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Because a standard testing regime is part of their profession and there is a global policy for professional sport.
Entertainers, Journos and politicians don't have that same microscope because there isn't the ASADA / WADA scrutiny. The media love it when they can find a Grant Denyer, Andrew O'Keefe style story but they're only subject to an internal company policy to deal with.
Your idealism is fair but the world isn't fair so professional sports people need to deal with that.
Illicit drug testing is voluntary by players and completely separate from the WADA code.