Senor M
SFAEW World Heavyweight Champion
A: Because the TV show hasn't started yet and like any business need to start promoting an already scheduled event to begin selling tickets.
Are you suggesting AEW's focus is promoting their PPV's rather than emphasising their TNT TV show?
By setting up a AEW title match for 9 weeks into the future via social media means that in the first month of AEW on TNT there is a pre-established 'top feud' based purely on the Win/Loss record philosophy, yet no storyline reason. It's bad story telling IMO. Cody has apparently 'earnt' a title show by defeating Dustin Rhodes [who is 50 years old and been a lower mid card wrestler in the WWE for the past 15-20 years], a time limit draw against a reasonably unknown Darby Allin, losing a tag match to The Young Bucks and defeating Shawn Spears [whose first appearance in AEW a few months before was being eliminated from an over the top battle royal by a guy with no legs] through interference by Arn Anderson. That record seems to suggest that Cody is a mid carder and not a genuine challenger for the AEW World title.
Cody is clearly a level below Jericho, Omega, Moxley & Pac.
In my opinion they could've started the Cody/Jericho build on the first TV show, given it a genuine storyline that made Cody appear to be a genuine challenger rather than the way he currently appears and still had enough time to promote AEW Full Gear-- especially as they've already got the rescheduled Omega/Moxley match for Full Gear already announced.