Are you suggesting that they claim Southport’s identity and play a defiant 90s rock song at every home game???I'd like to see Gold Coast rebrand it's logo/uniform and in turn its identity.
It may seem like a superficial thing, but the club needs to break their identity of the first decade.
The players need an identity to play for. You've got a great set of young players, but they don't have a brand or motivation to play for.