Resource AFL and Club Sponsorship News

aCunningPlan

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Avoiding paying these workers what they are worth, so wanna ticket to the footy .... not a good look for Hostplus, an industry fund.
It's certainly common practice. My first footy game as a five year old in a corporate box, my dad was a farm hand for a big produce company. Everyone was allowed to put in for games and would get notified a week out if they got tickets. It's not illegal or corrupt for a business to spend money like this. But yes, you would hope workers were paid properly first and foremost.
 

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Kwality

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It's certainly common practice. My first footy game as a five year old in a corporate box, my dad was a farm hand for a big produce company. Everyone was allowed to put in for games and would get notified a week out if they got tickets. It's not illegal or corrupt for a business to spend money like this. But yes, you would hope workers were paid properly first and foremost.
Not illegal, nor corrupt & you are the first to raise it, but not a good look for an industry fund that advertises the virtues of this super structure, aka lower cost.
 

Great8

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Very good to have them come aboard. I’m sure some Bombers fans will whinge but personally if their money is good I’m happy. A fantastic deal in this economic climate and shows that atleast off field the club is headed in the right direction
 

Gigantor

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Demonoid

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Wow. I must admit when AFL chairman Richard Goyder assumes the chairmanship of Qantas I thought they’d be changing for sure. But I guess, governance and conflict of interest issues aside, they must have got a killer deal from virgin, not to mention a boost in sponsorship.


On iPad using BigFooty.com mobile app
 

Ishikawa

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Wow. I must admit when AFL chairman Richard Goyder assumes the chairmanship of Qantas I thought they’d be changing for sure. But I guess, governance and conflict of interest issues aside, they must have got a killer deal from virgin, not to mention a boost in sponsorship.


On iPad using BigFooty.com mobile app
Read a book on John Borgetthi (Virgin CEO) a while back which touched upon this. The Qantas proposals team kind of dropped the ball in 2010 when the AFL partnership came up for tender, got a bit complacent and in fairness the period wasn't exactly a stable time for airlines so that probably influenced their lack of focus. Virgin set themselves up for a crack pouring a lot of time and effort into nabbing the contract as the disruptive challenger in the market which naturally impressed the AFL. If I recall the book correctly Qantas even sent in their proposal late and was clearly pretty hastily put together. So was a pretty straightforward decision in the end.

Pretty indicative of Qantas struggles at the time, but in subsequent years they've done an excellent job to turn themselves around and in my eyes at least put themselves as clear leader in the Australian market again. The footy seems to be a huge part of Virgins media / brand visibilty strategy (whereas Qantas have tended to move away from sport bar cricket) though so I don't think it's too surprising they would do what it takes to retain the contract.
 

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Kwality

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https://thewest.com.au/business/online-mortgage-broker-joins-the-eagles-ng-b88993608z

Online mortgage broker Lendi joins West Coast Eagles as major sponsor after SGIO exit

An online mortgage broker backed by Macquarie Group but little known in WA has been signed up as the West Coast Eagles’ new major sponsor.

Sydney-based Lendi joins fast food chain Hungry Jack’s as the premiership club’s co-major sponsor, replacing insurer SGIO which ended a 33-year-association with the Eagles at the end of the AFL season.
 
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