Pakenhamsaint
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The actual AFL logo will be changing:
https://www.heraldsun.com.au/sport/...s/news-story/3db9fd4617b3631bbae62f4e4c30c21b
News AFL Logo to be redesigned
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https://www.heraldsun.com.au/sport/...s/news-story/3db9fd4617b3631bbae62f4e4c30c21b
Tandy
Norm Smith Medallist
Waaaaaaaaat
Awesome
The Score: AFL to invest six-figure sum as search for new logo begins
JUNE 05, 2019
Get ready for a new look. Picture: AAP Images
One of the last bastions of tradition at the AFL is set for a makeover.
The league’s logo which has been around since the turn of the century is undergoing a facelift.
A team of designers have been engaged by the AFL to come up with ideas on how to modernise the logo.
And as we know with these sorts of consulting arrangements they don’t come cheap with industry sources suggesting it would cost a tidy six-figure sum.
The theory behind the move is that given how much the business has grown over the past two decades, the logo should also move with the times.
It’s believed one of the main options being considered is to have the ability to add flexibility to the logo so the colours can be changed according to the circumstances.
For example with the league now having competitions such as AFLW and AFLX, a logo could be designed to represent these modern additions.
Changing logos can be dangerous territory with several clubs over the journey dipping their toes into the modern age and getting torched.
The NRL introduced a new logo for this season after a two-year extensive research and consultation process which included engaging key stakeholders, fans, clubs and the media.
- Oct 27, 2016
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The Score: AFL to invest six-figure sum as search for new logo begins
JUNE 05, 2019
Get ready for a new look. Picture: AAP Images
One of the last bastions of tradition at the AFL is set for a makeover.
The league’s logo which has been around since the turn of the century is undergoing a facelift.
A team of designers have been engaged by the AFL to come up with ideas on how to modernise the logo.
And as we know with these sorts of consulting arrangements they don’t come cheap with industry sources suggesting it would cost a tidy six-figure sum.
The theory behind the move is that given how much the business has grown over the past two decades, the logo should also move with the times.
It’s believed one of the main options being considered is to have the ability to add flexibility to the logo so the colours can be changed according to the circumstances.
For example with the league now having competitions such as AFLW and AFLX, a logo could be designed to represent these modern additions.
Get ready for a new look. Picture: AAP Images
Changing logos can be dangerous territory with several clubs over the journey dipping their toes into the modern age and getting torched.
The NRL introduced a new logo for this season after a two-year extensive research and consultation process which included engaging key stakeholders, fans, clubs and the media.
- Oct 27, 2016
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If it aint broke don't fix it if im gonna be honest. A minor change such as font change would be nice but it's one of the most unique and iconic logos in the sports world, sets us apart from all the shields and overly minimalist logos out there.
Sparkle
Simpson for Strawberry
Great news, while I like the current logo and it's very sentimental for me given I've grown up with it, it's due for an update. I'm hoping that the colours will be changed to suit each teams jumper, the same way they are on NRL jerseys
Even if the update is as simple as a minor change to the shape of the logo and a font change so it fits within the circle and can be used as an outline (or as a clearer outline that it is now), it would be great
Even if the update is as simple as a minor change to the shape of the logo and a font change so it fits within the circle and can be used as an outline (or as a clearer outline that it is now), it would be great
- Feb 5, 2018
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Desperately needed! The current one is so outdated. Something minimalist incoming to keep up with the trends I would suggest.
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Be careful what you wish for re: current NRL logo
Klim
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What's wrong with it?
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Overly minimalistic, downgrade to what they had previously.
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Klim
Brownlow Medallist
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I figure that's what they'd be aiming for now that sponsor sizes are getting bigger.
Tandy
Norm Smith Medallist
The chevrons in the NRL logo could continue to on to the outside by rights. But I like it. AFL shouldn't go that minimilistic but I'm excited to see what might be on the table
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Minimalism has been popular for a fair few years now. If you chase current trends you end up becoming outdated pretty quickly.
The current logo is actually doing a fine job.
People forget that it had initially had a silver gradient style oval rather than white, and darker red depth lines on the inner oval, but this was only used online and in some print formats but not on the guernseys or playing fields.
After a couple of years the more complicated version of the logo was turfed.
I generally despise all things AFL HQ but the current logo does the job well, looks brilliant on guernseys and that’s my main consideration. Can’t shake the feeling that they will balls this up and we we will end up with something that doesn’t fit.
And lol at having something that can incorporate AFLX. Just * that s**t off now.
And lol at having something that can incorporate AFLX. Just * that s**t off now.
Having coloured logos for each team like the A-League would be cool but really don't see the need to change it. All the problems in the game at the moment and we want to spend 6 figures on changing a logo.
Pathetic
Pathetic
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Minimalism has a more timeless quality IMO. The current logo LOOKS like something from the late 90's/early 2000's (which it is), which was an era of soul patches, frosted tips, baggy pants and other embarrassingly dated trends.
TheLoungeLizard
The world's most handsome man
Not sure about this
- Sep 4, 2013
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Why on earth do they need 6 figures to sort this out
Fizzler
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It’ll probably be something where they can make a standardised branding for the season, finals, Grand Final, etc. and then they can make an AFLX logo as well.
Spanna_
The secret ingredient is crime
A welcome change. Excited to see what they come up with.
Mero
Norm Smith Medallist
Ballsing it up is about as likely as the sun coming up in the morning, in the East.
demon_spud
Senior List
Anyone know the link to the logo patent site?
I remember when the doggies rebranded theirs it was already patented a year before release.
And it was shared here.
This could already be done.
Ed note: will search later when on a pc later as I know this forum has a search function...
I remember when the doggies rebranded theirs it was already patented a year before release.
And it was shared here.
This could already be done.
Ed note: will search later when on a pc later as I know this forum has a search function...
It could be all this work for just bolder colours or little change like updating the font?
I love the current logo and would hate for it to change.
I love the current logo and would hate for it to change.
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