AFL sponsorship ladder

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Thread starter #1
Having a look at the sponsorship dollars for clubs, I'm shocked that Port Adelaide is on top & how low West Coast, Richmond & Fremantle are?



Team and top-tier sponsors Sponsorship $m Total revenue $m
Port Adelaide
Renault,Energy Australia 22.467 48.219
Collingwood
Emirates,La Trobe Financial, CGU, Holden 19.326 76.819
Essendon
Kia, Fujitsu, True Value Solar 17.69 61.258
Sydney
QBE, Citibank, Volkswagen 17.089 46.389
Geelong
Ford 16.251 51.356
Hawthorn
Tasmania, iiNet, Bupa 15.093 67.663
Carlton
Hyundai, Mars 13.602 56.641
Brisbane
(Fitzroy FC Ltd)

Vero, National Storage 11.207 46.538
Adelaide
Toyota 11.107 39.366
North Melbourne
Mazda 7.856 34.39
GWS
Virgin Australia, SpotJobs.com 7.808 32.448
Western Bulldogs
(Footscray FC Ltd)

Mission Foods 7.519 37.538
West Coast
(Indian Pacific Ltd)

SGIO, Bankwest 7.498 57.616
Melbourne
AHG 6.97 42.093
Gold Coast (GCFC Ltd)
HostPlus, Fiat 6.62 33.798
St Kilda
Dare Iced Coffee, Ledified 5.56 30.235
Richmond
Jeep, Bingle, ME Bank 4.7 44.408
Fremantle
Woodside, Programmed 4.523 49.161

Source: sponsorshipnews.com.au and AFL club reports
http://www.theage.com.au/victoria/a...s-enjoy-life-in-the-fast-lane-20150619-ghsmgd
 

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SBD Gonzalez

Norm Smith Medallist
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Kidding, right?
#3
I'm curious.

I understood that, sponsor dollar for sponsor dollar, the Swans jersey had been the most valuable in all Australian sport for some years. More valuable even than the Wallaby's jersey.

If that is still the case, what do Port, Collingwood and Essendon's sponsors (who according to this table pay more than the Swans sponsors do) get in return, if not for a logo on a jersey?
 

blue harvest

Norm Smith Medallist
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#5
I'm curious.

I understood that, sponsor dollar for sponsor dollar, the Swans jersey had been the most valuable in all Australian sport for some years. More valuable even than the Wallaby's jersey.

If that is still the case, what do Port, Collingwood and Essendon's sponsors (who according to this table pay more than the Swans sponsors do) get in return, if not for a logo on a jersey?
That table isn't comparing apples with apples. Clubs account for things differently and in greatly differing levels of detail.
 

bombersfan4000

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#7
Having a look at the sponsorship dollars for clubs, I'm shocked that Port Adelaide is on top & how low West Coast, Richmond & Fremantle are?



Team and top-tier sponsors Sponsorship $m Total revenue $m
Port Adelaide
Renault,Energy Australia 22.467 48.219
Collingwood
Emirates,La Trobe Financial, CGU, Holden 19.326 76.819
Essendon
Kia, Fujitsu, True Value Solar 17.69 61.258
Sydney
QBE, Citibank, Volkswagen 17.089 46.389
Geelong
Ford 16.251 51.356
Hawthorn
Tasmania, iiNet, Bupa 15.093 67.663
Carlton
Hyundai, Mars 13.602 56.641
Brisbane
(Fitzroy FC Ltd)

Vero, National Storage 11.207 46.538
Adelaide
Toyota 11.107 39.366
North Melbourne
Mazda 7.856 34.39
GWS
Virgin Australia, SpotJobs.com 7.808 32.448
Western Bulldogs
(Footscray FC Ltd)

Mission Foods 7.519 37.538
West Coast
(Indian Pacific Ltd)

SGIO, Bankwest 7.498 57.616
Melbourne
AHG 6.97 42.093
Gold Coast (GCFC Ltd)
HostPlus, Fiat 6.62 33.798
St Kilda
Dare Iced Coffee, Ledified 5.56 30.235
Richmond
Jeep, Bingle, ME Bank 4.7 44.408
Fremantle
Woodside, Programmed 4.523 49.161

Source: sponsorshipnews.com.au and AFL club reports
http://www.theage.com.au/victoria/a...s-enjoy-life-in-the-fast-lane-20150619-ghsmgd
  • Collingwood - $19,326,637, down from $19,650,141
  • Essendon - $17,690,850, up from $16,837,899
  • Sydney - $17,089,855, up from $14,645,407
  • Geelong - $16,251,281, down from $17,039,348
  • Hawthorn -$15,093,510, down from $15,226,374
  • Carlton - $13,602,675, up from 12,217,695
  • Brisbane - $11,207,630, down from $11,225,023
  • North - $7,856,770, up from $7,431,89
  • GWS - $7,808,396, down from $9,195,289
  • Bulldogs - $7,519,934, up from $7,183,310
  • West Coast - $7,498,870, down from $7,656,558
  • Melbourne - $6,970,924, up from $6,368,135
  • Gold Coast - $6,620,920, up from $5,839,834
  • St Kilda - $5,560,928, down from $7,081,080
  • Richmond - $4,700,000 (net)
  • Fremantle - $4,523,207, up from $4,354,881
are the listings from the 2015 annual reports
the Figure of 22 million from port is BS unless it includes the C7 Sunrise sponsorsors as well

the numbers from Fremantle and Richmond would have to be incorrect aswell
 

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