News AFL Logo to be redesigned
- Thread starter Pakenhamsaint
- Start date
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- Apr 30, 2015
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Really? I would've thought most posters on here could whip something up within a day or two. What would all that cash actually be spent on?
Freight Train
Once hit the sign at the Mercantile Mutual Cup
- Moderator
- #28
Pretty huge task - this is the brand for the country’s biggest sports league. $100k won’t just be for a logo, it will be a full marketing and branding package built by professionals.
Sparkle
Simpson for Strawberry
As well as replacing signage (like the big sign at AFL house), coffee mugs, envelopes, letterheards, other logos (GF, Finals Series, The AFL Store).
What people tend to forget is that the 600k is inclusive of replacing the old logo everywhere we see it, not just designing the new logo. A similar discussion was raised when ASIC minimally changed their logo but the cost was high
- Banned
- #30
will it be ready for the 2020 season ?
The current logo is just fine. Sure it's not very minimal but its looks reasonably modern and is clearly recognisable. If it's nearly 20 years old and doesn't look horrifically out of date, chances are you've got a good logo for the long haul. Why risk it?
- May 23, 2016
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Being in my late 30's, I've grown up with the VFL logo and both iterations of the AFL logo. I definitely think it's due for an update, but I think they need to be careful not to go too far and have it be overly "designed".
It should also keep a consistent branding across the different arms of the competition, from AFLW down to the relevant state and regional comps.
It should also keep a consistent branding across the different arms of the competition, from AFLW down to the relevant state and regional comps.
Really interesting that this has come up now. Probably 12 months ago, I started on a pretty big portfolio around the future of AFL. Its still nowhere near finished, because I’ve had moments where I’ve struggled for inspiration, hated what I’d done and started again or just plain had periods where I had no time to work on it.
Two pillars of this project have come out since as legitimate prospects IRL - a national reserves competition and a new league logo.
The logo is complete and I’m actually pretty happy with it. It revolves around evolution rather than revolution. The current logo is pretty recognisable, but I think its fair to say it does look very early-2000s. My version was designed to be sleeker, modular and have the ability to adapt to different colour schemes, all things that I would suggest the real new logo would likely do.
Not sure now whether to post it here yet or wait for the portfolio to be finished. Maybe I’ll have some inspiration to get back into the project now.
I will say though, if some of the other elements of the portfolio come true it would be a massive story...
Two pillars of this project have come out since as legitimate prospects IRL - a national reserves competition and a new league logo.
The logo is complete and I’m actually pretty happy with it. It revolves around evolution rather than revolution. The current logo is pretty recognisable, but I think its fair to say it does look very early-2000s. My version was designed to be sleeker, modular and have the ability to adapt to different colour schemes, all things that I would suggest the real new logo would likely do.
Not sure now whether to post it here yet or wait for the portfolio to be finished. Maybe I’ll have some inspiration to get back into the project now.
I will say though, if some of the other elements of the portfolio come true it would be a massive story...
Riviat
Brownlow Medallist
When looking at changing the AFL logo we should look at the changes in International Competitions Logos and see how much they change.
Here is a comparison of the AFL logo with that of the NFL, the NBA and Major League Baseball.
No big changes, removing the stripes from the NFL and the words from the MBL. Could be some changes to include an AFLW and a AFLX logos, but the change in the logo last time did want it was meant to do.
Here is a comparison of the AFL logo with that of the NFL, the NBA and Major League Baseball.
No big changes, removing the stripes from the NFL and the words from the MBL. Could be some changes to include an AFLW and a AFLX logos, but the change in the logo last time did want it was meant to do.
- Jun 18, 2016
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The current logo is excellent and has achieved its primary purpose of being nationally recognisable. It'll be interesting to hear the 'why' behind this change.
I bet intial reaction will be WTF no why change it etc and after a few months of the new logo, we will all look at the old logo and realise how out of date it is. Same thing happened in F1.. 30 year old logo, when it changed there was uproar but now the old one looks very outdated
- Apr 30, 2015
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I don't think the current logo looks dated in the slightest. If you want to know what a dated logo looks like, check out NASA's. Deadset belongs back in the 60s.
- Oct 30, 2014
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Australia must be emphasised. Maybe just “Australian Football”. I hate it when those in the rugby states call our sport AFL! That’s the league sure. But our sport is AUSTRALIAN FOOTBALL! Maybe no letters in the logo but just a footy on a map? Now that minimalist.
fancyscum
Radical Crommunist
The nasa logo is pretty popular and the wordmark is timeless. I look at this and just see a beautiful piece of design, not as keen on the blue circle logo but the NASA branding from back in the day is pretty good stuff. If the guys doing the AFL rebrand could get it working was well as that then I don't think we could have too many complaints.
Freight Train
Once hit the sign at the Mercantile Mutual Cup
- Moderator
- #41
beautiful stuff on that link.
- Moderator
- #42
It will be much more than $100k too. Six figure means anything up to just under a mil.
The scope of this project... $100k would be getting off very lightly.
Freight Train
Once hit the sign at the Mercantile Mutual Cup
- Moderator
- #43
Sorry my misread - still though, I think it’s a fair price tag to rebrand one of the biggest brands in the country.
People saying it’s too much money are either underestimating how much work goes into this, or just disrespecting the design profession altogether.
- Apr 30, 2015
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I definitely fall into the former. I just assumed they were being paid to make a new logo. Didn't realise there was anymore involved than that.
Just in general if they’d stop slapping their name on everything it might help. “AFL Victoria”
“AFL South East”
Is there a “FIFA Australia” somewhere too?
Unforunately its the AFL themselves pushing the AFL brand onto the sport itself. I can’t see them moving away from that any time soon.
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Shiny Penny
- Aug 10, 2015
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What about an A with where the horizontal stick goes in the letter joining the sides is
Replaced by a football.
So it’s A with a football joining the sides.
Simple and obvious.
Replaced by a football.
So it’s A with a football joining the sides.
Simple and obvious.
Sparkle
Simpson for Strawberry
Speaking of AFL Victoria, pretty much all local teams have this logo on their jumper (seniors and juniors):
No doubt they'll need to be updated with the new logo, or redesigned all together
No doubt they'll need to be updated with the new logo, or redesigned all together
DiamondGuy
Le goûter qui »BANG«
- Sep 25, 2013
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This is overdue. I think the new NRL logo is awesome, I almost bought a jersey despite having no interest.
Looks like a polarising issue but from the sounds of the article I think those of you who are against now will be for it a year after it starts being used.
Looks like a polarising issue but from the sounds of the article I think those of you who are against now will be for it a year after it starts being used.
Sparkle
Simpson for Strawberry
Is there a possibility that the Toyota logo could become a part of the official logo in a similar way the NRL logo features Telstra quite prominently?
If we did end up with something similar it would cause some sticky issues for multiple teams who have different car manufacturers on their jumper
If we did end up with something similar it would cause some sticky issues for multiple teams who have different car manufacturers on their jumper
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