Resource AFL and Club Sponsorship News

[The_Wookie]

This thread will now be our one stop shop for all sponsorship news and updates. Thanks.

Australian Football League

• Toyota - Premiership Season - extended deal in march until end of 2016
  
• NAB - Preseason, Rising Star, Auskick - extended deal Aug 2013 until the end of 2016
  
• CUB - extended deal in Aug 2012 until 2022
  
• Mars - Official chocolate company - deal announced in March for 3 years ending 2016
  
• Gatorade - Official sports drink - 3 year deal ending January 2017
  
• Coates Hire - Official Hire Equipment company - 2 year deal signed sept 2014 for two years
  
• Virgin - Official Airline - 5 year extension ends in 2018
  
• Beteasy - 5 year deal expires in 2019 at 10 million per year.
  
• McDonalds - AFL 9's naming rights, four year deal ends 2017
  
• Sherrin - 5 year deal extension
• 13Cabs - 2 year deal

Adelaide

• Toyota - extended for another 2 years to the end of 2016
  
• Adelaide Casino - renewed march 2013
  
• Wolf Blass - three years, expires march 2015
  
• Bendigo Bank - 3 year deal, ends march 2017
  
• BLK - 4 year apparell sponsorship, ends 2018
  
• RAA - membership partner, 5 year deal ends 2019
  
• Adelaide Crows have partnered with men’s hair product brand Just For Men. The partnership was signed to coincide with the start of Movember
• Hertz - 3 year deal ends 2018, match ball sponsor
  
• MJ Bale - 2 year deal ends 2017, official suit sponsor
  
• Foodland - Foodland signed a new three-year deal ends 2018.

Brisbane

• Vero - four year deal ends in 2016.
  
• BLK - Apparel - deal extension for another 4 years in April through 2017
  
• Garuda Indonesia - shorts sponsor for 2015
  
• Hyundai - 5 year deal with the lions that ends in 2015

Carlton

• Hyundai - four year deal extension until the end of 2017
  
• Carlton have signed a two year deal with CareerOne. The CareerOne logo will now appear on all official Blues apparel including the front of the Carlton away guernsey and the back of the home guernsey
• Acquire Learning - Carlton have renewed their sponsorship with Acquire Learning for another two seasons, through 2017.
• Nike - apparell sponsor, renewed in 2013, six year deal ends 2019
  
• ZTE - 2 year deal, ends 2017, match ball sponsor
  
• Elderton Wines - three year deal, expires in 2015
  
• William Hill - Not determined
• Virgin - Official Airline Partner

Collingwood

• Emirates - 5 year deal announced in march until end of 2018
  
• Holden - 3 year deal aends feb 1 2016
  
• CGU - 7 year deal ends in 2017
  
• Westpac - 5 year deal ends in 2015
  
• United Petroleum - ball sponsor, deal signed until end of 2017
  
• Blackmores - three year deal, ends 2017.
  
• LaTrobe Financial - three year deal, ends 2017.

Essendon

• Kia - 5 year deal expires in 2016
  
• True Value Solar - 3 year deal expires in Feb 2014, reduced role after
• Fujitsu - deal announced nov 2013.
• Antler - deal renewed in 2014
  
• Yakult - ball partner for 2015 and 2016
  
• Guest - 2015 season

Fremantle

• Programmed - 6 year deal expires in 2018
  
• AMCOM - 2 year deal expires end of 2015
  
• Woodside - 4 year deal expires end of 2016

Geelong

• Ford - deal renewed through the end of 2020.
• Shine - three year deal ends in 2017

Gold Coast

• Fiat - three year deal ends october 2016
  
• Einhell - three year deal, due to expire end 2014
  
• Hostplus - 5 year deal, ends 2016
  
• Virgin - 5 year extension, ends in 2018
  
• BLK - deal signed in 2015
  
• Huawei – 5 year deal to be match ball sponsor, ends 2019.
  
• United Petroleum – multi year deal to be coaches sponsor

Greater Western Sydney

• Spotless - Five year deal ends February 2015
  
• Virgin - Five year deal ends in 2018
  
• Startrack - two year deal at Manuka ends in 2015
  
• Canberra - 10 year deal ends in 2021
  
• Lifebroker - three year deal ends december 2014
  
• BLK - 5 year deal, ends 2018
  
• SpotJobs.com - jumper sponsor, no time specified

Hawthorn

• Iinet - three year deal, ends October 2015
  
• Tasmania - 5 year deal, ends 2015

Melbourne

• AHG - three year deal ends Nov 2016
  
• Hertz - signed in 2012

North Melbourne

• City of Hobart - $600,000 for two year deal to ending in 2016
  
• TTline - undisclosed amount for two year deal ending in 2016
  
• Canterbury - apparell sponsor for three years, ends in 2017.
  
• Mazda - deal ends in 2016
  
• Chemist Warehouse - ball partner, two year deal
  
• INC - supplements partner, two year deal
  
• Powershop - membership partner 2015
  
• Workwear Group - suit sponsor, ends 2017
  
• Munich Brauhous - North’s official pre-game venue for North Melbourne supporters
  
• LED Signage partners: Allied Express Logistics, Elite Solar and Electrical

Port Adelaide

• Renault - Three year deal ends march 2016
  
• Energy Australia - two year deal ends jan 2016, with a 1 year option
  
• VRUS - one year deal for 2015
  
• OAK - multiyear deal, time not specificed
  
• Four and twenty Pies - three year deal expires end of 2017
  
• RAA - member partner, deal time not specified
  
• Chemists Warehouse - 2 year shorts sponsorship
  
• Ultratune - sponsoring something called "Careoke"
  
• Fielders - Fielders have upgraded their support for Port Adelaide by becoming a principal partner for the next two years. As part of the deal, Fielders branding will feature on Port Adelaide’s training, pre-season and gameday warm-up ball

Richmond

• Jeep - four year deal ends 2017
  
• Bingle - three year extension ends august 2016
  
• Metro Solar - deal extended to the end of 2016
  
• ME Bank - five year deal ends 2015
  
• AGL - deal extended until end of 2016
  
• BLK - 5 year deal signed in 2013, ends at end of 2017.
  
• Richmond have signed a three year deal with National Storage who will become their official media polo sleeve partner from 2016, replacing Elegance Tiles

St Kilda

• LEDified - two year deal ends 2015, with a one year option
  
• Dare - two year deal, ends 2017 with a one year option
  
• AMC Commercial - three year deal ends in 2017
  
• Waterson - coaches sponsor, three year deal ends end of 2016
  
• Seek - one year deal for 2015
  
• Susan Day - one year deal for 2015
  
• Pepper - three year major sponsorship deal, ends 2018

Sydney

• Volkswagen - renewed for three years to the end of 2019
  
• Toshiba - two year deal ends 2015
  
• HCF - signed march 2014
  
• Europcar - two year deal ends 2015
  
• QBE - deal extended to 2019
  
• Skyscanner - one year deal ends june 2015
  
• Citi - Deal extended for three years, until end of 2017
  
• Chemist Warehouse - no specific term cited

West Coast

• SGIO - three year extension to 2018
  
• Swan group - two year deal ends 2016
  
• Telstra - five year partnership, expires 2019

Western Bulldogs

• Mission - deal extended to 2017
  
• BLK - deal signed oct 2014
  
• White King - ball sponsor, two year deal ends 2015
  
• Slater & Gordon - coaches sponsor for 2015.

Will update more when I have the chance, this was all the easiest stuff I could find, i know theres plenty missing.

Womens Team Sponsors

Adelaide
- Government of South Australia
- Harris Scarfe (back of jumper)
- Workskil Australia (jumper sponsor)

Collingwood
- Holden ($1.5 million a year)

Greater Western Sydney
- Harvey Norman (Jumper)
- Sydney Airports (Shorts)
- Flexgroup (Platinum)
- Ref: http://www.gwsgiants.com.au/news/2016-08-31/harvey-norman-join-the-giants

Melbourne
- iSelect (Jumper)

Western Bulldogs
- Priceline (jumper)
- Bob Jane T-marts (jumper
- Pancake Parlour (Shorts)
- ref: http://www.westernbulldogs.com.au/news/2016-09-03/iconic-brands-named-womens-team-partners

 

[bombersfan4000]

some of the links are mixed up

 

[HowYouDoin]

Isn't west coast also with bankwest?

 

[bombersfan4000]

Isn't west coast also with bankwest?

all of the clubs have more sponsors

 

[The_Wookie]

Isn't west coast also with bankwest?

theres a lot more that im going to add to this when i have time. This was a get the ball rolling thing

 

[The_Wookie]

http://www.sportspromedia.com/news/afls_sydney_swans_gear_up_with_europcar/

Europcar will remain the associate partner and official car hire supplier of Australian Football League (AFL) side the Sydney Swans for a further year.

The one-year extension with the club will include Europcar branding on LED signage at the Sydney Cricket Ground (SCG), the Sydney Swans’ website and the team’s Facebook page. Europcar will also have access to corporate hospitality at SCG home games.

 

[The_Wookie]

Hawthorns sponsorship with Tasmania seems likely to be extended

http://www.smh.com.au/afl/afl-news/hawks-tasmania-want-to-continue-partnership-20141001-10ossw.html

"This important partnership, in its 14th year, is so much more than a commercial arrangement," Hodgman said.

"It is true it generates about $8 million in terms of the exposure the state gets, it is magnificent for our economy.

"It is a great catalyst for economic activity, and Launceston booms when the Hawks are in town, but it is important for the whole state that we recognise Hawthorn's efforts in being active in our schools and charities."

Read more: http://www.theage.com.au/afl/afl-ne...artnership-20141001-10ossw.html#ixzz3EvlJ3qk0

 

[The_Wookie]

Crows going with BLK
http://sportsbusinessinsider.com.au/news/blk-expand-afl-presence-with-crows-deal/

Adelaide Crows have signed a long-term partnership with sports apparel company BLK with the deal lasting until at least the end of season 2018.

The partnership includes supplying both the AFL and SANFL teams, administration and support staff, with the club’s new apparel.

 

[Tiger_Of_Old]

ME Bank will end its partnership with Richmond at the end of 2015.

 

[The_Wookie]

Suns and GWS signed to BLK for apparel
http://sportsbusinessinsider.com.au...ld-coast-suns-to-their-growing-afl-portfolio/

BLK has become the largest apparel supplier within the AFL ahead of the 2015 season. It is also the official supplier for the Western Bulldogs, Richmond and Brisbane Lions.

 

[Kimbo]

North Melbourne

• City of Hobart - $600,000 for two year deal to ending in 2016
• TTline - undisclosed amount for two year deal ending in 2016

Will update more when I have the chance, this was all the easiest stuff I could find, i know theres plenty missing.

North's Mazda deal, ending in 2016, here.

 

[bombersfan4000]

North's Mazda deal, ending in 2016, here.

the Tasmanian & Hawthorn sponsorship ends in 2015 & the AFL is pushing North to make bigger inroads into the Tasmanian market, you wonder if the AFL will push the Tasmanian government to sponsor the Kangaroos in some capacity

 

[The_Wookie]

I think the only thing that might persuade them would be to start sending the big clubs down to Tassie as a sweetner. The Government pretty much ignored the AFL last time the Hawks deal was up for negotiation.

Technically though, Ttlines which is a sponsor of Norths Tasmanian gigs, is a government owned body.

 

[The_Wookie]

Collingwood have signed United Petroleum to be its Ball Sponsor for three years
http://sportsbusinessinsider.com.au/news/collingwood-refuel-with-united-petroleum/

 

[Groupie_]

Hi wookie

Richmond's coaches sponsor is now Host plus. Also would you be interested in adding Apparel manufacturers to the list

 

[The_Wookie]

Sure I need to update the list again anyway

 

[Groupie_]

Ok then I'll get the ball rolling, Richmond are with BLK until the end of 2017

 

[Papa G]

Hi wookie

Richmond's coaches sponsor is now Host plus. Also would you be interested in adding Apparel manufacturers to the list

Geez, for a mob that promotes all their members funds stay with their members, they sure do spend a lot of their members funds in sponsorships.

 

[Eugenio94]

Long term sponsorships
Qbe -Sydney
Hyundai - Carlton (albeit break)
Sgio- west coast
Toyota - Adelaide (the Camry crows)

 

[Groupie_]

Long term sponsorships
Qbe -Sydney
Hyundai - Carlton (albeit break)
Sgio- west coast
Toyota - Adelaide (the Camry crows)

You forgot the longest, Ford and Geelong

 

[Eugenio94]

You forgot the longest, Ford and Geelong

Yep silly me! Ford and the cats, the heart and soul of Geelong.
It's comparable to the medical company bayer and the football team Leverkusen in Germany. Any other good examples where the team and corporation, which feed into one another, are the heart and soul of a town/city?

 

[Eugenio94]

The super club: one example that comes to mind is Carlton fc and the Carlton soccer. lug. The super club is big in Europe. A good example is fenerbache in turkey with the soccer team (main entity), basketball team swimming and Athletics and more.

What I'm getting at here is with the rise of the big bash, and the large proportion. Of fans that follow both afl and cricket, the notion of a super club should be considered. A natural marriage could occur between the stars and pies (damn you Eddie). But if the cricket Australia wants to move into the gold coast for example and start a bbl franchise then they should use the suns to leverage themselves into the market. Same name and colors and form a super club on the coast

 

[The_Wookie]

Various bits and pieces. We havent updated for a while so some of this goes far back -

• VIRUS Action Sport Performance has joined Port Adelaide as its official compression partner for the 2015 AFL season.
• Dare will sponsor st kilda for two years with an option for a third
• AGL has extended their deal with Richmond for a further two years.
• Citi have extended their deal with Sydney for a further three years
• United Petroleum have signed a three year deal to be Collingwoods ball sponsor
• Oak have signed a "multiyear" deal with Port Adelaide
• KFC have just completed a one year deal with West Coast and Port Adelaide
• BLK have announced a 4 year Adelaide sponsorship until the end of 2018.
• BLK will also sponsor Brisbane, Gold Coast, Western Bulldogs, and Giants. Richmond have a deal that was signed in 2013 and expires in 2017.
• Metrosolar have extended their deal with Richmond to the end of 2016
• Canterbury will be Norths apparel sponsor until 2017.

More to come

 

[The_Wookie]

Still going

• Beteasy will sponsor the AFL for 5 years at 10 million a year
  
• Blackmores will sponsor Collingwood for the next three years, ending in 2017.
• Garuda Indonesia will be the Lions shorts sponsor for 2015
• AMC Commercial will sponsor St Kilda until the end of 2017
• Waterson will be St Kildas coaches sponsor until the end of 2016.
• White King are in the final year of a two year deal with the Bulldogs for ball sponsorship
  
• Nike are Carltons apparel sponsor in a six year deal that ends at the end of 2019.

 

[The_Wookie]

Hi wookie

Richmond's coaches sponsor is now Host plus. Also would you be interested in adding Apparel manufacturers to the list

Do you have a link for this Groupie_?