Analysis AFC finances - Rich Club, Port Club?

mattymac

GM of Awareness
Joined
Jul 9, 2009
Posts
12,915
Likes
20,926
Location
Yes
AFL Club
Adelaide
Other Teams
No
Could the merch stagnation have anything to do with the fact we don't change guernsies/have ridiculous clash jumpers every year?

God I hope you're right about the logo deaneus
 

(Log in to remove this ad.)

deaneus

You wouldn’t believe me if I told you
Joined
Nov 24, 2007
Posts
18,421
Likes
34,788
Location
*sigh*
AFL Club
Adelaide
Other Teams
Black Caps & in R4 = Gold Coast
Thread starter Moderator #177
Could the merch stagnation have anything to do with the fact we don't change guernsies/have ridiculous clash jumpers every year?
...who knows? but with a captive base, and a product that re-useable, how many guernseys can you buy a year, when we just moved into a recession? how many scarves and jackets and such? it is a very big drop though, enormous. It may be better to ask when we sold everything to Rebel Sport, as we may have stopped counting it as merch or something

God I hope you're right about the logo deaneus
Probably not but it was fun to connect the dots wrong
 

Geoffa32

Hall of Famer
Joined
Aug 17, 2007
Posts
42,774
Likes
34,450
Location
Adelaide
AFL Club
Adelaide
Other Teams
The Autobots and Team America
Actually the wrote off of all the stock would explain the drop in gross margin too.

Doesn’t explain the drop in sales though?
Drop in sales could just be as simple no Finals. Not winning games so people not happy so dont support the club by buying any merch.

You get the initial preseason (Christmas ) sales but no extra into May onwards.

Given the way we were travelling last year few would be spending on merch in June. Whereas with us flying in 2017 many would be buying stuff in June 2017.



Sent from my SM-G930F using Tapatalk
 

ChilliP

All Australian
Joined
Nov 8, 2018
Posts
605
Likes
1,349
Location
Goolwa
AFL Club
Adelaide
When your merchandise returns drop by half, it's because the line of stock you have is tired. Then you write off all the stock, because you have to replace it with something new and exciting.

THAT'S RIGHT MOTHER******S, WE'RE GETTING A NEW LOGO
We're not going to replace the logo mid-season, it would likely be done at the very start of the preseason announcements so any stock write off will happen in the financial report after we see the new logo. All stock with the current logo is good to use for the next 10 months at least.
 

Geoffa32

Hall of Famer
Joined
Aug 17, 2007
Posts
42,774
Likes
34,450
Location
Adelaide
AFL Club
Adelaide
Other Teams
The Autobots and Team America
It probably is, but it’s way more fun to speculate wildly, and I needed something to make me smile today.

The odd thing is, if we gave all the merch to Rebel Sport, then yeah we’d have no inventory, but the note to the accounts says “obsolescence” which is a very odd note to use for inventory like we have.
How can you not smile today....they announced Metallica are.comjng to town....

Sent from my SM-G930F using Tapatalk
 

Geoffa32

Hall of Famer
Joined
Aug 17, 2007
Posts
42,774
Likes
34,450
Location
Adelaide
AFL Club
Adelaide
Other Teams
The Autobots and Team America
We're not going to replace the logo mid-season, it would likely be done at the very start of the preseason announcements so any stock write off will happen in the financial report after we see the new logo. All stock with the current logo is good to use for the next 10 months at least.
Spoilsport....

Sent from my SM-G930F using Tapatalk
 

(Log in to remove this ad.)

Geoffa32

Hall of Famer
Joined
Aug 17, 2007
Posts
42,774
Likes
34,450
Location
Adelaide
AFL Club
Adelaide
Other Teams
The Autobots and Team America
The logo looks dated now and is over ten years old.

Natural attrition suggests a change is near.

Sent from my SM-G930F using Tapatalk
 

deaneus

You wouldn’t believe me if I told you
Joined
Nov 24, 2007
Posts
18,421
Likes
34,788
Location
*sigh*
AFL Club
Adelaide
Other Teams
Black Caps & in R4 = Gold Coast
Thread starter Moderator #197
So it's safe to say we generated no more than $800k in revenue from our esports and baseball ventures assuming they are included in the "sundry income"

Naturally there is no breakdown on what those elements are costing us
Look, stat accounts are great, but i would kill to see the internal management accounts. The gateway to knowing what the **** is going on in any organisation.

I paid $2000 for a Kerry King/Tom Araya 'meet and greet' and I'm going to get Kerry to sign my axe.
I have this at home, well, at my house that my ex-partner lives in while we work out the divorce:



and i would still be too embarrassed to ask Kerry King to sign it

Saw Slayer last time they were here. Gary Holt replaced Jeff. Ex said they were amazing live, and they were note-perfect, so i was warned in advance but holy **** it's like listening to the album, except they're doing it live. ******* amazing.
 

ChilliP

All Australian
Joined
Nov 8, 2018
Posts
605
Likes
1,349
Location
Goolwa
AFL Club
Adelaide
The drop in income from merch is curious considering Fagan often talks about the benefit of the WFAO members being that they buy more merch than non-members.
 

Sanders

Brownlow Medallist
Joined
Nov 1, 2012
Posts
25,388
Likes
32,647
AFL Club
Adelaide
So it's safe to say we generated no more than $800k in revenue from our esports and baseball ventures assuming they are included in the "sundry income"

Naturally there is no breakdown on what those elements are costing us
No, I don’t think you can say anything without a breakdown.

For all we know we made $800
 
Top Bottom