It's in its infancy. In more established women's sports like tennis, golf (disclaimer: I hate golf), and soccer the standard is very high and the country has no problem rallying around athletes like Ash Barty and Sam Kerr as Aussie sporting heroes. Cricket is getting there and it's even happening in sports like darts seeing the crowd at the Ally Pally go mad over Fallon Sherrock at the recent World Championships. I personally much prefer watching the Matildas play than the Socceroos, something I would never have thought possible 5 years ago.
It's going to improve and we are sitting on the sidelines despite it being the perfect vehicle for the "challenger brand" that we're supposedly meant to be.
I understand that when a new professional sport it takes time to develop a pool of players who meet the standard.
But AFLW is so poor that the sport isn’t even “intact”. Even at the fundamental level of “kick the ball to that player, and that player marks it” is not being met, and showing no signs of improvement. Soccer in its infancy was a bit shaky, but still soccer. And you are right, the matildas are great.
But AFLW is like a depressing parody of AFL. That coupled with how much people are being urged to pretend to like it makes me think it’s doomed.
It’s like being forced to eat feces at gunpoint and then say how inspiring it is. It sucks. And anyone who says it doesn’t suck is lying.