AFL says yes to extra sponsorship spot on guernseys

[Kwality]

It's not actually an additional sponsor ad when you think about it. Essentially Dare Iced Coffee has moved into guernsey manufacturing.

Are you suggesting the OP is full of it .... cant see the wood for the trees, anything for a whinge?

 

[KermitJagger]

Starting to remind me of the NBL jerseys.

 

[Taylor]

All we are waiting for now is the AFL to come out with rules that allow only some clubs to do this.

Let them, if your club can afford to not turn their strip into a billboard then it will serve as a status symbol.

 

[Hoops]

Like South Melbourne changed their name when they went to Sydney?

If Hawthorn did move (heaven forbid), then yeah, I'd imagine the name would be changed.

Anyways, the jumpers are already covered with advertising logos, so I don't see why there should be such a fuss over what the Saints are doing (or any other club for that matter). All they've done is cover one logo with another one.

No, it's not about moving. Tasmania is Hawthorns primary sponsor, just easily could of said the Ford Cats but that wouldn't have the same emotional attachment to you.

 

[SUNS]

Gold Coast have the same thing. Wait until you see it. *cringe*

 

[Shane Heard]

Its going to end up a hot mess like the SANFL club jumpers...

View attachment 791796

Wow..that looks ridiculous..what a mess

 

[Farang83150]

Why isn't this thread about richmond?

 

[Aussie_boy]

Gold Coast have the same thing. Wait until you see it. *cringe*

I did notice the guernseys they gave the draftees looked a little empty.

 

[owen87]

Not a fan, think NRL / NBL looks horrible with all the sponsors. Better to have 2 - 3 major sponsors and not look like a suburban football team raffling off any space they can to raise funds to keep going.

I'm somewhat surprised no jumper manufacturer has bothered going to the AFL to do a league-wide jumper sponsorship since compared to other leagues overseas, it would come fairly cheap.

 

[Brasher]

Not a fan, think NRL / NBL looks horrible with all the sponsors. Better to have 2 - 3 major sponsors and not look like a suburban football team raffling off any space they can to raise funds to keep going.

I'm somewhat surprised no jumper manufacturer has bothered going to the AFL to do a league-wide jumper sponsorship since compared to other leagues overseas, it would come fairly cheap.

I think there have been half hearted attempts at this before but clubs can do a better deal directly (since the flow on to supporter merchandise is massive and some clubs are obviously more attractive to sponsor than others).

 

[dont bowl there]

So literally no extra advertising going on jumpers. Cool thread.

 

[Lucky Star]

The most awesome change was when they put the little AFL logos on the jumper numbers.

Seeing those has become worth the price of admission alone.

 

[Bomberboyokay]

I did a bit of googling on this and Holy s**t I could not believe how much the big football clubs in Europe get for Guernsey advertising..... I had to triple check it but yes that is what Manchester United get for a single year from their Guernsey sponsors.

View attachment 792049

By the numbers: This season, Manchester United will receive $91.9 million from Adidas (kit supplier), $80 million from Chevrolet (main sponsor) and $27.5 million from Kohler (sleeve sponsor). Total: $199.4 million.

• Nike is paying $1 billion over eight years to be the official apparel provider for all 30 NBA teams, while Adidas is paying $919 million over 10 years to be the official supplier for Manchester United, alone.

https://www.axios.com/premier-leagu...rts-e853a860-9708-4eb5-961d-00f8c041bd6a.html

25 million Australians. 740 million Europeans.

 

[Mofra]

I feel sorry for Nick Riewoldt. Couldn't get a decent coffee in Seaford, now his former club will be swimming in the stuff.

Looks a bit crap but certainly not outrage-inducing.

 

[Micksy]

So what does ISC gain from this?

Besides no longer being associated with St Kilda?

 

[beema limapep]

Next thing you know players will be changing their names to popular pet food brands...

And clubs will be trying to have vfa flags recognised as afl premierships

 

[Bunk Moreland]

Surely would cost them money from the kit manufacturer anyway?

 

[Ok Boomer]

I wouldn't be thrilled if I were a Saints fan but then again it is more money for the club potentially.

 

[FreoRicci]

Unfortunately all the major sports codes are becoming covered in advertising.
NBA with their minimal placements on the upper left chest. MLB just introduced manufacturers’ logo in the front of jerseys for the 2020 season. NBA just reintroduced that last season as well.
EPL allow sponsorships on the left sleeve.
Like AFL, it’s going to slowly filter in.
This is West Perth, in the WAFL:

 

[FISTO]

And clubs will be trying to have vfa flags recognised as afl premierships

And some clubs will support bikies and pedos

 

[juss]

I detest logos on club playing apparel. Ironically the one thing American sports do right is the gameday apparel is (largely) sponsorship free and is just the team uniforms.

 

[Topkent]

25 million Australians. 740 million Europeans.

Few hundred million South Americans and then a couple billion Asians thrown in there aswell

 

[jwikked]

I wouldn't be thrilled if I were a Saints fan but then again it is more money for the club potentially.

I'm more annoyed by the horrid Deliveroo logo that takes up too much space. If the Dare logo wasn't there, ISC would be. Wish it was higher though.

 

[Rusty Brookes]

No, it's not about moving. Tasmania is Hawthorns primary sponsor, just easily could of said the Ford Cats but that wouldn't have the same emotional attachment to you.

Fair enough but St Kilda aren't proposing to change their name to the Dare Saints. They're simply replacing one logo with another.

It seems slightly hypocritical to me that people want clubs "to stand on their own two feet" and when they do something to generate income, they're lambasted for doing so.

 

[The Cryptkeeper]

More money coming into the sport is bad?

Based on the way that the AFL currently spends it, yes.