- Sep 22, 2011
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The AFL would significantly increase the amount of money it takes from wagering on the sport under a proposal that it has put to the country’s big bookmakers.
The AFL makes up to $40 million in product fees from bookmakers every year, a figure that is eclipsed by other sports such as NRL, which receives more than $50 million
The product fees are based on a percentage of a bookmaker’s turnover or total revenue, whichever of the two figures is higher.
The AFL has proposed increasing the amount it received from 0.9 per cent of turnover to 1.5 per cent. The proceeds would rise to 2.5 per cent for finals and multi-bets.
The AFL has also asked for an increase if the proceeds are calculated using total turnover – from 15 per cent to 17 per cent for regular matches and 18.5 per cent for finals and multi-bets.
One wagering operator estimates the new deal, if successful, would result in a payment increase to the AFL of more than 25 per cent per annum.
www.afr.com
Just to outline how this works, the AFL wants an even bigger slice of any revenue the bookies make.
So it’s a bigger cost to the bookies, which that pass on to punters.
They do this in the form of lower dividends.
Whereas last year you might have backed Collingwood at $1.40, this year you’d only get $1.35.
It ensures punters lose more overall, and lose their money quicker.
So don’t ever listen to a word the AFL or clubs say about gambling. It’s clear that they are all about taking more and more from punters.
Typical modern business - say one thing, do the complete opposite.
The AFL makes up to $40 million in product fees from bookmakers every year, a figure that is eclipsed by other sports such as NRL, which receives more than $50 million
The product fees are based on a percentage of a bookmaker’s turnover or total revenue, whichever of the two figures is higher.
The AFL has proposed increasing the amount it received from 0.9 per cent of turnover to 1.5 per cent. The proceeds would rise to 2.5 per cent for finals and multi-bets.
The AFL has also asked for an increase if the proceeds are calculated using total turnover – from 15 per cent to 17 per cent for regular matches and 18.5 per cent for finals and multi-bets.
One wagering operator estimates the new deal, if successful, would result in a payment increase to the AFL of more than 25 per cent per annum.
AFL 2025: AFL wants bigger slice of money from footy punters
The sport’s administrators make up to $40 million from wagering deals every year. It is hoping to significantly increase that by negotiating a new agreement.
Just to outline how this works, the AFL wants an even bigger slice of any revenue the bookies make.
So it’s a bigger cost to the bookies, which that pass on to punters.
They do this in the form of lower dividends.
Whereas last year you might have backed Collingwood at $1.40, this year you’d only get $1.35.
It ensures punters lose more overall, and lose their money quicker.
So don’t ever listen to a word the AFL or clubs say about gambling. It’s clear that they are all about taking more and more from punters.
Typical modern business - say one thing, do the complete opposite.
