Few things from the presidents report
- 175 Canadian players attended Nationals, a fantastic demonstration of the growth of the game amongst locals here in Canada.
- Dan Jackson (former Richmond Tigers Captain) was appointed High Performance Manager and worked primarily with member clubs in Ontario.
- Our relationship with the AFL has improved through regular engagement by Chris and myself. Our annual grant was increased by 25% this year, and they have been appreciative with the strides the current board has made this past year resulting in the AFL awarding us with a one-off grant for use in helping our national teams IC17 campaign.
- We started a relationship with Sherrin this year that enabled us to offer all member clubs and their players a discount off the retail price of Sherrins, a valuable savings of roughly $4,000.
- Our TV commercial was aired during nearly every AFL game played on TSN during the year, helping grow the exposure of the sport.
- There were 300 WatchAFL live passes sold into Canada, but only 20 utilised our discount code. We encourage every club to promote that opportunity to your players in 2017 to provide a discount to AFL Canada registrants, and help generate some revenue for AFL Canada (approx. $300 in revenue was earned in 2016, but could’ve been $2,000+ if everyone had utilised our discount code).
- At a participation level, several leagues experienced growth in 2016, particularly BC Footy, Calgary and Quebec. Edmonton & Ontario numbers were down in 2016 while Nova Scotia and Newfoundland were relatively flat.