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2025 TV Ratings

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On this, it will be interesting to find out which of the following factors is dominant under the new tv deal:

  1. people previously watching on Kayo switching to 7 now, now that its available
  2. people switching from 7 FTA to Kayo now that it has its own commentary (and it is Hudson / Whately)

53K is pretty modest. I also think that 7 now will be more vulnerable to VPN from overseas to the extent new VOZ system doesn't control for that
 
The Educator said:
On this, it will be interesting to find out which of the following factors is dominant under the new tv deal:

  1. people previously watching on Kayo switching to 7 now, now that its available
  2. people switching from 7 FTA to Kayo now that it has its own commentary (and it is Hudson / Whately)

53K is pretty modest. I also think that 7 now will be more vulnerable to VPN from overseas to the extent new VOZ system doesn't control for that
Click to expand...
I couldn't get my 7+ to work last night when I tried to watch the footy on it. Not sure if it was a common problem.
 

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The_Wookie said:
Friday #AuSportTV
#AFL
Seven Network
Swans/Hawks
Average 651,000 (BVOD 53,000)
Reach 2.036m

#NRL
Nine Network
Dolphins/Rabbitohs
Average 600,000 (BVOD 90,000)
Reach 1.441m

#RaceofChampions
Network 10
Average 138,000 (BVOD 8,000)
Reach 772,000

Fox/Kayo/SkyNZ data unavailable.

Data: VOZ
Click to expand...
Interested to see the relative performance of the two networks on Friday nights, and whether network competition helps to grow the pie (i reckon it must).
I note the figures were unavailable when you posted, but will it be possible for you to find out how many watched on Kayo?
 
Unfortunately I don't think we will get Kayo numbers outside of drip feeds from news ltd.....even less so after the sale goes through to Dazn
 
The_Wookie said:
Saturday, March 8 #AuSportTV
#HorseRacing
Seven Network
Average 274k (Rch 1.706m)

#RaceOfChampions
Network Ten
Average 134k (Rch 710k)

Football not in the nationals or the demos this week.

Data: VOZ
Note: Fox/Kayo/SkyNZ data unavailable for the NRL. Paramount+ data unavailable for Aleague.
Click to expand...
By "football" do you mean a-league soccer?
 
Association football or soccer. It was known as soccer in England till the 70s, the country that invented the sport. Until it became the undisputed number 1 football code, then it was called just football.

The soccer fraternity did a number on the media here by changing to 'football' and stealing the goodwill that footy and rugby in Australia had created for the name across 100 years. You even see some people refer to the local scene as 'Australian football' now. Imagine calling soccer in America 'American football', there'd be a riot. In saying that American soccer fans try the same crap over there too, I've seen it online, but the American's won't fall for it coz they value their own culture more than we do here.
 
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  • #13
Sunday, March 9th #AuSportTV
#AFL
Seven Network
Giants/Pies
Average 603,000 (BVOD 44,000)
Reach 1.478m

#NRL
Nine Network
Storm/Eels Average 516,000 (BVOD 70,000)
Reach 1.366m

Sunday FOoty Show 151k (Rch 906k)
Offsiders 366k (765k)
WWOS 312k (682k)
NRL Kickoff 201k (656k)

Data: VOZ
Fox/Kayo/SkyNZ unavailable.
 

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  • #15
On Seven, total aggregated average audience reach 1.254m for the two matches, this is up 9% from the 1.147m that wtched the two Sydney teams play in Opening Round 2024.

  • Friday nights Swans/Hawks clash rated 651,000 (BVOD 53,000) with a reach of 2.038m, this is narrowly up 2% from the 638,000 (Rch 1.993m) that watched the Swans/Dees Friday night game last year.
  • Sunday afternoons Giants/Pies clash rated 603,000 (BVOD 44,000) with a reach of 1.366m. This is up 18% from the 509,000 (Rch 1.707m) for the same match rated on Saturday night in Opening Round 2024.
footyindustry.com

AFL Opening Round 2025 - Crowds down, TV up, Fox well up! - SportsIndustryAU

An abbreviated Opening Round was held this year by the AFL as the very real threat posted by Cyclone Alfred caused the moving of both Queensland games to
footyindustry.com
 
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With new graphics and dedicated commentary for the first time, average audiences on Fox Footy for 2025 Opening Round lifted 29% on 2024’s Opening Round.

The Opening Round clash between Sydney Swans and Hawthorn Hawks was up 35% on the Sydney Swans v Melbourne Demons first game of the season in 2024 and is the most streamed AFL season opener of all time. It was also the second most watched AFL season opener of all time.

The Sydney v Hawthorn game also achieved the highest average audience ever for a sporting match on BINGE, bringing new audiences into the sport.

The Sunday afternoon game between GWS Giants and Collingwood Magpies rose 20% on the same match-up which was played on a Saturday night in 2024. Dwayne Russell was joined by Matt Hill as dedicated Fox Footy commentators for the game.

- Fox Media release -
 
The_Wookie said:
With new graphics and dedicated commentary for the first time, average audiences on Fox Footy for 2025 Opening Round lifted 29% on 2024’s Opening Round.

The Opening Round clash between Sydney Swans and Hawthorn Hawks was up 35% on the Sydney Swans v Melbourne Demons first game of the season in 2024 and is the most streamed AFL season opener of all time. It was also the second most watched AFL season opener of all time.

The Sydney v Hawthorn game also achieved the highest average audience ever for a sporting match on BINGE, bringing new audiences into the sport.

The Sunday afternoon game between GWS Giants and Collingwood Magpies rose 20% on the same match-up which was played on a Saturday night in 2024. Dwayne Russell was joined by Matt Hill as dedicated Fox Footy commentators for the game.

- Fox Media release -
Click to expand...

They're some good numbers, you can see why the AFL doesn't wanna get rid of opening round.

There was an article in the Herald Sun today on all the metrics for the northern clubs which were impressive too. A few minor tweaks maybe putting a game in Melbourne on the Monday and it would be silly to change the overall concept.
 
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  • #19
Thursday, March 13th #AuSportTV
#AFL
Seven Network
Blues/Tigers
Average 671,000 (BVOD 58,000)
Reach 1.831m

Post 335k (Rch 598k)
Pre 271k (Rch 548k)

#NRL
Nine Network
Knights/Dolphins
Average 555,000 (BVOD 86,000)
Reach 1.488m

Pre 253k (Rch 516k)

#AFL Blues/Tigers down 5.89% on 2024, from 713k down to 671k on Seven. Possibly due to the perception the game was going to be a wipeout, but at 6% equally likely to be due to Fox migration

#NRL Thursday down 13.55% from 642,000 on Nine to 555,000, featuring a regional team (Newcastle) and the leagues newest team (Dolphins). Some likely Fox migration.

Data: VOZ

Thursday Night #AuSportTV Breakdowns

#AFL
National 671k (Metro 482k Reg 189k)
Mel 297k Adl 88k Per 38k 7mate 59k (S/B)

#NRL
NAtional 555k (Metro 317k Reg 238k)
Syd 158k Bris 135k GEM 24k (M/A/P)

Data: Oztam via @mediaspyorg
 
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The_Wookie said:
Thursday, March 13th #AuSportTV
#AFL
Seven Network
Blues/Tigers
Average 671,000 (BVOD 58,000)
Reach 1.831m

Post 335k (Rch 598k)
Pre 271k (Rch 548k)

#NRL
Nine Network
Knights/Dolphins
Average 555,000 (BVOD 86,000)
Reach 1.488m

Pre 253k (Rch 516k)

#AFL Blues/Tigers down 5.89% on 2024, from 713k down to 671k on Seven. Possibly due to the perception the game was going to be a wipeout, but at 6% equally likely to be due to Fox migration

#NRL Thursday down 13.55% from 642,000 on Nine to 555,000, featuring a regional team (Newcastle) and the leagues newest team (Dolphins). Some likely Fox migration.

Data: VOZ

Thursday Night #AuSportTV Breakdowns

#AFL
National 671k (Metro 482k Reg 189k)
Mel 297k Adl 88k Per 38k 7mate 59k (S/B)

#NRL
NAtional 555k (Metro 317k Reg 238k)
Syd 158k Bris 135k GEM 24k (M/A/P)

Data: Oztam via @mediaspyorg
Click to expand...

Why fox migration for the NRL? Didn't it have its own broadcast last year?
 
The Educator said:
Why fox migration for the NRL? Didn't it have its own broadcast last year?
Click to expand...

Yeah no changes to the NRL rights this year. I reckon fox would pick up more AFL ratings though this year, off the back of no Saturday and their own commentary teams.

Kayo are really flogging their AFL service at the moment, exactly why they paid a massive amount for the new tv rights, the thinking that the new arrangement would draw significantly more subscribers from 2025 onwards.
 
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The Educator said:
Why fox migration for the NRL? Didn't it have its own broadcast last year?
Click to expand...

Fox migration at 6% of the audience is possible, 13% not so much. However changes to the AFL deal, NRL clubs also have access to the membership offer AFL clubs had in the past that now costs AFL members more.
 
Bjo187 said:
Yeah no changes to the NRL rights this year. I reckon fox would pick up more AFL ratings though this year, off the back of no Saturday and their own commentary teams.

Kayo are really flogging their AFL service at the moment, exactly why they paid a massive amount for the new tv rights, the thinking that the new arrangement would draw significantly more subscribers from 2025 onwards.
Click to expand...

Some of that flogging might be related to a bigger contra

Also, there might be some streamers that might go in the other direction given 7 now has streaming rights to its games and didn't last year.

But I suspect mostly they believe that the double offer of much better commentary combined with exclusive saturdays is a moment they can capitalise and significantly increase their subscriptions
 
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  • #24
Saturday, March 15th #AuSportTV
#AFL
Saturday Night AFL
Pies/Power (SA only)
Lions/Swans (QLD/NSW only - delay)
Average 169,000 (BVOD 7k) Rch 625k

#AusGP
Practice 3 297,000 (BVOD 18k) Rch 1.012m
Qualifying 434,000 (BVOD 33k) Rch 918k
Support 142,000 (BVOD 7k) Rch 514lk

#SuperRugbyPacific
Reds/Waratahs 167,000 (BVOD 12k) Rch 587k

#HorseRacing
Horseracing 120,000 (BVOD 10k) Rch 840k

#aleague
Glory/Roar
demos only, no national figures
29,000 in the 25-54s
11,000 in the 16-39s
 
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