Resource AFL and Club Sponsorship News

[The_Wookie]

Saints have signed on with Xlblades
http://www.saints.com.au/news/2017-02-07/new-captain-new-leadership-group-new-guernsey

 

[Great8]

Great news for the Bombers with Fujitsu re-signing in for another 5 years worth $2.5m a year

http://www.theage.com.au/afl/afl-news/essendon-planning-hq-development-as-it-announces-new-sponsor-20170524-gwc3ik.html

 

[Ned_Flanders]

Richmond PRO naming rights go to swinburne

http://www.heraldsun.com.au/sport/afl/teams/richmond/punt-rd-oval-to-be-renamed-swinburne-centre-as-richmond-joins-forces-with-uni/news-story/ac638133fdabaa053d49da68aa76fc45

 

[Slax]

How long before gambling agencies get banned from branded sponsorship on jumpers?

 

[Shai]

The coverage needs to be addressed b4 anything else. It's a joke when you live in the northern states, why would anything change when Tas is referred to the state that is inbred/2 headed.?

 

[bombersfan4000]

How long before gambling agencies get banned from branded sponsorship on jumpers?

Some clubs have refused to accept sponsorship from betting agencies, Essendon has publicly stated they won't! I think Geelong is another

 

[The_Wookie]

How long before gambling agencies get banned from branded sponsorship on jumpers?

does any club actually have a betting agency as a jumper sponsor?

 

[Rabman]

Adelaide's women's team now has BHP as a joint major sponsor for the next 3 years.
http://www.afc.com.au/news/2017-07-18/aflw-bhp-on-board

 

[Rabman]

Rob Chapman confirms the women's deal with BHP is worth 1 million over 3 years. Massive for the women's league, first sponsorship deal worth 7 figures.

 

[The_Wookie]

Rob Chapman confirms the women's deal with BHP is worth 1 million over 3 years. Massive for the women's league, first sponsorship deal worth 7 figures.

probably not, given the redirections from Holden and other Collingwood sponsors that half their sponsorship be applied to the womens sides.

 

[Rabman]

probably not, given the redirection's from Holden and other Collingwood sponsors that half their sponsorship be applied to the women's sides.

Okay i was quoting what chapman said, big coup anyway

 

[Rob]

probably not, given the redirections from Holden and other Collingwood sponsors that half their sponsorship be applied to the womens sides.

That's a bit arbitrary though isn't it? How is that money 'applied' to the women's side?

The BHP sponsorship can be rightfully allocated entirely to the women's team if it only involves exposure at women's matches.

 

[The_Wookie]

That's a bit arbitrary though isn't it? How is that money 'applied' to the women's side?

I only know what was reported.
http://www.news.com.au/sport/afl/holden-has-changed-its-sponsorship-agreement-with-collingwood/news-story/972c813076d1ddb684822def4e24952d

 

[Rob]

I only know what was reported.
http://www.news.com.au/sport/afl/holden-has-changed-its-sponsorship-agreement-with-collingwood/news-story/972c813076d1ddb684822def4e24952d

Unless there were suddenly gold plated taps in the female changerooms and a bunch of new coaches employed for the AFLW team, then that looks like textbook window dressing.

 

[Gigantor]

Unless there were suddenly gold plated taps in the female changerooms and a bunch of new coaches employed for the AFLW team, then that looks like textbook window dressing.

If $1.5 mill was re-directed to the women's team, it would mean that they earned in that one sponsorship deal double their annual expenses (more or less).

So it would only be meaningful if any surplus for the year was retained for future investment in the women's team.

It's worth noting that the facilities for the women are probably as good as anything anywhere else in the league.

 

[Gigantor]

This is not exactly sponsorship, but of interest, apparently the AFL leads all sports in Australia for tax-deductible donations to sport via the ASF for the last financial year (in fact, it received almost half of all such donations and about 40 times more than what the NRL received):

From brisbanetimes.com.au

NRL in a league of its own – sadly

The AFL has pocketed almost $20 million more than the NRL from fundraising, leaving rugby league lagging behind even equestrian when it comes to tapping into a rich source of revenue.

Just a week after we revealed Greater Western Sydney will oppose plans to transform ANZ Stadium into a rectangular venue, Australian rules football has enjoyed a big financial win over rugby league.

The Australian Sports Foundation, the only body that offers donors tax-free donations, has just released its funding figures. Top spot was taken out by the AFL, which attracted $20 million of the record $44.75 million splurged on sport. While league doubled its funding to $429,312, the sum places it as the 12th-ranked sport, behind 11th-placed equestrian. Several AFL clubs raised more than $1 million each – more than double what rugby league raised as a code.

At a time when NRL clubs are lobbying for government grants for high-performance centres, stadium upgrades and junior development, the figures show league officials are ignoring a potentially lucrative revenue stream. The discrepancy with Australian rules should be a huge concern.

"Given the popularity and profile of [league], we believe further substantial growth is possible to assist the game at all levels," said foundation chief executive Patrick Walker.

 

[Dogs_r_barking]

I don't see it reported here but Doggies have a truck manufacturer.

http://www.westernbulldogs.com.au/news/2017-05-04/wb-mvb-announcement

 

[Demonoid]

While we mention to good we also need to mention the bad - Renault are exiting Port after 5 years. I don't think anyone can judge the partnership anything else than a success. Port were on their knees. Expect they wont have any trouble finding a new major sponsor for next year.

http://www.portadelaidefc.com.au/news/2017-09-13/port-and-renault-part-ways

 

[Kwality]

While we mention to good we also need to mention the bad - Renault are exiting Port after 5 years. I don't think anyone can judge the partnership anything else than a success. Port were on their knees. Expect they wont have any trouble finding a new major sponsor for next year.

http://www.portadelaidefc.com.au/news/2017-09-13/port-and-renault-part-ways

By what measure do you judge the Renault involvement - no question its been good for Port.

 

[Rabman]

Workskil Australia renewed a new 3 year sponsorship with the Adelaide Crows women's team, largest sponsorship undertaken by the non for profit organisation. Continue to be our joint major sponsor along with BHP for our women's team.

 

[Great8]

Workskil Australia renewed a new 3 year sponsorship with the Adelaide Crows women's team, largest sponsorship undertaken by the non for profit organisation. Continue to be our joint major sponsor along with BHP for our women's team.

I’m sure the staff of Workskil are ecstatic at having 1 of the annual paid days off removed from them to pay for this

 

[Kwality]

See Hostplus getting a going over at the Banking Royal Commission, interesting to see what develops.
http://www.abc.net.au/news/2018-08-14/hostplus-grilled-on-marketing-expenses/10118540

Bank royal commission: Hostplus entertained employers and staff with $300k of sporting tickets
The head of hospitality sector superannuation fund Hostplus has defended spending $300,000 on tickets to sporting events for clients and staff, saying it was the price of doing business.

Another $40,000 was spent on AFL Medallion Club tickets which were distributed among employer representatives, as well as staff for reward and recognition of their efforts.

Mr Elia said 90 per cent of the staff's AFL tickets went to call centre workers to retain their services.

"It is not an insignificant amount of money, but it is done for the right purposes," Mr Elia said.

"Relationships are incredibly important in our industry. The battle is all about retention of default fund status."

https://hostplus.com.au/member-benefits/sports-tickets

 

[telsor]

See Hostplus getting a going over at the Banking Royal Commission, interesting to see what develops.
http://www.abc.net.au/news/2018-08-14/hostplus-grilled-on-marketing-expenses/10118540

Bank royal commission: Hostplus entertained employers and staff with $300k of sporting tickets
The head of hospitality sector superannuation fund Hostplus has defended spending $300,000 on tickets to sporting events for clients and staff, saying it was the price of doing business.

Another $40,000 was spent on AFL Medallion Club tickets which were distributed among employer representatives, as well as staff for reward and recognition of their efforts.

Mr Elia said 90 per cent of the staff's AFL tickets went to call centre workers to retain their services.

"It is not an insignificant amount of money, but it is done for the right purposes," Mr Elia said.

"Relationships are incredibly important in our industry. The battle is all about retention of default fund status."

https://hostplus.com.au/member-benefits/sports-tickets

Businesses do this a lot. I'm actually pleasantly surprised that most seems to go to their own staff, especially as it's relatively low level staff (call center workers).

Company I used to work for had a box at the G used, mostly, to entertain clients. The IT department (all 8 of us) asked if we could have it some time when it would otherwise be idle (apparently it only got used about 1 in 4 games). We got knocked back because even though the person in charge was sympathetic (she was a friend), they couldn't let us use it, even for an awful game nobody wanted to see 'just in case' somebody decided at the last minute that a client needed entertaining.

That's the usual story in the corporate world.

 

[Kwality]

Mr Elia said 90 per cent of the staff's AFL tickets went to call centre workers to retain their services.

Avoiding paying these workers what they are worth, so wanna ticket to the footy .... not a good look for Hostplus, an industry fund.

 

[telsor]

Avoiding paying these workers what they are worth, so wanna ticket to the footy .... not a good look for Hostplus, an industry fund.

Usually such things are presented as bonuses.