AFL Clubs 2011 Annual Reports

[The_Wookie]

This now seems to be as complete as its going to be. Ive put it here because i can find it easier when it needs updating.

This now means all Melbourne clubs have submitted Annual Reports, as well as Port, Adelaide and Brisbane. West Coast havent submitted an annual report but IPL has and that information is in the papers. WA clubs will submit to the WAFC who put out one later, GWS/GC probably wont put one out this year, being wholly operrated and funded by the AFL, and Sydneys is available only to members.

The AFL annual report is not included here, and will not be available until March if past years are anything to go by.

Gross Revenue

• Collingwood - $75,232,702
• Essendon - $51,416,731
• West Coast - $50,200,000
• Hawthorn - $49,151,009
• Geelong - $48,438,196
• Brisbane - $42,297,354
• Carlton - $39,950,000
• Port Adelaide - $37,017,885
• Melbourne - $33,514,371
• Richmond - $33,403,202
• Western Bulldogs - $32,453,030
• Adelaide - $30,546,426
• St Kilda - $28,287,336
• North Melbourne - $26,017,066

Gaming Revenue and Hospitality

• Collingwood - $19,201,114 (inc. Social Club)
• Brisbane - $12,641,070 (inc. Social Club)
• Geelong - $10,083,082 (inc. food and beverage)
• Hawthorn - $10,057,704 (inc bar and bistro)
• Port Adelaide - $6,822,171 (inc.licenced venues)
• Carlton - $4,504,537 (gaming only)
• Western Bulldogs - $3,770,594 (hospitality only)
• Melbourne - $3,594,013 (inc. social club)
• Richmond - $3,410,144 (inc Social club)
• St Kilda - $656,918 (Social Club)
• Essendon - N/S
• Adelaide - N/S
• West Coast - N/S

Membership Revenue

• Collingwood - $16,419,687 (does NOT include gate reciepts)
• Geelong - $12,121,444 (inc. gate receipts)
• Hawthorn - $11,705,117 (inc. gate reciepts)
• Carlton - $11,617,793 (inc. gate reciepts)
• Adelaide - $10,591,091
• Essendon - $10,363,690 (inc. gate reciepts)
• Melbourne - $9,727,844 (inc. gate reciepts)
• St Kilda - $7,750,153 (does not inc gate reciepts)
• Brisbane - $6,918,708 (inc. gate reciepts)
• Western Bulldogs - $6,712,710 (inc. gate reciepts)
• North Melbourne - $5,745,872 (inc. gate reciepts)
• Port Adelaide - Not Specified
• Richmond - Not Specified
• West Coast - Not Specified

Sponsorship and Marketing Revenue

• Collingwood - $22,170,584
• Richmond - $17,252,886
• Port Adelaide - $16,238,492
• Essendon - $15,532,108
• Geelong - $15,517,692
• Hawthorn - $14,576,422
• Carlton - $12,378,037
• Brisbane - $11,033,963
• Adelaide - $10,647,497
• Western Bulldogs - $8,911,027
• North Melbourne - $8,782,975
• Melbourne - $8,133,129
• St KIlda - $6,938,019
• West Coast - Not Specified

Merchandise Revenue

• Hawthorn - $3,065,244
• Geelong - $2,583,088
• Essendon - $2,563,026
• Carlton - $1,910,251
• Western Bulldogs - $1,392,135
• North Melbourne - $1,036,064
• St Kilda - $980,156
• Adelaide - $846,018
• Melbourne - $806,732
• Port Adelaide - $696,759
• Collingwood - N/S
• Brisbane - N/S
• Richmond - N/S
• West Coast - N/S

Football Department Spend

• West Coast - $19,800,000
• Collingwood - $19,412,167
• Geelong - $18,821,742
• Essendon - $18,510,078
• Carlton - $17,831,197
• Melbourne - $16,309,582
• St Kilda - $16,974,040
• Brisbane - $16,061,596
• Port Adelaide - $15,682,596
• North Melbourne - $15,280,850
• Western Bulldogs - $14,694,994
• Richmond - $3,466,748 (all that is specifically named as football spend)
• Hawthorn - $2,316,797 (all that is specifically named football spend)
• Adelaide - Not specified.

Total Comprehensive Income for 2011 (profit/loss)

• Melbourne - $6,040,629
• Richmond - $2,752,801
• West Coast - $2,600,000
• Collingwood - $2,141,436
• Essendon - $2,059,379
• Geelong - $1,015,912
• Port Adelaide - $877,971
• Western Bulldogs - $877,175
• Carlton - $742,401
• Hawthorn - ($4,920)
• Adelaide - ($610,942)
• North Melbourne - ($1,110,807)
• St Kilda - ($1,271,149)
• Brisbane - ($1,855,926)

References:

• Adelaide - http://www.worldofwookie.com/afl/reports/adelaidefc2011.pdf
• Brisbane - http://www.lions.com.au/Portals/0/lions_docs/00000%20LIONS%20Annual%20Report%20ART.pdf
• Carlton - http://www.rippledirect.com.au/images/carltonfc/cfc_stat_accts_2011.pdf
• Collingwood - http://www.collingwoodfc.com.au/portals/0/magpies_docs/2011_CFC_annual_report.pdf
• Essendon - http://www.essendonfc.com.au/club/annualreport2011online.pdf
• Geelong - http://www.afl.com.au/Portals/0/cats_docs/2011_Financial_Statements.pdf
• Hawthorn - http://www.hawthornfc.com.au/Portals/0/hawks_docs/2011_Annual_Report.pdf
• North Melbourne - http://www.kangaroos.com.au/Portals/0/NMFC%20-%202011%20Financial%20Report.pdf
• Melbourne - http://app1.mailout.com/mailout3/user/z8wQ0K/files/1323837892_0682.pdf
• Port Adelaide - http://portadelaidefc.com.au/Portals/0/port_docs/2011AnnualReport.pdf[/URL]
• Richmond - http://www.richmondfc.com.au/portals/0/richmond_docs/2011financials.pdf[/URL]
• St Kilda - http://www.saints.com.au/Portals/0/images_saints/STKFC_annualreport_2011.pdf
• Western Bulldogs - http://www.westernbulldogs.com.au/Portals/0/bulldogs_docs/2011Financial%20Report_LR.pdf

List of Clubs that have supplied profit/loss statements but NOT annual reports and the relevant media references

• Sydney: $114,956 - http://www.sydneyswans.com.au/tabid/...?newsid=127049
• West Coast: http://au.news.yahoo.com/thewest/business/a/-/wa/12885626/eagles-cdo-foray-still-costing/
• Fremantle, Gold Coast and GWS Have supplied no relevant information
• SANFL Contributions - Port Adelaide $365,790, Adelaide - $449,195
• WAFL Contributions - West Coast $2,200,000

Other News and Media

February 19th, 2012 - "Clubs $40 million in debt" (Heraldsun)

 

[The_Wookie]

In light of the heraldsun article today on club debt Ive dug into the reports to list club assets and liabilities for anyone who may care lol.

Stupid table hasnt reproduced properly. Its here at http://footybusiness.wordpress.com/annual-reports-2/afl-club-assets-and-liabilities-2011/

 

[The_Wookie]

Total Assets

1. Hawthorn (44 million)
2. Geelong (38 million)
3. Bulldogs (37 million)
4. Essendon (28 million)
5. Richmond (24 million)
6. Carlton (24 million)

11. Melbourne (13 million)
12. Brisbane (13 million)
13. St Kilda (13 million)

Total Liabilities

1. Geelong (27 million)
2. Hawthorn (23 million)
3. Bulldogs (14 million)
4. Brisbane (13 million)
5. Collingwood (12 million)
6. Carlton (10 million)
7. North (10 million)

12. Essendon (6 million)
13. Adelaide (5 million)

Net Assets

1. Hawthorn (24 million)
2. Bulldogs (23 million)
3. Essendon (22 million)
4. Adelaide (18 million)
5. Richmond (16 million)
6. Carlton (13 million)
7. Geelong (11 million)
8. Collingwood (11 million)

11. North Melbourne (6 million)
12. St Kilda (6 million)
13. Brisbane -617,810

 

[IzzyIsGod]

Nice, interesting stuff.

Why is Collingwoods Non Current Assets out of whack with other clubs?

 

[The_Wookie]

Nice, interesting stuff.

Why is Collingwoods Non Current Assets out of whack with other clubs?

No idea. But ive just double checked it and it is

 

[Kwality]

Nice, interesting stuff.

Why is Collingwoods Non Current Assets out of whack with other clubs?

How is it out of whack?

A quick squizz at the Financials suggests the Pies have written off any goodwill associated with the gaming operations.

 

[Carlton_Blues]

If I was Andy D for a day i would.......
take a vacation to europe with my family paid for by the AFL. Hang on I am Mr Demetriou

If you briddled your passion, a lot more of your posts would remain in these threads. Personally I hope you come back and contribute more of your views, just curb your enthusiasm!

Back on topic, great to see some transperancy from clubs, but there could be a little more still. I see value in being able compare against the more successful, for example how much each club spends in their footy department.

 

[Kwality]

Commentary in the The Aus:
http://www.theaustralian.com.au/new...million-for-2011/story-e6frg7mf-1226277591746

WEST Coast continued to be a powerhouse off the field last year with a gross profit return of almost $5 million.
The Eagles and Victoria's benchmark club, Collingwood, are the competition's leaders in generating profits, and have been for most of the past decade.
Clubs will soon be presented with last year's financial results, with West Coast again setting the pace by grossing $4,978,879.

Australian football is set to flourish on and off the field in WA. The Dockers last year made an operating profit of $317,533.

The same cannot be expected in South Australia this year.
Port Adelaide will post a consolidated operating loss of $3.16m for last year, following its $3.69m loss in 2010. It is carrying a $4.5m debt and is being propped up by 2011 SANFL grants of $4.05m.
Adelaide lost $610,942 in 2011.

Brisbane ($1.86m), St Kilda ($1.5m) and North Melbourne ($581,352) were the other negative results.
The Western Bulldogs announced a profit of $121,762, but that figure is believed to have been inflated by fundraising money.
Carlton too, is understood to have achieved a flattering profit of $742,401, which is believed to include sports foundation grants.

Overall balance sheets of 16 clubs produced a profit of $8.5m in 2009, which increased to $10.3m in 2010.
However, that combined club figure could be as low as $5m for last year. AFL clubs paid $138.5m in total player payments last year. The average salary for a listed player was $237,388.

All is not rosey in club land.

 

[Papa G]

Can I ask a stupid question?

According to the figures supplied, if Port generate $11 million more than North, have $2 million less in debt, and have roughly the same amount in footy dept spend, how can Port be in such bad a financial position and North are percieved to be doing far better? I just don't get it?

 

[The_Wookie]

We'll give you those answers just as soon as we understand that ourselves

 

[Rob]

Can I ask a stupid question?

According to the figures supplied, if Port generate $11 million more than North, have $2 million less in debt, and have roughly the same amount in footy dept spend, how can Port be in such bad a financial position and North are percieved to be doing far better? I just don't get it?

I guess the real answer is that they aren't. North's current financial position is best described as a car crash. If you look at their financials, their current ratio is about 0.1. Anything under 1 is concerning, anything under 0.5 is borderline insolvent. Their only asset of note is buildings on land they don't own, meaning it's useful only in a football sense and has no value to a bank or other creditor. The only reason they're still afloat is the AFL guarantee next year's dividend against any debts. While total debt stays below that amount, then creditors aren't going to enforce payment. If it goes above it (notwithstanding further AFL guarantees), then the directors would have little choice to put the club into administration if a creditor doesn't do it first.

Port's financial position isn't much better, with a comparable level of debt (a little less). They have a $15m asset on their books listed as property, plant and equipment, but I don't know what that is and whether it is freehold interest in land or not. If so, then their position strengthens considerably. But at least that asset appears to be revenue generating.

But in respect to the differences in revenue, the biggest difference there is Port received revenue of nearly $7m from their licenced club (along with a similar amount in expenses), as well as including SANFL grants of $4m as revenue. There's your $11m right there.

 

[Kwality]

Ports figures are a good example of why the AFL should enforce minimum accounting standards on their clubs - they cant lean on the WAFC, SANFL etc, but its poor the AFL dont apply a bit of rigour to the Financials.

Grants being reported as revenue appoaches deliberate misrepresentation.

 

[Rob]

Ports figures are a good example of why the AFL should enforce minimum accounting standards on their clubs - they cant lean on the WAFC, SANFL etc, but its poor the AFL dont apply a bit of rigour to the Financials.

Grants being reported as revenue appoaches deliberate misrepresentation.

What the hell are you talking about? Grants are revenue, that is indisputable. In Port's case, they're clearly reported - it's not like they're trying to mislead anyone.

I don't know what accounting standards you're looking at.

 

[Kwality]

What the hell are you talking about? Grants are revenue, that is indisputable. In Port's case, they're clearly reported - it's not like they're trying to mislead anyone.

I don't know what accounting standards you're looking at.

Fair dinkum ...

 

[MaddAdam]

I'd like someone to explain just what the Dogs did with their debt reduction money in accounting terms.

 

[Rob]

I'd like someone to explain just what the Dogs did with their debt reduction money in accounting terms.

Included in operating revenue according to their financials (p17 if anyone cares to have a look).

Which is actually a little depressing if you're a Dogs fan, because not only is it included in an operating profit figure that barely broke even, debt actually went up in 2011. Any donations towards paying off debt in 2011 didn't actually pay off debt, it simply paid for 2011 expenses.

How much did they raise?

 

[Hornberger]

West Coast had a Net Profit of $2,816,625 after adding back Licencing Royaltys of $2,162,254 and loss on investments of $938,895 they had operating profit of $5,917,774.

Fremantle had a Net Profit of $317,533 after adding back Licencing Royaltys of $1,077,500 they had operating profit of $1,395,033.

West Coast had Gross Revenue of $50.2 million
Fremantle had Gross Revenue of $39.7 million

West Coast $25.9 million in cash and $4.7 million in finacial assets
Fremantle $8.6 million is cash.
Neither Club has any debt.

 

[The_Wookie]

West Coast had a Net Profit of $2,816,625 after adding back Licencing Royaltys of $2,162,254 and loss on investments of $938,895 they had operating profit of $5,917,774.

Fremantle had a Net Profit of $317,533 after adding back Licencing Royaltys of $1,077,499 they had operating profit of $1,395,032.

West Coast had Gross Revenue of $50.2 million
Fremantle had Gross Revenue of $39.7 million

West Coast $25.9 million in cash and $4.7 million in finacial assets
Fremantle $8.6 million is cash.
Neither Club has any debt.

Sauce?

 

[Hornberger]

Sauce?

http://www.theaustralian.com.au/new...million-for-2011/story-e6frg7mf-1226277591746

WAFC annual report

 

[The_Wookie]

cheers, i must have missed that

 

[shifty mp]

cheers, i must have missed that

No Wookie, you missed nothing, Hornburglar blew it, too much sauce, e.g

Fremantle had a Net Profit of $317,533 after adding back Licencing Royaltys of $1,077,499 they had operating profit of $1,395,032.

Is that 2010 or 2011 - a footy journo as 'sauce' is that, yet even the boy from Brentwood got it right, but Hornburglar got a big zero in comprehension. Said Mr Denham:

The Dockers last year made an operating profit of $317,533.




You got a link Horny?

 

[The_Wookie]

Its taken from the WAFC 2011 Annual Report released about a week and a half ago. I did miss it

 

[Kwality]

Strange the AFL released a press release on the 2011 year but is yet to post the Annual Report on its site. The hacks duly ran it.
Is this managing the news or will there be something more interesting to read when it finally sees the light of day?

 

[The_Wookie]

it always does this. AFL annual report isnt due on its sight for a few weeks yet. Standard practice to release the highlights before its available for download. The only people who want more info are people like you and I hunting the details.

 

[The_Wookie]

This nugget in a Demetriou interview with a Sydney RL journo:

Buzz: How long until GWS makes a profit?

Andrew: Our funding model finishes in six years. By that stage we expect them to be breaking even or making a profit. The Suns exceeded our expectation and made a profit last year.

Also lol @ this bit

Buzz: What about a guy like Clive Palmer? If he offered to invest $50 million in the Suns, it would save the AFL from throwing in $100 million.

Andrew: Not interested at all.

http://www.dailytelegraph.com.au/sp...layers-demetriou/story-e6frexnr-1226291160830