Analysis AFC finances - Rich Club, Poor Club?

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Sanders

Brownlow Medallist
Nov 1, 2012
28,747
39,717
AFL Club
Adelaide
So it's safe to say we generated no more than $800k in revenue from our esports and baseball ventures assuming they are included in the "sundry income"

Naturally there is no breakdown on what those elements are costing us
No, I don’t think you can say anything without a breakdown.

For all we know we made $800
 

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MRB37

Brownlow Medallist
May 17, 2009
26,442
38,076
Adelaide
AFL Club
Adelaide
Other Teams
Glenelg
It probably is, but it’s way more fun to speculate wildly, and I needed something to make me smile today.

The odd thing is, if we gave all the merch to Rebel Sport, then yeah we’d have no inventory, but the note to the accounts says “obsolescence” which is a very odd note to use for inventory like we have.
That was what Jake Lever was doing dumping his Crows merch at the dump.

"Oi, Jakey, while you're down there..."
 

Iron

Norm Smith Medallist
May 26, 2014
6,737
14,282
AFL Club
Adelaide
Probably not too many conclusions you can draw without knowing what all the controlled entities do, but for what it's worth, things aren't getting worse.

Including whatever consolidation entries etc... not sure how they account for their investments?




 

Geoffa32

Hall of Famer
Aug 17, 2007
47,646
42,892
Adelaide
AFL Club
Adelaide
Other Teams
The Autobots and Team America
Reading on the Footy Industry board, Membership thread, we are third behind Richmond and Collingwood in terms of Membership revenue.

Considering the mockery our free members have received, still showing our membership support is among the best in the league.



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SaltPeter

"I’m a professional bullshitter"
Jan 6, 2018
10,660
12,167
AFL Club
Adelaide
Other Teams
Norwood
Reading on the Footy Industry board, Membership thread, we are third behind Richmond and Collingwood in terms of Membership revenue.

Considering the mockery our free members have received, still showing our membership support is among the best in the league.



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Interesting that WCE offer a similar membership to our free membership (no game access) for $50. A few extra benefits, like a fridge magnet and a few other bits and pieces.

And Port also offer a no game access membership similar to ours, for $85 that includes voting rights.
 

Geoffa32

Hall of Famer
Aug 17, 2007
47,646
42,892
Adelaide
AFL Club
Adelaide
Other Teams
The Autobots and Team America
Interesting that WCE offer a similar membership to our free membership (no game access) for $50. A few extra benefits, like a fridge magnet and a few other bits and pieces.

And Port also offer a no game access membership similar to ours, for $85 that includes voting rights.
Those get counted in the AFL Audit.


Do Port's Magpies memberships get counted in the AFL audit?

I suspect they might as they are over $50 and it is a membership to the club. The AFL removed games access from their audit.


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SaltPeter

"I’m a professional bullshitter"
Jan 6, 2018
10,660
12,167
AFL Club
Adelaide
Other Teams
Norwood
Those get counted in the AFL Audit.


Do Port's Magpies memberships get counted in the AFL audit?

I suspect they might as they are over $50 and it is a membership to the club. The AFL removed games access from their audit.


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Guessing, I would have thought so. From memory the membership provides a 10% discount on food at the Prince of Wales Hotel. They'd make the 10% back on the pokies and beer sales though
 

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jo172

Brownlow Medallist
Sep 23, 2004
15,819
11,753
Adelaide
AFL Club
Adelaide
Other Teams
San Antonio, Redbacks
Realistically, the annual chest beating/hand wringing as to the AFL Membership audit is the biggest waste of time there is, and designed to appeal to simpletons.

You can skin the cat a number of different ways, and according to each organisations strategic outcomes it will differ what they view as success. There is no particular reason why the AFL's methodology should be preferred for anyone.

I tend to suspect what's important to us is revenue and 11 game members. We would appear to do well in this. I can understand why clubs who play a lot at the MCG might have more of an interest in getting paid up 3 game members.

It's all a matter of horses for courses.
 

Geoffa32

Hall of Famer
Aug 17, 2007
47,646
42,892
Adelaide
AFL Club
Adelaide
Other Teams
The Autobots and Team America
Membership is a fundraising activity.

The number of members is really irrelevant as it is the dollars generated the club needs.



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jo172

Brownlow Medallist
Sep 23, 2004
15,819
11,753
Adelaide
AFL Club
Adelaide
Other Teams
San Antonio, Redbacks
Membership is a fundraising activity.

The number of members is really irrelevant as it is the dollars generated the club needs.



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To an extent.

If total membership revenue for 50,000 members = x it's not worthwhile just to have one member willing to pay $x + 1. There are obvious side benefits to having as many people broadly committed to your club as possible.

The splitting hairs between Gold/11 game/$50/3 game/unpaid is more what is unhelpful.

There are very few clubs who are really directly comparable in terms of what they're trying to strategically get out of their memberships.
 

Geoffa32

Hall of Famer
Aug 17, 2007
47,646
42,892
Adelaide
AFL Club
Adelaide
Other Teams
The Autobots and Team America
To an extent.

If total membership revenue for 50,000 members = x it's not worthwhile just to have one member willing to pay $x + 1. There are obvious side benefits to having as many people broadly committed to your club as possible.

The splitting hairs between Gold/11 game/$50/3 game/unpaid is more what is unhelpful.

There are very few clubs who are really directly comparable in terms of what they're trying to strategically get out of their memberships.
I probably should have added it is also an indication of market share, number of supporters etc.

Which also helps with revenue.

You are right in that there is no direct comparison between clubs in regards to membership numbers.

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Doctor B

Club Legend
Jan 17, 2015
2,575
5,915
AFL Club
Adelaide
Other Teams
Glenelg
I probably should have added it is also an indication of market share, number of supporters etc.

Which also helps with revenue.

You are right in that there is no direct comparison between clubs in regards to membership numbers.

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Looking at comparable AFC vs Port Power membership prices.

11 game general admission, Crows $260 PP $220

11 game Essential Crow/Power, Crows $465 PP $385

Multiplying the higher prices across our membership base along with much higher attendance rate gives us a huge revenue boost over our neighbours.
 

Geoffa32

Hall of Famer
Aug 17, 2007
47,646
42,892
Adelaide
AFL Club
Adelaide
Other Teams
The Autobots and Team America
Statutory profit of $238k

Probably not too bad given we sacked a coach, had an external review and no doubt paid a decent sum to Burton.

All that would have cost at least $1.5m

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Elite Crow

Cancelled
Mar 21, 2008
56,538
77,656
adelaide
AFL Club
Adelaide
Statutory profit of $238k

Probably not too bad given we sacked a coach, had an external review and no doubt paid a decent sum to Burton.

All that would have cost at least $1.5m

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Of course we won’t publicly acknowledge the cost of our incompetence and employing your mates
 

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