A-League & Football Australia - General Chat Thread

General Giant

Hall of Famer
Apr 12, 2012
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Did anyone see bosnich fire up about nbl passing thr a league ?

I tend to agree this year nbl has great pulling power but that will go when bell leaves imo

Hope it shakes ffa up a bit. We have the top club in the world as owners (city) why not allow loans ? And the quicker they kill off Wellington the better
Great that the NBL is going well. No need to pot shot the A-league, especially when the ratings and crowds are still in the football's favour.
 

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gaskin

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So, apparently the incident with the boys on the Olyroos trip was they had a chick from Tinder come back to the hotel for sex. Apparently they broke curfew despite not leaving the hotel.

Unless there is more to the story, it is a complete overreaction with way over the top penalties for consenting adults having sex.

 

craigos

Norm Smith Medallist
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So, apparently the incident with the boys on the Olyroos trip was they had a chick from Tinder come back to the hotel for sex. Apparently they broke curfew despite not leaving the hotel.

Unless there is more to the story, it is a complete overreaction with way over the top penalties for consenting adults having sex.

Was also filmed and uploaded to a porn site. How that hasn't come out yet I don't know.
 

General Giant

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A-League clubs launch $1m social media campaign in bid to turn around sliding fan interest

Tom Smithies, The Daily Telegraph

November 22, 2019 3:09pm


The A-League clubs have begun a $1 million social media campaign, as the first step in a concerted bid to arrest years of sliding fan interest.

Aware of the damage to the brand of the competition after a lengthy battle to gain control of it, the A-League owners have sanctioned the campaign across five social media platforms to try to re-engage a younger audience and start selling the competition’s story.
It comes on the back of research conducted for club owners which they believe show there is a latent market of consumers interested in the A-League but not currently going to games – and which may show declining TV ratings are to a significant degree attributable to viewers migrating to streaming games via the internet.

Crowds for new club Western United have averaged just 6000 supporters.
It comes after persistent headline figures of fan interest that don’t make palatable reading for the owners now that they have their hands on the A-League’s steering wheel. Crowds are down by 3.5 per cent on the equivalent number of rounds last season.

TV ratings have fallen more significantly or at least those watching on Fox Sports which shows all games every round – down some 24 per cent to around 39,000 a game. The switch from Ten Bold to ABC1 as the free to air broadcaster of one game per round, at 5pm on Saturdays, has delivered a 50 per cent increase on the last few rounds of last season, though from a small base up to an average of around 53,000.

The owners are candid that the competition suffered from a lack of marketing during the bitter battle to achieve separation from Football Federation Australia, which involved FIFA and the AFC and was finally resolved just over a year ago.
Though the deal is still to be completed, the owners are effectively in control of the A-League and beginning to make long-promised investments in marketing and promotion.
The social media campaign will use a mix of bespoke content, highlights, memes and fan-driven material, particularly seeking to engage younger sections of the near 2 million Australians who play the game but only a fraction of whom go to or watch A-League games.

However, the exact level of that number – as relates to those watching – may not be down as much as the headline Fox Sports figures show.

The increasing variable for all sports has been the rise in streaming, with viewing figures not yet distributed to the sports they show, let alone the wider public.
Optus Sport and Kayo, two of the biggest sport streaming content providers, have revealed their total number of subscribers at more than 700,000 and 382,000 respectively – but not viewing figures per event.
However a body of research undertaken for the A-League owners by a global data analytical company has provided some clues.
It was shared with senior club officials on Friday, who say the focus-group based research shows a reach for games via Kayo and the Telstra MyFootball app of more than 100,000 for each of last weekend’s four games – in some cases getting closer to 150,000.

In a wider context, the research is said to show around 750,000 people engaged with the four A-League games via various mediums, including TV, radio and news papers, streaming and social media. Some 500,000 engaged with the W-League games on the same weekend.
It is, officials say, only one weekend’s data, but the exercise will be repeated weekly to gain a deeper understanding of what potential audience there is, and how to reach them.
Research for Roy Morgan this week also showed almost two million Australians watched at least part of an A-League game in the past year, reinforcing the need to re-engage this audience if the A-League is to prosper.
 

acm21

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May 7, 2019
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A-League clubs launch $1m social media campaign in bid to turn around sliding fan interest

Tom Smithies, The Daily Telegraph

November 22, 2019 3:09pm


The A-League clubs have begun a $1 million social media campaign, as the first step in a concerted bid to arrest years of sliding fan interest.

Aware of the damage to the brand of the competition after a lengthy battle to gain control of it, the A-League owners have sanctioned the campaign across five social media platforms to try to re-engage a younger audience and start selling the competition’s story.
It comes on the back of research conducted for club owners which they believe show there is a latent market of consumers interested in the A-League but not currently going to games – and which may show declining TV ratings are to a significant degree attributable to viewers migrating to streaming games via the internet.

Crowds for new club Western United have averaged just 6000 supporters.
It comes after persistent headline figures of fan interest that don’t make palatable reading for the owners now that they have their hands on the A-League’s steering wheel. Crowds are down by 3.5 per cent on the equivalent number of rounds last season.

TV ratings have fallen more significantly or at least those watching on Fox Sports which shows all games every round – down some 24 per cent to around 39,000 a game. The switch from Ten Bold to ABC1 as the free to air broadcaster of one game per round, at 5pm on Saturdays, has delivered a 50 per cent increase on the last few rounds of last season, though from a small base up to an average of around 53,000.

The owners are candid that the competition suffered from a lack of marketing during the bitter battle to achieve separation from Football Federation Australia, which involved FIFA and the AFC and was finally resolved just over a year ago.
Though the deal is still to be completed, the owners are effectively in control of the A-League and beginning to make long-promised investments in marketing and promotion.
The social media campaign will use a mix of bespoke content, highlights, memes and fan-driven material, particularly seeking to engage younger sections of the near 2 million Australians who play the game but only a fraction of whom go to or watch A-League games.

However, the exact level of that number – as relates to those watching – may not be down as much as the headline Fox Sports figures show.

The increasing variable for all sports has been the rise in streaming, with viewing figures not yet distributed to the sports they show, let alone the wider public.
Optus Sport and Kayo, two of the biggest sport streaming content providers, have revealed their total number of subscribers at more than 700,000 and 382,000 respectively – but not viewing figures per event.
However a body of research undertaken for the A-League owners by a global data analytical company has provided some clues.
It was shared with senior club officials on Friday, who say the focus-group based research shows a reach for games via Kayo and the Telstra MyFootball app of more than 100,000 for each of last weekend’s four games – in some cases getting closer to 150,000.

In a wider context, the research is said to show around 750,000 people engaged with the four A-League games via various mediums, including TV, radio and news papers, streaming and social media. Some 500,000 engaged with the W-League games on the same weekend.
It is, officials say, only one weekend’s data, but the exercise will be repeated weekly to gain a deeper understanding of what potential audience there is, and how to reach them.
Research for Roy Morgan this week also showed almost two million Australians watched at least part of an A-League game in the past year, reinforcing the need to re-engage this audience if the A-League is to prosper.
I dont think western united averaging “6,000 supporters” (im guessing that is crowd)is a bad number for them to have considering both the league and the newness of the club, it doesnt look very good when you are playing at an oval that holds 36,000 people (similar thing with the roar at dolphin stadium). From what I have seen of the comp this season is that there has been a lot more investment and being in a better spot then it was last season, including the better use/quality of VAR.


Sent from my iPad using BigFooty.com
 

giggler99

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The horse has bolted! When they killed the active support they killed most of the fan engagement and the crowds. It's gonna be really had to get that engagement back with all the restrictions applied. You can have all the social media engagement you want but without the active support on match day its all lost.
 

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Bomberboyokay

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The horse has bolted! When they killed the active support they killed most of the fan engagement and the crowds. It's gonna be really had to get that engagement back with all the restrictions applied. You can have all the social media engagement you want but without the active support on match day its all lost.
That, for Melbourne Victory at least, is what made it something to go to. Atmosphere was unique and a kind you don't get at the AFL. Take it away and it's just a competition for players who aren't good enough for 20 other leagues. There's only so many people who'll go watch 13 home games of that.
 

craigos

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Those that frequent social media, have you noticed any larger online presence since they've thrown a fiver at some actual marketing?
 

craigos

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Interesting. Is being targeted at younger audiences so guess that could be the reasoning? Will be interesting to see what level of traction it actually gets.
 

bok_party

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Interesting. Is being targeted at younger audiences so guess that could be the reasoning? Will be interesting to see what level of traction it actually gets.
I’d say there’s is generally targeted at football fans. I get confused how they haven’t been able to convert bums to seats when there’s been 60,000 at both United/Chelsea games. Should have had membership booths at the Grand final offering discounted memberships if people signed up that day. Capitalise on foot traffic and excitement.
 

Elmer_Judd

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Looks like we have a winner in this season's sack race


This flog won't be missed, his tantrum after the Melbourne City loss 10 days ago was embarrassing. What a goose.
 
Y New

giggler99

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Looks like we have a winner in this season's sack race


This flog won't be missed, his tantrum after the Melbourne City loss 10 days ago was embarrassing. What a goose.
Kevin Muscat one of the favourites to replace Babbel. Gonna be strange seeing him anywhere else other then at the Victory.
Interesting also how the Wanderers fans and in particular the Sydney football mafia up there respond to it. He’s not very much liked in Sydney.
 

craigos

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Kevin Muscat one of the favourites to replace Babbel. Gonna be strange seeing him anywhere else other then at the Victory.
Interesting also how the Wanderers fans and in particular the Sydney football mafia up there respond to it. He’s not very much liked in Sydney.
Would be such a strange move for Muscat. Maybe the interest overseas just wasn't there.
 

gaskin

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Cracking mid-week Fox Sports Football Podcast this week. Adam Peacock interviewed Greg O'Rourke and he gave a pretty good insight into a lot of aspects of running and marketing the game, as well as some of the big issues. Defo give it a listen.
 

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