Resource AFL and Club Sponsorship News

[Kwality]

Why? Jeep, Hyundai, Skoda, Volkswagon, Fiat, Renault, and previously Volvo, and Nissan have all sponsored teams in the afl with no manufacturing presence in Australia

Fiat Chrysler Australia, aka Jeep in footy sponsorship terms, is mired in mismanagement allegations, & it play its way out in the Courts over the next few months :
Fiat Chrysler Australia (FCA) launched legal action against former managing director Clyde Campbell.
It accuses him of misappropriating and misusing more than $30 million of company money to fund an extravagant lifestyle for his family and business associates.

Relevant to future sponsorship:
"Think about it. We have never really made a dollar here in Australia. We have been living off the money of the parent company to build a presence, build market share.
& its not just footy that was involved:
Other expenditure included a budget of $500,000 authorised by ... to fund a Fiat Abarth racing team to compete at the Bathurst 12-hour race last year. The venture ended up costing Fiat Chrysler more than $800,000.

Its the stuff of mini series.
http://www.theage.com.au/business/f...de-campbell-crashes-to-ground-20150606-ghh9rq

 

[The_Wookie]

Fiat Chrysler Australia, aka Jeep in footy sponsorship terms, is mired in mismanagement allegations, & it play its way out in the Courts over the next few months :
Fiat Chrysler Australia (FCA) launched legal action against former managing director Clyde Campbell.
It accuses him of misappropriating and misusing more than $30 million of company money to fund an extravagant lifestyle for his family and business associates.

Relevant to future sponsorship:
"Think about it. We have never really made a dollar here in Australia. We have been living off the money of the parent company to build a presence, build market share.
& its not just footy that was involved:
Other expenditure included a budget of $500,000 authorised by ... to fund a Fiat Abarth racing team to compete at the Bathurst 12-hour race last year. The venture ended up costing Fiat Chrysler more than $800,000.

Its the stuff of mini series.
http://www.theage.com.au/business/f...de-campbell-crashes-to-ground-20150606-ghh9rq

Article doesnt specifically talk about footy at all. Doesnt talk about sponsorship specifically. It does refer to inapropriate expenditure by Campbell and favours to his associates. (Fiat sponsor Gold Coast, Jeep sponsor Richmond)

 

[Kwality]

Article doesnt specifically talk about footy at all. Doesnt talk about sponsorship specifically. It does refer to inapropriate expenditure by Campbell and favours to his associates. (Fiat sponsor Gold Coast, Jeep sponsor Richmond)

I suggested ....
Relevant to future sponsorship:
"Think about it. We have never really made a dollar here in Australia. We have been living off the money of the parent company to build a presence, build market share.

Not suggesting for one second the Jeep/Fiat sports sponsorships are in the gun, but it will be reviewed of that there can be no doubt.

Sponsorships
Jeep are very proud to support Richmond Football Club, St. George Illawarra and the QRL. Click on a logo to read more.

• 
  Richmond Tigers
• 
  St. George Illawarra Dragons
• 
  Adelaide Strikers
• 
  Vic Polo Club
• 
  Jeep Juniors
• 
  Juventus Football Club
• 
  Harry Kewell Academy

 

[JRFoxy]

What are the red bottles you see coaches drinking from? They're also lined up in front of the coaches at the pressers. It's driving me mad not knowing

I'm with you - I desperately want to know!

 

[Mangus Onfries]

I'm with you - I desperately want to know!

Its AFL Water. Bottle is a footy

 

[The_Wookie]

Couple of updates

- Collingwood have signed a three year deal with latrobe Financial
- Geelong have signed Shine Lawyers to a three year deal ending in 2017
- Essendon have signed Guest Building Group for the 2015 season
- St Kilda have signed Susan day bakeries for the 2015 season

 

[1873 United]

I think the current St.Kilda administration would have set the club up properly had they had control back in 2003-4. It's very disappointing that in that time (2003-2015), Hawfawn have gone past the Saints as far as active supporters, members and financial clout. I think it says a lot about two things, how bad the saints were run under Fraser, and how well the Hawks were managed.

The next 5 years will decide if the saints can rebuild and return those that have left back to the club. Sponsorship dollars help massively, however another 25K members would be even bigger.

 

[Suntory Boss Coffee]

Hawthorn now have Audi as a major sponsor and the logo will be on Coaching apparel and players shorts from 2016 onwards

 

[The_Wookie]

Replacing BUPA apparently

http://www.theage.com.au/victoria/h...onsorship-deal-with-audi-20150619-ghsqcu.html

Hawthorn has entrenched its position as one of the financial powerhouses of the AFL after landing German car giant Audi as a major club sponsor for the next three seasons.

The Audi deal is worth in excess of $1 million a year to the Hawks and begins on November 1. The reigning premiers beat St Kilda and the Western Bulldogs for the partnership: both clubs had also held discussions with Audi about a major sponsorship dea

 

[The_Wookie]

• the AFL has finalised deals with BLK for its official apparel supplier and 2XU as its official compression supplier for the next three years.
• Hawthorn have reached an agreement with Audi to provide shorts and coaches clothing sponsorship for the next three years. Its the first time Audi has sponsored a national sporting club in Australia.
• Richmond has signed a deal with Community Training Initiatives to be their match ball sponsor for the remainder of 2015.

 

[manicmagpie]

Holden to sign $3m sponsorship deal with AFL club Collingwood Magpies

Holden will on Wednesday sign one of the biggest sports club sponsorship deals in Australian sport with AFL team Collingwood, in an agreement understood to be worth more than $3 million annually.

The car giant will replace banking group Westpac as the naming rights sponsor for Collingwood's training and administration facility near the Melbourne Cricket Ground and step up to be a top-tier premier partner.

Holden's deal is understood to top the five-year $10 million agreement Collingwood signed with Emirates last year for the airline to remain a premier partner alongside CGU, Latrobe Financial and Star Athletic.

Read more: http://www.theage.com.au/business/m...ollingwood-20150818-gj1hii.html#ixzz3jDRq5tvu

 

[HowYouDoin]

National Storage has been removed from the lions homepage, so it's fair to say that we will be looking for a co-sponsor in 2016.

 

[The_Wookie]

National Storage has been removed from the lions homepage, so it's fair to say that we will be looking for a co-sponsor in 2016.

Done a code switch and will be sponsoring the Brisbane Broncos until 2019. They've also done sponsorship deals with Perth glory in the Aleague (started this season) and Melbourne Stars in the BBL.

 

[The_Wookie]

United Petroleum has renegotiated its partnership with Collingwood, extending its commitment for a further five years. (Match ball, VFL sole sponsor)

 

[telsor]

After 5 years, ME bank no longer sponsoring the Tigers...No word on a replacement yet.

The training facilities at punt road oval were called the ME Bank center (not sure if it was sentiment or legal restrictions that stopped the oval being branded) so it should be a reasonably easy sell to get a new sponsor (prominent location, regularly referred to).

 

[telsor]

National Storage has been removed from the lions homepage, so it's fair to say that we will be looking for a co-sponsor in 2016.

Now sponsoring Richmond....(with a small deal)

http://www.richmondfc.com.au/news/2...ational-storage?camefrom=EMCL_842485_34789220

 

[The_Wookie]

• Richmond have signed a three year deal with National Storage who will become their official media polo sleeve partner from 2016, replacing Elegance Tiles
• Carlton have signed a two year deal with CareerOne. The CareerOne logo will now appear on all official Blues apparel including the front of the Carlton away guernsey and the back of the home guernsey
• Carlton have renewed their sponsorship with Acquire Learning for another two seasons.
• Adelaide Crowshave partnered with men’s hair product brand Just For Men. The partnership was signed to coincide with the start of Movember

 

[The_Wookie]

Pepper have signed on to sponsor St Kilda for three years as a major sponsor.

 

[Kwality]

Pepper have signed on to sponsor St Kilda for three years as a major sponsor.

WHO?
Listed on the ASX June 2015:
https://www.peppergroup.com.au/about-us/history.html

https://www.peppergroup.com.au/about-us/press-release-/principal-partner-stkilda-saints.html

 

[The_Wookie]

WHO?
Listed on the ASX June 2015:
https://www.peppergroup.com.au/about-us/history.html

https://www.peppergroup.com.au/about-us/press-release-/principal-partner-stkilda-saints.html

They've been the naming rights sponsor for Penrith Stadium in Sydney since February.

 

[The_Wookie]

Latest sponsorship stuff

• Geelong have extended their deal with Ford through the end of 2020.
• Adelaide have signed a 3 year deal with Hertz to be their match ball sponsor.
• Adelaide have signed a 2 year deal with MJ Bale to be their official suit sponsor
• Carlton have signed a 2 year deal with ZTE to be their official ball sponsor
• St Kilda have signed a 3 year deal with Pepper to be a major jumper sponsor

 

[Kwality]

Things not good for Dogs sponsor:
afr.com/business/legal/slater--gordon-faces-potential-class-action-amid-insolvency-claims-20151218-glqpag

... a small Western Sydney based legal firm, Cox West Lawyers, has stunned the legal community by lodging an urgent court claim against Slater & Gordon for the payment of funds because of its fear the listed firm is insolvent.

 

[Gigantor]

Things not good for Dogs sponsor:
afr.com/business/legal/slater--gordon-faces-potential-class-action-amid-insolvency-claims-20151218-glqpag

... a small Western Sydney based legal firm, Cox West Lawyers, has stunned the legal community by lodging an urgent court claim against Slater & Gordon for the payment of funds because of its fear the listed firm is insolvent.

this might seem a silly question, but is Peter Gordon the Gordon in Slater & Gordon? for some reason, I thought that wasn't the case

 

[The_Wookie]

this might seem a silly question, but is Peter Gordon the Gordon in Slater & Gordon? for some reason, I thought that wasn't the case

Hugh Gordon is the Gordon, Slater was his brother in law.
Peter Gordon left Slater and Gordon in 2009 after it was publicly floated.

 

[Kwality]

Hugh Gordon is the Gordon, Slater was his brother in law.
Peter Gordon left Slater and Gordon in 2009 after it was publicly floated.

& Hugh Gordon & Bill Slater first put out the shingle in 1935.