Andrew Dillon

[Heeney2Franklin]

Completely out of his depth

 

[SC_Power]

From the moment he was appointed, his role was to find ways to make more money for the AFL. Anyone who thinks the role of CEO of the AFL is to create a fair and equitable elite competition, or to create healthy environments for football at grass roots level are living in the 1980s.

I don't like it either, but that's footy reality in the 21st century.

If it’s not the role of the CEO of the sports’ custodian body (it’s not just a competition) then whose role is it?

 

[Teen Wolf]

Certainly just tore into the appeals board in a way celebrity CEO Gillon McLachlan never did.

 

[Jim Prideaux]

Exactly

There must be some eponymous rule in marketing or something already out there that says the number of times you have to tell everyone how awesome something is going and how things have never been in better shape is inversely proportional to the actual quality of that thing.

If it doesn't already exist I just invented it and it's called the Dill rule

I mean what you described is just marketing. Tell people they want/need/deserve something whether do or not and repeat it until they believe it.

 

[The Feeder Club]

I mean what you described is just marketing. Tell people they want/need/deserve something whether do or not and repeat it until they believe it.

I guess you're right
What I was trying to say was if a CEO has to spend so much capital incessantly telling people how great his comp is, he can't have much faith the comp is actually is that great, he's just relying on marketing. And as the poster I was agreeing with said, that marketing will work for a while but eventually if people realise you're product is no good they'll stop buying.
In his defence, not many CEOs have the scrutiny the AFL is under. Nonetheless he seems inordinately focussed on the marketing/gimmick side and not focused enough on maximising the quality of the actual competition.
A high class fair competition should sell itself

 

[Jim Prideaux]

I guess you're right
What I was trying to say was if a CEO has to spend so much capital incessantly telling people how great his comp is, he can't have much faith the comp is actually is that great, he's just relying on marketing. And as the poster I was agreeing with said, that marketing will work for a while but eventually if people realise you're product is no good they'll stop buying.
In his defence, not many CEOs have the scrutiny the AFL is under. Nonetheless he seems inordinately focussed on the marketing/gimmick side and not focused enough on maximising the quality of the actual competition

Yup, he is just a soulless marketing stooge. Creates work for no reason, pushes it until it fails and then does the same again.

 

[Jim Prideaux]

I guess you're right
What I was trying to say was if a CEO has to spend so much capital incessantly telling people how great his comp is, he can't have much faith the comp is actually is that great, he's just relying on marketing. And as the poster I was agreeing with said, that marketing will work for a while but eventually if people realise you're product is no good they'll stop buying.
In his defence, not many CEOs have the scrutiny the AFL is under. Nonetheless he seems inordinately focussed on the marketing/gimmick side and not focused enough on maximising the quality of the actual competition

Yup, he is just a soulless marketing stooge. Creates work for no reason, pushes it until it fails and then does the same again

 

[MC Extra Dollop]

And most importantly, competent.

<<for context above quote is about Gale>>

I don't disagree but I'm pretty confident the public generally didn't see Dillon as incompetent, dishonest, reckless and unlikeable before he had the CEO role.

The CEOs in my lifetime have been Oakley, Jackson, Demetriou, McLachlan and Dillon. I'd say all of them have been viewed as incompetent or corrupt, or both. If I had to pick, I'd say Demetriou was probably the most widely respected, at least in the first half of his tenure, before people started to see him as a bit dodgy.

The period that Dillon's been in charge has been tumultuous to say the least, but to think Gale or Harley or whoever else is next will come in and be universally beloved is pretty optimistic.

 

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