Discussion AFL logos which one do you prefer

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timokane

All Australian
Oct 2, 2018
810
620
AFL Club
Collingwood
I have always preferred the one they first used was real had a story behind it too.
The one these days looks fake and plastic and is boring.

The one they started having in 1990 was the best. Should not have changed it.
 

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dino_67

Debutant
Jul 25, 2021
62
48
AFL Club
Richmond
I have always preferred the one they first used was real had a story behind it too.
The one these days looks fake and plastic and is boring.

The one they started having in 1990 was the best. Should not have changed it.
I honestly like the new VFL logo. I think clubs should use state iterations of the new vfl logo, i.e. with a yellow and black swan for the WA clubs, etc.
 

Swooping_Magpie

76,000 members, just as many teeth.
May 16, 2021
119
164
Near The Servo
AFL Club
Collingwood
Other Teams
Liverpool, Storm, Victory
For me it has to be our 2004-2016 logo
Collingwood-Logo-2004.png

It's just perfect. Another example of us transforming an anniversary logo into our full-time logo as this was our centenary logo in 1992 with "100 years" where the EST 1892 is
 

Nickimus Rex

Club Legend
Mar 30, 2014
1,315
2,100
AFL Club
Brisbane Lions
Other Teams
Dolphins, Seattle Kraken
Oddly enough none of the Lions ones have been great bar maybe the initial post-merge. We should just move to a Gold lion on a split blue/maroon field or a plane maroon. Even just an updated gold lion with a maroon border like the Detroit one would be fine. No wordmark required.
 

timokane

All Australian
Oct 2, 2018
810
620
AFL Club
Collingwood
Agree swooping magpie we should still have this as our logo dont like the one we use nowadays it just is so boring and plane.

But we did swap the flags though was even better when the magpie feather was covering up the union jack and the black and white flag on the onther side.
 

JayJ20

Brownlow Medallist
Aug 28, 2016
15,314
22,079
AFL Club
Essendon
I like simple and classy logos. West Coast, Essendon's new one, Port Adelaide, Melbourne, the old Carlton, the old Sydney and the old Collingwood logos.
The only cartoon-type logo that I don't mind is Richmond's (and maybe Hawthorn).
 

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bomberlegend2007

Premiership Player
Apr 3, 2007
3,733
2,561
Victoria
AFL Club
Essendon
To be fair, the new logo is not great. Good for a letterhead maybe, but they could have modernised something along the Port route with their anniversary logo. This one i don't forsee them using as a primary logo at all.
The overwhelming majority that I have seen, like the logo change. But it’s good being different I guess.
 

Kings of Lygon

Team Captain
Aug 31, 2021
408
1,045
AFL Club
Carlton
the Heritage one?
Yeah. I love history/tradition, but what is that thing? The colours/gradients are all off and it's massive. It's just weird, could have been far better done and still incorporated an old school and original feel.

Bit of an L this comment.
It could be the biggest POS of all time and I'd still expect this comment from some Bombers fans.
 

bomberlegend2007

Premiership Player
Apr 3, 2007
3,733
2,561
Victoria
AFL Club
Essendon
Yeah. I love history/tradition, but what is that thing? The colours/gradients are all off and it's massive. It's just weird, could have been far better done and still incorporated an old school and original feel.



It could be the biggest POS of all time and I'd still expect this comment from some Bombers fans.
If it was sh*t, I would say it’s sh*t. However, when the overwhelming majority of both Essendon and Non Essendon fans are stating its quality, it calls into question the validity of the comment. It’s almost like because it’s Essendon, its not good.
Just like I said, everyone is different.
 

Nickimus Rex

Club Legend
Mar 30, 2014
1,315
2,100
AFL Club
Brisbane Lions
Other Teams
Dolphins, Seattle Kraken
If it was sh*t, I would say it’s sh*t. However, when the overwhelming majority of both Essendon and Non Essendon fans are stating its quality, it calls into question the validity of the comment. It’s almost like because it’s Essendon, its not good.
Just like I said, everyone is different.
The AFL reddit is very mixed. Most seem to be pointing out that it is very busy (which it is), some point out that the monogram is muddled (also true, adding bordering between letters could solve this), but it has potential with some tweaks.
 

Kings of Lygon

Team Captain
Aug 31, 2021
408
1,045
AFL Club
Carlton
If it was sh*t, I would say it’s sh*t. However, when the overwhelming majority of both Essendon and Non Essendon fans are stating its quality, it calls into question the validity of the comment. It’s almost like because it’s Essendon, its not good.
Just like I said, everyone is different.
Where are the so called overwhelming majority saying it's good? I must have missed a hell of a lot of those posts between here and other social media. Shitloads of people are canning it.

It's almost as if because it's your club, it has to be good. It looks like it was done on MS Paint to me, it's fine that you disagree :thumbsu:
 

timokane

All Australian
Oct 2, 2018
810
620
AFL Club
Collingwood
i think the AFL should have a new logo next year 2022. In the off season time to think up a new logo. Methinks this is over due and needs a new one one that looks real at least.

I liked the old VFL logo so an AFL one based on the VFL one would be great.
 

magpienato

The Swooping Magpie
Oct 27, 2016
5,156
7,681
AFL Club
Collingwood
Other Teams
Packers, Raptors, Renegades
i think the AFL should have a new logo next year 2022. In the off season time to think up a new logo. Methinks this is over due and needs a new one one that looks real at least.

I liked the old VFL logo so an AFL one based on the VFL one would be great.
It's probably about due time for a new one. The current one could just use a bit of modernising, but it's more or less perfect in my opinion. And while I love the old AFL and VFL logos, the current one is just very unique on the world stage so it's better for the AFL brand and the sport in general I feel.

Here's a concept I made up a year and a bit ago.

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