2026 Membership tally

[austinnn]

This is just an extension of the roll over strategy has been going for years now. Yes its sneaky but its a brilliant marketing strategy and I don’t really have a problem with it, I accepted it as a necessary tool to grow St Kilda FC in a pretty passive market.

Its switching round the call to action from competing the citizen to act if they want something to compelling them to act if they don't want something and relying on most people's ambivalence or laziness to not bother cancelling.

That's just the way things are now. And I'm sorry, but anyone who just thought the club would magically give away tens of thousands of something valued at 200€ for seven bucks to celebrate a player re-signing is just being naïve. The club need more of us signed up, call it bait on a hook or the first free sample of a drug, the strategy was super clear.

 

[saint66au]

thats pretty sneaky and something i dont agree with ( the whole roll over to a full membership thing)

During Covid I got a free upgrade from 11 to 16 game as a thank you for keeping my membership. I think I got 2021 and 2022 at the discount price. Prior to 2023 I got an email saying my new rollover amount was the 16 game cost. It did give me a clear option to opt back to 11 games though

 

[saint66au]

This is just an extension of the roll over strategy has been going for years now. Yes its sneaky but its a brilliant marketing strategy and I don’t really have a problem with it, I accepted it as a necessary tool to grow St Kilda FC in a pretty passive market.

Its switching round the call to action from competing the citizen to act if they want something to compelling them to act if they don't want something and relying on most people's ambivalence or laziness to not bother cancelling.

That's just the way things are now. And I'm sorry, but anyone who just thought the club would magically give away tens of thousands of something valued at 200€ for seven bucks to celebrate a player re-signing is just being naïve. The club need more of us signed up, call it bait on a hook or the first free sample of a drug, the strategy was super clear.

Spot on. Essendon were rolling over pretty much since they moved to Marvel and I wish we'd done it sooner

 

[no1saint66]

thats pretty sneaky and something i dont agree with ( the whole roll over to a full membership thing)

That’s explained to them when they sign up. Not sneaky at all. It’s explained with eyes wide open.

 

[g_TRAIN]

thats pretty sneaky and something i dont agree with ( the whole roll over to a full membership thing)

Its very clearly stated that it will roll over into a full membership.

Its not even the fine print.

If people still get surprised (I'm sure some will) its on them Imo.

 

[Train12]

thats pretty sneaky and something i dont agree with ( the whole roll over to a full membership thing)

Sneaky ? It basically happens in every trial you do for memberships/
Subscriptions etc..
It’s up to you to cancel it.
It’s good marketing.
The club needs to do something.
It’s not like they are rolling you over to a $600 reserved seat membership?

 

[PoppedCorn]

I dont really have subscriptions.
If its explained then all good and agtee people are going in with their eyes open and aware.

 

[gringo2011]

Automatic renewal on the free memberships? ..... that if they didnt cancel they would be automatically charged for the following year?

We are doing that with the cheap Nas ones. Become full price after the first year.

 

[gringo2011]

Its very clearly stated that it will roll over into a full membership.

Its not even the fine print.

If people still get surprised (I'm sure some will) its on them Imo.

I never read beyond the price. It's a good strategy but annoying as well. So many times I've thought that I'd get rid of the memberships but once the first payment goes out you decide you'll go one more season.

 

[Saints43]

If anyone thought they were going onto a lifetime deal of $7 three game memberships I'd question how they came to have seven dollars to begin with.

 

[g_TRAIN]

I never read beyond the price. It's a good strategy but annoying as well. So many times I've thought that I'd get rid of the memberships but once the first payment goes out you decide you'll go one more season.

Yeah that's true, it sneaks up on you.

Hopefully this time the club is going so well no one regrets going that extra season.

 

[Joffaboy]

Spot on. Essendon were rolling over pretty much since they moved to Marvel and I wish we'd done it sooner

We have rolled over plenty of times at Marvel, what are you on about?

 

[CaptainRisky]

thats pretty sneaky and something i dont agree with ( the whole roll over to a full membership thing)

Yeah , especially if you thought you were doing the right thing buying multiple memberships and then finding out you owe thousands