BringBackTorps
Club Legend
- Jan 5, 2017
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1. "Ratings up an average of 144% as Harvey Norman Super Rugby AU prepares for Finals
Mon, 26/04/2021, 02:00 pm
by RUGBY.com.au staff
The 2021 Harvey Norman Super Rugby AU season has proven a hit with fans across Australia with record-breaking numbers tuning in on television, at games and at Rugby fields around the country.
Anzac Round capped the last round of Harvey Norman Super Rugby AU regular season with the domestic television ratings up an average of 144% across the season year-on-year.
These television audience figures do not include those who streamed on Stan Sport.
Meanwhile at-match attendance has also surged with the competition seeing the biggest crowd in more than five years for the Round Eight clash between the Queensland Reds and the Brumbies at Suncorp Stadium.
The impact is also being felt at the community level with a 16.4% surge in player registrations from the same time in 2019. This is largely due to the greater broadcast reach as well as dedicated marketing campaigns, further Sporting Schools integrations for Rugby, an increased rollout of Get Into Rugby programs and more Rugby Sevens competition opportunities".
Excluding the Waratahs (where crowds have been very poor), there have been very good crowds in Queensland (& possibly WA).
Crowds for the well-performed Brumbies in Canberra have often been poor in 2021, cf previous years.
Some very good news for pro & GR RU in Australia with FTA ratings on Nine Gem (cf average of 2 broadcast Foxtel games) having a huge increase of 144%, cf 2020 (but Stan ratings not stated).
As for the 16.4% increase in "player registrations" cf 2019, also a good result- but it does not state if the increase applied also to male contact RU (where there has been a long term signifiicant decline). My understanding is that the Sydney Subbies adult male RU comp. has continued its decline in nos. in 2021.
2. RA had a net loss of $27m in 2020, & a $46m reduction in revenues- & is seeking private equity to own part of RA's revenues (ie not profit), Wallabies, Rights & sponsorship $, ticket sales etc. (Probably c. 12.5%).
RA Chairman H. McLennan said "...we've got to reinvest in the grassroots"- implying the GR will be the beneficiary of the PE investment one-off payment.
Does RA need an emergency injection of PE funds, so RU can continue to survive, & continue to have pro comps. in Australia?
PE, IMO, has no strong interest in investing significant amounts into GR RU in Aust. (& NZ)- because GR player registration fees (required to pay insurance, ground & referee costs etc.) are not a major revenue stream!
The danger for NZRU (& RA) is that they have fixed costs to run their comps. etc.- but PE will have, in perpetuity, 12.5% of NZRU revenue streams.
What happens if revenue streams don't increase- but rugby costs do?
3. SMH V. Rugari 17.4.21 (Full SMH article in link below).
Long term Sydney resident & passionate soccer fan, & a soccer journalist, V. Rugari has written a feature article that "Australian Rules Football Is Booming In Sydney"...."mainly in the northern suburbs, & around the city". AF has become part of the "culture" of Sydney.
In his twitter soccer blog, he expands (ie adds further insights to his SMH article, in link below) on the reasons for the GR AF & AFL boom in Sydney- & c. 38 soccer supporters provide their views on the Sydney AF "boom" etc.
Mon, 26/04/2021, 02:00 pm
by RUGBY.com.au staff
The 2021 Harvey Norman Super Rugby AU season has proven a hit with fans across Australia with record-breaking numbers tuning in on television, at games and at Rugby fields around the country.
Anzac Round capped the last round of Harvey Norman Super Rugby AU regular season with the domestic television ratings up an average of 144% across the season year-on-year.
These television audience figures do not include those who streamed on Stan Sport.
Meanwhile at-match attendance has also surged with the competition seeing the biggest crowd in more than five years for the Round Eight clash between the Queensland Reds and the Brumbies at Suncorp Stadium.
The impact is also being felt at the community level with a 16.4% surge in player registrations from the same time in 2019. This is largely due to the greater broadcast reach as well as dedicated marketing campaigns, further Sporting Schools integrations for Rugby, an increased rollout of Get Into Rugby programs and more Rugby Sevens competition opportunities".
Excluding the Waratahs (where crowds have been very poor), there have been very good crowds in Queensland (& possibly WA).
Crowds for the well-performed Brumbies in Canberra have often been poor in 2021, cf previous years.
Some very good news for pro & GR RU in Australia with FTA ratings on Nine Gem (cf average of 2 broadcast Foxtel games) having a huge increase of 144%, cf 2020 (but Stan ratings not stated).
As for the 16.4% increase in "player registrations" cf 2019, also a good result- but it does not state if the increase applied also to male contact RU (where there has been a long term signifiicant decline). My understanding is that the Sydney Subbies adult male RU comp. has continued its decline in nos. in 2021.
2. RA had a net loss of $27m in 2020, & a $46m reduction in revenues- & is seeking private equity to own part of RA's revenues (ie not profit), Wallabies, Rights & sponsorship $, ticket sales etc. (Probably c. 12.5%).
RA Chairman H. McLennan said "...we've got to reinvest in the grassroots"- implying the GR will be the beneficiary of the PE investment one-off payment.
Rugby Australia looking at private equity following $27.1m net deficit
Rugby Australia (RA) Chairman Hamish McLennan has admitted that they will look to follow the lead of New Zealand and seek private equity following the confirmation of a $27.1m deficit.
www.rugby.com.au
Does RA need an emergency injection of PE funds, so RU can continue to survive, & continue to have pro comps. in Australia?
PE, IMO, has no strong interest in investing significant amounts into GR RU in Aust. (& NZ)- because GR player registration fees (required to pay insurance, ground & referee costs etc.) are not a major revenue stream!
The danger for NZRU (& RA) is that they have fixed costs to run their comps. etc.- but PE will have, in perpetuity, 12.5% of NZRU revenue streams.
What happens if revenue streams don't increase- but rugby costs do?
3. SMH V. Rugari 17.4.21 (Full SMH article in link below).
Long term Sydney resident & passionate soccer fan, & a soccer journalist, V. Rugari has written a feature article that "Australian Rules Football Is Booming In Sydney"...."mainly in the northern suburbs, & around the city". AF has become part of the "culture" of Sydney.
In his twitter soccer blog, he expands (ie adds further insights to his SMH article, in link below) on the reasons for the GR AF & AFL boom in Sydney- & c. 38 soccer supporters provide their views on the Sydney AF "boom" etc.
News - Giants in the Media
About 10 days ago, at a function in the NSW Parliament building attended by G. McLachlan & other AFL officials, a Parliamentary group called "Parliamentary Friends Of The AFL" was formed. More than 50 people attended the event, inc. G. Berejiklian, J. McKay etc. Members of this new group...
www.bigfooty.com
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