Essendon have announced Liberty Financial as a new naming rights sponsor on their guernsey (back of jumper - top).
A quick look across the competition reveals many clubs using this space as an additional ‘asset’ space for one of their current major naming rights sponsors.
Liberty Financial is Essendon’s 3rd commercial partnership to receive placement on its guernsey, excluding the apparel providers logo.
I’m surprised all clubs don’t use this additional asset space as an opportunity to sell new sponsorship deals with naming rights on the guernsey as Essendon have done.
Are there other clubs that sell this space to an additional, new corporate backer?
A quick look across the competition reveals many clubs using this space as an additional ‘asset’ space for one of their current major naming rights sponsors.
Liberty Financial is Essendon’s 3rd commercial partnership to receive placement on its guernsey, excluding the apparel providers logo.
I’m surprised all clubs don’t use this additional asset space as an opportunity to sell new sponsorship deals with naming rights on the guernsey as Essendon have done.
Are there other clubs that sell this space to an additional, new corporate backer?