Resource AFL and Club Sponsorship News

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Kwality

Brownlow Medallist
Aug 14, 2011
25,161
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Renault F1
Telstra & the Eagles:

Footy sponsorship deals are becoming more innovative than the traditional ground signage, stadium naming rights and logos on team jumpers.

Telstra has today signed a five-year “partnership” deal with the West Coast Eagles to become the club’s “principal telecommunications partner in WA”.
The club and the telco are lauding the deal as the first of its kind in Australia and it will see Telstra “revamp and refurbish” the club’s telecommunications systems with a new bespoke facility “to enhance their business operations”.

The value of the deal has not been disclosed.

https://au.news.yahoo.com/thewest/a/26817187/telstras-west-coast-deal-an-innovation/

Telstra group executive of global enterprise and services Brendon Riley said the technology and communications upgrade included new mobile devices, data access to a new private network, access to cloud computing via a private network and the introduction of new applications and services to restructure communications across the West Coast Eagles’ business arm.
 

10Dulkar

Team Captain
Jun 3, 2013
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Apparently Geelong's sponsorship with Ford is the longest running in sport (unless you count 'works' clubs like Bayer 04 Leverkusen, VfL Wolfsburg, PSV) but I take it this will come to an end when Ford pull out of Australia?
 

Ned_Flanders

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Aug 22, 2009
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Apparently Geelong's sponsorship with Ford is the longest running in sport (unless you count 'works' clubs like Bayer 04 Leverkusen, VfL Wolfsburg, PSV) but I take it this will come to an end when Ford pull out of Australia?
Why? Jeep, Hyundai, Skoda, Volkswagon, Fiat, Renault, and previously Volvo, and Nissan have all sponsored teams in the afl with no manufacturing presence in Australia
 

10Dulkar

Team Captain
Jun 3, 2013
553
341
Airport West
AFL Club
Adelaide
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Man Utd, AZ
Absolutely but I thought maybe there would be a lot of adverse publicity tied to Ford with them ending such a long-standing association. It would be weird to have no Ford logo adorning the Geelong guernsey. Thanks for answering that rfctiger74 and The_Wookie.
 

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The_Wookie

Queenslander
Jul 2, 2010
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What does that mean? Virgin is everyone's airline partner.
Well no. Virgin is a sponsor of the AFL itself. They are also a specified partner of the Gold Coast Suns, Carlton and GWS, in much the same way that Emirates is the airline partner of Collingwood, and China Southern the airline partner of Melbourne.
 

Kwality

Brownlow Medallist
Aug 14, 2011
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Port continue to be attractive to sponsors:
Port Adelaide’s corporate revenue base now at record $12 million after UBET sponsorship
The two-year deal will lift Port Adelaide’s corporate revenue to $12 million this season - three times the corporate profile Power chief executive Keith Thomas inherited in 2012 when he arrived at Alberton as the club’s two major sponsors left the club.

UBET is the fourth “premier partner” the Power has signed since December. It follows the sponsorship deals sealed with the world’s largest dairy company Parmalat (OAK brand), Australian baking giant Patties Foods (Four ‘N Twenty pies) and the RAA.

The corporate deal with the Power will involve major promotion of the UBET gaming options with advertising on the LED signage at Adelaide Oval - and an outlet in the club’s “Game-Day Village” on the Memorial Drive tennis courts at the Oval’s southern end.

http://www.news.com.au/sport/afl/po...ubet-sponsorship/story-fndv8s6g-1227325337156
 

The_Wookie

Queenslander
Jul 2, 2010
33,179
30,901
Launceston
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Carlton
AFL: North Melbourne has signed on four new corporate partners with Allied Express Logistics, Elite Solar and Electrical, the Workwear Group and Munich Brauhaus joining the club’s sponsorship stable.

Allied Express will become an LED signage, community and digital partner of the club.

Elite Solar and Electrical will also become an LED signage partner whilst helping power the club’s headquarters, with the installation of new solar panels at Arden Street.

The Workwear Group has signed on as a digital partner of the club and will be kitting out the players and staff with club suits until the end of the 2017 AFL season.

And Munich Brauhaus has signed on as North’s official pre-game venue for North Melbourne supporters.
http://sportsbusinessinsider.com.au...urne-and-v8-supercars-thursday-deal-round-up/
 

The_Wookie

Queenslander
Jul 2, 2010
33,179
30,901
Launceston
AFL Club
Carlton

Kwality

Brownlow Medallist
Aug 14, 2011
25,161
9,023
Tootgarook
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West Coast
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Renault F1
Domain.com.au is reported in The West Australian as being rather unhappy with the Eagles being sponsored by realestate.com.au. Domain has naming rights to Subiaco worth $600,000 per year, with its name displayed in large lettering at three high-profile points inside the stadium and also on the outside of the venue, while the Eagles deal is worth about $200,000 and is featured on the stadium scoreboard. The Eagles have the right to negotiate sponsors without approval from the WAFC.
Non event in terms of conflict, interesting/relevant nonetheless. Exclusivity would/should attract a premium.

WAFC chief executive Gary Walton denied it made moves to buy out the realestate.com.au sponsorship to satisfy Domain.
He said the ability of both the commission and the two AFL clubs to generate revenue from the stadium was a strength of WA football’s integrated model.
“This does have the potential to present challenges around category exclusivity for sponsors from time to time,” he said. “The WAFC has not purchased sponsorship properties from either of our AFL clubs and will continue to ensure the obligations of our sponsors are met.”

https://au.news.yahoo.com/thewest/a/28135404/eagles-sponsorship-clash/
 

aCunningPlan

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Jul 4, 2012
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Non event in terms of conflict, interesting/relevant nonetheless. Exclusivity would/should attract a premium.

WAFC chief executive Gary Walton denied it made moves to buy out the realestate.com.au sponsorship to satisfy Domain.
He said the ability of both the commission and the two AFL clubs to generate revenue from the stadium was a strength of WA football’s integrated model.
“This does have the potential to present challenges around category exclusivity for sponsors from time to time,” he said. “The WAFC has not purchased sponsorship properties from either of our AFL clubs and will continue to ensure the obligations of our sponsors are met.”

https://au.news.yahoo.com/thewest/a/28135404/eagles-sponsorship-clash/
Is this really any different to Essendon refused to call their home ground the Telstra Dome due to their Three sponsorship? I miss Three, logo looked great on the jumper and we had our own website.
 

Kwality

Brownlow Medallist
Aug 14, 2011
25,161
9,023
Tootgarook
AFL Club
West Coast
Other Teams
Renault F1
Is this really any different to Essendon refused to call their home ground the Telstra Dome due to their Three sponsorship? I miss Three, logo looked great on the jumper and we had our own website.
:thumbsu: Correct, same as Ford at the Cats & Toyota at the AFL, yep a non event.
 

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