I'm saying like Volleyball, they have to sell something other than lots of eyeballs on TV and big crowds to sponsors. Look for other positive externalities and other ways of measuring ROI. The FFA have been useless when it comes to promoting the women's league.
Why is Gina Rinehart splurging at least $5mil into 4 Olympic sports? Wants good PR? Loves those sports? Knows she has to put something back into society? All of the above plus what John Bertrand said in
http://www.afr.com/business/sport/gina-rinehart-australias-biggest-olympic-fan-20160728-gqfm5b
"The question is, why does she do this?" says Bertrand. "Well, I think she loves the concept of Australians taking on the world. She gets a great sense of satisfaction seeing these people go out and do their best."
http://www.afr.com/business/sport/gina-rinehart-australias-biggest-olympic-fan-20160728-gqfm5b
The FFA haven't had the smarts to approach people like Rinehart who are looking for more than eyeballs on TV's and crowds.
Maybe, but the FFA isn't short on relationships with the mega wealthy. The whole A-League is built on it, and the FFA has been run by one of Australia's wealthiest families for a decade. Perhaps that's why Gina and Twiggy have chosen to be involved with other, lower profile sports - because people that they are in competition with in business are involved with soccer.