Everyone does it. They'll run a program that challenges the guys in slightly different ways than the last program that was run the prior year. Its not brain surgery but its easier to bring a group of impartials in for this stuff and i suspect it probably allows the individuals to speak more freely amd creates a fresh dynamic. Let the football club worry about football. We refer to this as Fluff in my industry. Its not essential but it can be engaging and provides a bit of a change from the normal day to day routine.We outsource football leadership development and identification these days?
Another plus one for the post 2000's administrations re- actual football.