Resource AFL and Club Sponsorship News

Our Game

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Sep 30, 2014
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You have to admire John Borgetthi the way he has taken the game right up to the smug Sydney centric Qantas and built Virgin up into a very good and profitable airline.
Im glad the AFL are with Virgin and not the "full of shit Qantas".
 

Our Game

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Gigantor

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Now that is serious money from one of the biggest companies in the world.The AFL must be doing something right!
Do we know what other major Aussie sports get for their main sponsorships?
I have a vague recollection that when the NRL announced their 5 year $1.8 million TV deal, it actually included $50 mill from their main sponsor.
 

Demonoid

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Brisbane have extended their deal with their bookmaker.

Lions to extend jumper deal with bookmaker

A couple of key lines:

"With it comes the prospect of enormous exposure for Neds, given the Lions are on track for a first finals appearance in 10 years, and are generally viewed to be on the rise under coach Chris Fagan. "

"It's believed the Lions strongly value the financial stability provided by Neds, which they feel outweighs the cost of the mild supporter and community backlash they faced when the partnership was revealed earlier this year."

So what I read from this is that, the Lions have been down for a long time, as has sponsorship/revenue. They are now looking as exciting as they have since their premiership years, however are certainly in no financial position to turn down some big bucks from sponsorship. I think this is a good move. The NRL will eventually put a second team in Brisbane. The Lions need to slowly wean themselves off the AFL's teat and stand on their own two feet.
 

Kwality

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New partner for the Swans in the digital space, aka a sponsor


AFL team Sydney Swans has appointed realestate.com.au as its new major partner and official property search partner in a three-year deal which will provide the property platform with access to a suite of digital assets.
It will also see an increased presence at all Sydney Swans home matches with at-ground branding and a new realestate.com.au hospitality lounge behind the scoreboard.


AFL team Sydney Swans has appointed realestate.com.au as its new major partner and official property search partner in a three-year deal which will provide the property platform with access to a suite of digital assets.
It will also see an increased presence at all Sydney Swans home matches with at-ground branding and a new realestate.com.au hospitality lounge behind the scoreboard.

 

RussellEbertHandball

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You have to admire John Borgetthi the way he has taken the game right up to the smug Sydney centric Qantas and built Virgin up into a very good and profitable airline.
Im glad the AFL are with Virgin and not the "full of s**t Qantas".
Are you serious or did you forget the sarcasm smiley??

Borghetti announced he would be leaving in June 2018 and finally left in late March this year. Virgin's financial results under Borghetti given he was there for 3/4 of 2018-19, have been a disaster the last half of this decade.

2018-19 Loss $315m
2017-18 Loss $653m
2016-17 Loss $186m
2015-16 Loss $225m
2014-15 Loss $94m
2013-14 Loss $354m

It's such a profitable airline that Branson's Virgin Group holds a whopping 8.5% of Virgin Australia.

In contrast, Qantas under that little shit Alan Joyce has reported financial results of;

2018-19 Profit $891m
2017-18 Profit $953m
2016-17 Profit $852m
2015-16 Profit $1,029m
2014-15 Profit $557m
2013-14 Loss $2,843m Joyce was lucky not to be sacked after this result.

More denial than ScoMo saying he never called Sam Dastyari Shanghai Sam.
 

Kwality

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Not about sponsorship in the traditional sense, football philanthropy is a new one on me:
“It is important to say what they are doing is sports philanthropy and is on their own and not with their company’s brand attached to it,” GWS president Tony Shepherd told The Australian.

Sport more generally at work in the Corporate sector:
The pair are understood to have been introduced to the Giants by Pimco’s Australian boss, Robert Mead, and another of the club’s corporate supporters in Michael Hope of the Hope Estate winery in the Hunter Valley, NSW.

Mr Mead and Mr Hope, an enthusiastic corporate supporter of the Giants, had previously met at a corporate function at the Australian Grand Prix in Melbourne and hit it off when talking about the AFL.
 

BringBackTorps

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Jan 5, 2017
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3AW Melb. Radio Tony Jones program 19.12.19

The AFL will be announcing soon it will be receiving $8,000,000 pa new sponsorship from BetEasy gambling co.


EDIT:

However, this 2014 link states the AFL already has a $10,000,000 pa (for 5 years) sponsorship with Bet Easy.

 
Last edited:

Kwality

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3AW Melb. Radio Tony Jones program 19.12.19

The AFL will be announcing soon it will be receiving $8,000,000 pa new sponsorship from BetEasy gambling co.

However, this June 2019 link states the AFL already has a $10,000,000 sponsorship with Bet Easy?

Tony Jones, reiable source ?
 

Ned_Flanders

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Aug 22, 2009
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3AW Melb. Radio Tony Jones program 19.12.19

The AFL will be announcing soon it will be receiving $8,000,000 pa new sponsorship from BetEasy gambling co.


EDIT:

However, this 2014 link states the AFL already has a $10,000,000 pa (for 5 years) sponsorship with Bet Easy.

curious its fallen 20% (allegedly, as said, its TJ)
 

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