Resource AFL and Club Sponsorship News

[The_Wookie]

Toyota signs on as premier partner for three more years
August 31, 2016 1:52 PM

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AUSTRALIA'S premier automotive brand Toyota today extended its long-term sponsorship of the Australian Football League until at least the end of the 2019 season.

The three-year agreement, which ranks among the biggest sponsorship deals in Australian sport, will extend Toyota’s position as the AFL’s premier partner to 16 years.

Toyota president Dave Buttner and AFL chief executive Gillon McLachlan announced the sponsorship extension at the official launch of the 2016 Toyota AFL Finals Series in Melbourne today.

 

[Garlic muncher]

You would think that GWS would have the potential to pick up some big sponsors ATM.

 

[Kwality]

See Port picking up sponsorship for their Academy work:
ENERGYAUSTRALIA has signed a three-year deal to continue its support of the Port Adelaide Football Club AFL Aboriginal Academy, alongside the South Australia Aboriginal Sports Training Academy.

The AFL Aboriginal Academy becomes EnergyAustralia’s primary sponsorship with Port Adelaide after it decided not to extend its joint major partnership of the football club.

EnergyAustralia has been a joint major partner of the Club’s AFL and SANFL teams for the past three years as well as a primary backer of the AFL Aboriginal Academy.

http://www.portadelaidefc.com.au/news/2016-11-03/energyaustralia-continues-as-community-partner

There's more:
Parmalat - http://www.adelaidenow.com.au/sport...t/news-story/fac1e83b214eab72bb8bf2236775fbc6

 

[The_Wookie]

2017 Club Jumper manufacturers

Adidas

• Hawthorn - signed until the end of 2017.

Asics

• Western Bulldogs - switched from BLK last week, signed until the end of 2021.

BLK

• Adelaide - signed until the end of 2018.
• Brisbane - signed until the end of 2018.
• Gold Coast - signed until the end of 2018.
  
• Greater Western Sydney - until the end of 2019.
  
• Richmond - signed until the end of 2017.
• St Kilda - switched from ISC to BLK last week, signed until the end of 2019.

Additional Notes: BLK are the official apparel sponsor for AFL Sydney until the end of 2018, and for AFLNSW/ACT until the end of 2017. BLK are the official apparel sponsor of the VAFA. BLK are the official apparel sponsor of the BDAFL. BLK are the official apparel sponsor for AFL Queensland.

Canterbury

• North Melbourne - signed to the end of 2017.

Cotton On (COAR)

• Geelong - switching from ISC, signed until the end of 2020.

Additional Note: COAR is the official apparel sponsor of the AFL Womens league.

ISC

• Essendon - switching from Adidas, signed until the end of 2023.
  
• Collingwood - switching from Star Athletic, signed until the end of 2021.
• Fremantle - ?
• Port Adelaide - signed until the end of 2017.
• Sydney - ?

New Balance

• Melbourne - signed until the end of 2016?

Nike

• Carlton - signed to the end of 2020.

Puma

• West Coast - ?

 

[Our Game]

Its been reported that BLK have gone broke Interesting to see how all the 6 clubs with them cover this

 

[Gigantor]

Its been reported that BLK have gone broke Interesting to see how all the 6 clubs with them cover this

I reckon the six clubs involved will move on quickly, but it's the smaller comps which might find it tough, like AFL Sydney and AFL Queensland.

 

[The_Wookie]

I reckon the six clubs involved will move on quickly, but it's the smaller comps which might find it tough, like AFL Sydney and AFL Queensland.

AFL Sydney and AFL Queensland are 100% AFL owned competitions. They'll be fine - i reckon COAR are in with a good chance to make a big name for themselves here.

 

[telsor]

I reckon the six clubs involved will move on quickly, but it's the smaller comps which might find it tough, like AFL Sydney and AFL Queensland.

The short notice will probably mean the next years deals will be discounted somewhat, both due to supply and demand and the extra costs the suppliers will have to get everything going in a shorter timeframe. Depending on the club, it'll probably be about $50-100K down on what they otherwise would have got.

The bigger hurt will probably be merchandise sales...Not having gear to sell for Christmas will eat into sales.

 

[The_Wookie]

 

[Ned_Flanders]

http://www.richmondfc.com.au/news/2016-12-01/richmond-partner-with-puma

Richmond is excited to announce a new partnership with world-class sports brand PUMA, for at least the next five years.

PUMA will be the Club’s new apparel partner from 2017, supplying the team’s playing and performance apparel, as well as the Club’s retail apparel range.

One of the world’s leading sports brands, designing, developing, selling and marketing apparel, footwear and accessories, PUMA partners with some of the world’s best sports teams and organisations including Arsenal Football Club, Borussia Dortmund and the Italian Football Association (FIGC).

Richmond had agreed to partner with the global sports brand, initially to start in 2018, but has worked with PUMA to commence the partnership immediately.

"We are proud to partner a world-class brand in PUMA that will now provide all the Club's on and off-field apparel from the 2017 season," Richmond CEO Brendon Gale said.

"For a number of reasons we had started to explore apparel partnership options. We had been in discussions with PUMA for some time and given their reputation for quality service, and products, it was clear they are our preferred partner moving forward.

"We had agreed earlier this year to commence our partnership with PUMA in 2018, however, given the issues with our contracted supplier, PUMA have been able to step in immediately which is fantastic.

"While the situation with our current supplier is disappointing, the Club has been proactively considering its options and is subsequently very well placed to deal with it.

"We now look forward to a long and successful relationship with PUMA. They partner some of the biggest sporting brands in the world and we are pleased they saw fit to partner with Richmond."

Paul Gautier, General Manager PUMA Oceania is excited to develop the brand’s journey in AFL with Richmond.

“PUMA’s brand mission is to be the fastest sports brand in the world. Our investment in AFL is critical in delivering our goals in sports,” Gautier said.

“With PUMA’s rich heritage in sport since 1948 and Richmond as one of the big, traditional AFL clubs in the competition, we feel that our partnership is a perfect fit.

“Timing is everything. The PUMA journey back to its rightful position in the market is well and truly on track and we look forward to taking the next steps on that journey with Richmond.”

Richmond’s new PUMA range will be available to purchase before the start of the 2017 home-and-away season.

 

[Kwality]

Puma have been with the Eagles since inauguration.

 

[The_Wookie]

November sponsorship announcements

• Carlton have announced that Co-major partner CareerOne has broadened its partnership with the Club and will replace Acquire Learning as the players’ shorts sponsor in 2017.
• Collingwood have switched apparel partners announcing a deal with ISC. Fans will notice the ISC logo at the top of the Collingwood jumper when the AFL and VFL teams run out each week.
• Essendon has announced that ISC has signed on as the Club’s Official On-field Apparel Partner for the next seven seasons, making it one of the largest apparel partnerships in the AFL. The Australian owned company will supply the Club’s Official On-field playing Guernseys, shorts and socks, as well as a comprehensive range of training and off-field apparel.
• Essendon have announced that SKINS has signed on as the Club’s Official Compression Partner for the next three seasons and will supply the team with training and playing compression technology garments.
• Essendon have announced that New Era is the Club’s Official Headwear Partner for the next two seasons.
• Geelong have announced a 10 year agreement with GMBHA. This new partnership represents one of the longest deals in AFL history. The Cats will be featuring the GMHBA logo on their playing shorts and home game match ball, the first time in over 10 years a Geelong brand has appeared on either item.
• Melbourne have extended their deal with AHG
  
• Port Adelaide have announced that Energy Australia has signed a three-year deal to continue its support of the Port Adelaide Football Club AFL Aboriginal Academy, alongside the South Australia Aboriginal Sports Training Academy.
• Port Adelaide have announced that Oak Milk will be a jumper sponsor from next season.
• Richmond have announced that New Era has come on board as the Club’s Official Headwear Partner for at least the next four seasons. Richmond’s players, coaches and staff will be wearing a specific range of New Era headwear including the Tigers’ media cap, training cap, beanie, visor and travel cap.
• St Kilda have signed on with BLK. As part of the three-year partnership BLK will supply a range apparel items, which includes on- and off-field apparel for players and officials, in addition to official supporter merchandise that will be available through shop.saints.com.au, Saints Locker at Etihad Stadium during the 2017 season and select sporting goods stores. [Update: BLK crisis statement]
• The Western Bulldogs have announced a new apparel partnership with global sporting goods giant ASICS. The ASICS logo will adorn Western Bulldogs on-field apparel for the next five years, with the partnership extending to 2021. The Club’s guernsey will see the traditional red, white and blue hoops remain, along with an additional red detail on the collar. The 2017 guernsey will also feature the AFL premiers gold logo.

Australian Football League – Women

• The AFL Womens competition has announced Cotton On will be its official apparel sponsor. Cotton On will also be designing specific uniforms for the players, as it explores alternatives to the traditional jumper and shorts combination that has been adopted from the men’s game.
• The AFL Womens competition has announced internationally renowned sports brand New Era as the official headwear partner in 2017.
• The Adelaide Football Club has had its womens team support doubled by the NT Government. NT Minister for Tourism and Culture Lauren Moss on Saturday announced that the NT Labor Government had doubled the team’s funding to $300,000 over two years.

 

[pOleK]

Rumour going around on our board that we have a deal with Majestic for 2018 but might look at bringing it a year forward as well

 

[Great8]

Yakult has signed on again with Essendon for the next 2 years. Have been with us since 2005 and aswell as being our match day ball sponsor they are helping with our academy

 

[The_Wookie]

North Melbourne will maintain their apparel partnership with Canterbury for another six seasons.

After first signing a successful three-year partnership ahead of the 2015 season.

As part of the deal, Canterbury will continue to provide playing and training apparel for players, staff and fans until at least 2022.

http://sportsbusinessinsider.com.au...ourne-cricket-australia-and-tennis-australia/

 

[The_Wookie]

 

[The_Wookie]

 

[The_Wookie]

AFL club Brisbane Lions have confirmed that they have switched to US apparel company Majestic Athletic.

It is Majestic’s first foray into AFL, and begins a season earlier than anticipated, with the partnership running until the 2020 season. Majestic will supply the team’s playing and performance apparel, as well as retail gear.

First reported in December, the Lions moved quickly to make Majestic their official apparel partner after the collapse of their former apparel supplier, BLK.

The Majestic brand already has presence in Australia as the company has a current four year deal as the official uniform supplier for all eight Big Bash League teams. They are also the on-field uniform supplier for all 30 Major League Baseball teams, and also manufacture sports apparel NFL, NBA and the NHL franchises.

“We’re excited to be entering a partnership with this premiere club,” said Brett Scholl, President of International, Majestic.

“I am confident that our innovative product, commitment to service excellence, and retail proficiency will allow us to optimise results for the Brisbane Lions and their legion of fans.”

Brisbane Lions CEO Greg Swann added: “The club has undergone many significant changes recently, and we are very pleased to be able to finalise this new partnership. Majestic Athletic has an international reputation for supplying quality sporting apparel and merchandise to some of the largest brands and sports around the world, and we are excited to welcome them to the Lions.”

http://sportsbusinessinsider.com.au/news/brisbane-lions-confirm-switch-majestic-athletic-2017/

 

[The_Wookie]

The Adelaide Crows are pleased to announce their new official radio partners are Triple M and hit107.

The popular stations are part of the Southern Cross Austereo network and will hold Premier Partner status for the next three years.

As an official AFL broadcaster, Triple M already offers live coverage of all the Club’s premiership season matches.

Both stations will now have exclusive access to Crows players, coaches and officials, while other benefits include significant branding at Adelaide Oval.

Southern Cross Austereo reaches millions of Australians everyday though nationwide radio and digital offerings, as well as regional free-to-air TV networks.

Crows CEO Andrew Fagan said the association would bring benefits for listeners, especially Crows fans.

“Triple M is strong national brand known for its engaging content and emphasis on sport, particularly its top rating AFL broadcasts,” Fagan said.

“We also look forward to engaging with hit107 and its young and vibrant audience.

“We will work closely to ensure our respective organisations continue to grow and remain a prominent part of the South Australian landscape.”

http://www.afc.com.au/news/2017-01-23/austereo

 

[The_Wookie]

 

[Great8]

Essendon Football Club is pleased to announce INTERSPORT as the Bombers’ new Official Sports Footwear Provider for the next three years.

INTERSPORT is the largest sports retail brand across the globe, with more than 5,600 stores spread across 46 countries.

INTERSPORT has been trading in Australia since 2014, and currently has 60 stores located across the country.

Essendon CEO, Xavier Campbell, said the INTERSPORT partnership would deliver the Club’s players, coaches and staff with the best footwear available.

“We are extremely pleased INTERSPORT has joined our comeback story as the Club’s Official Sports Footwear Provider for the next three years,” Campbell said.

“Essendon and INTERSPORT have a shared ambition to be leaders in their respective fields across the Australian Sports landscape, and we are both working harder than ever to achieve this goal.”

CEO of INTERSPORT Australia, Kevin O'Hanlon, believes it’s an exciting time to be joining forces with the Bombers.

"I'm pleased to announce INTERSPORT has signed a three year commercial partnership agreement with the Essendon Football Club,” O’Hanlon said.

“The new partnership coincides with what promises to be a very successful period in the growth and development of both our brands."

 

[The_Wookie]

The Lions have signed XXXX

XXXX will become the Lions official beer and cider partner in a deal that includes pourage rights at the Gabba and Lions@Springwood social club.

XXXX will also be the Lions official shorts partner in the first two years of the deal.

“It’s great to partner with such an iconic Queensland company,” said Queensland-raised Lions forward Tom Bell.

“XXXX has been around for a long time and so have the Lions and Fitzroy.”

 

[The_Wookie]

 

[Demonoid]

The Lions have signed XXXX

XXXX will become the Lions official beer and cider partner in a deal that includes pourage rights at the Gabba and Lions@Springwood social club.

XXXX will also be the Lions official shorts partner in the first two years of the deal.

“It’s great to partner with such an iconic Queensland company,” said Queensland-raised Lions forward Tom Bell.

“XXXX has been around for a long time and so have the Lions and Fitzroy.”

Good get by the Lions. Personally I can't stand the stuff, almost as bad as Adelaide's west end draught.


On iPhone using BigFooty.com mobile app

 

[Great8]

Good get by the Lions. Personally I can't stand the stuff, almost as bad as Adelaide's west end draught.


On iPhone using BigFooty.com mobile app

Love their XXXX Gold. After cricket training and games they are great to knock a few back and still be able to drive home