Annual Report

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Where your club stands in 2017

Revenue

  • Collingwood -$77,736,469
  • Hawthorn - $70,742,464
  • Essendon - $65,165,407
  • Richmond - $65,164,372
  • West Coast - $64,013,222
  • Carlton - $58,618,876
  • Geelong - $57,804,052
  • Brisbane - $52,060,420
  • Melbourne - $51,988,711
  • Western Bulldogs - $51,944,472
  • Fremantle - $49,263,474
  • St Kilda - $47,952,666
  • Gold Coast - $39,656,365
Profit/loss
  • West Coast - $12,804,032
  • St Kilda - $5,267,414
  • Essendon - $5,054,186
  • Hawthorn - $4,933,128
  • Richmond - $3,063,298
  • Fremantle - $2,489,714
  • Melbourne - $1,363,060
  • Western Bulldogs - $1,643,050
  • Carlton - $667,803
  • Gold Coast - $19,219
  • Geelong - ($339,849)
  • Brisbane - ($2,261,990)
  • Collingwood - ($2,732,624)
Gaming & Social Revenue
  • Collingwood - $22,887,477
  • Hawthorn - $19,087,366
  • Carlton - $18,825,869
  • Brisbane - $15,687,630
  • Essendon - $13,351,296
  • Melbourne - $11,641,049
  • Geelong - $10,537,358
  • Richmond - $7,180,170
  • Western Bulldogs - $7,061,232
  • St Kilda - $1,934,045
Gaming Profit
  • Collingwood - $6,037,992
  • Brisbane - $3,744,228
  • Melbourne - $3,720,679
  • Carlton - $3,169,884
  • Essendon - $2,276,154
  • Western Bulldogs - $1,390,994
  • Richmond - $942,060
  • St Kilda - $616,340
  • Hawthorn - No costs available
  • Geelong - no costs available
  • Carlton - no costs available.
Revenue without Gaming
  • West Coast - $64,013,222
  • Richmond - $57,984,202
  • Collingwood - $54,848,992
  • Essendon - $51,814,111
  • Hawthorn - $51,655,098
  • Fremantle - $49,263,474
  • Geelong - $47,266,694
  • St Kilda - $46,018,621
  • Western Bulldogs - $44,883,240
  • Melbourne - $40,347,662
  • Carlton - $39,793,007
  • Brisbane - $36,372,790
Profit/Loss without Gaming
  • St Kilda - $4,651,074
  • Essendon - $2,778,032
  • Richmond - $2,121,238
  • Western Bulldogs - $252,056
  • Melbourne - ($2,357,619)
  • Carlton - ($2,502,081)
  • Brisbane - ($6,006,218)
  • Collingwood ($8,770,616)
  • Hawthorn - Not available
  • Geelong - not available.
  • Carrlton - not available.
Membership, Reserved seating
  • Collingwood - $23,126,822 (includes matchday)
  • West Coast - $21,798,249
  • Fremantle - $16,156,558
  • Geelong - $16,039,108 (includes gate reciepts)
  • Hawthorn - $12,446,104
  • Essendon - $11,971,985
  • Carlton - $8,527,889
  • Western Bulldogs - $8,469,489
  • Melbourne - $8,057,900 (includes fundraising)
  • St Kilda - $7,477,148
  • Gold Coast - $6,219,235 (includes gate reciepts)
  • Brisbane - $5,530,944
  • Richmond - Not Available
Revenue per member
  • West Coast - $335.03 per member
  • Fremantle - $315.23 per member
  • Collingwood - $304.78 per member (includes matchday)
  • Geelong - $292.40 (includes fundraising)
  • Brisbane - $258.92 per member (includes gate)
  • Melbourne - $190.80 per member (includes fundraising)
  • St Kilda - $177.81 per member
  • Western Bulldogs - $177.73 per member
  • Essendon - $176.66 per member
  • Carlton - $169.45 per member
  • Hawthorn - $164.49 per member
  • Richmond - Not available
Gate takings
  • Melbourne - $5,366,974
  • Hawthorn - $5,117,239
  • Carlton - $3,023,882
  • Essendon - $2,368,742
  • West Coast - $2,349,197
  • Fremantle - $2,101,902
  • Western Bulldogs - $1,856,728
  • St Kilda - $1,525,634
  • Brisbane - included in Membership
  • Richmond - Not available
Sponsorship & Marketing
  • Collingwood - $18,945,477
  • Geelong - $14,535,577 (inc fundraising)
  • Essendon - $14,326,352
  • Hawthorn - $14,155,211
  • Richmond - $13,638,619
  • Carlton - $12,662,263
  • Western Bulldogs - $10,544,220
  • Melbourne - $9,399,004 (inc fundraising)
  • Brisbane - $8,889,077
  • West Coast - $7,744,824
  • Fremantle - $6,270,183 (inc finals bonuses)
  • St Kilda - $6,170,905
  • Gold Coast - $5,919,083 (inc supply rights)
Merchandise
  • Western Bulldogs - $2,537,563
  • West Coast - $2,331,242
  • Hawthorn - $2,088,983
  • Essendon - $2,066,030
  • Geelong - $2,065,559
  • Fremantle - $1,596,444
  • Carlton - $1,300,900
  • Melbourne - $1,085,881
  • Brisbane - $771,375
  • St Kilda - $710,803
  • Gold Coast - $409,975
  • Richmond - Not Available
AFL Distributions
  • Gold Coast - $24,670,807
  • Brisbane - $20,932,600
  • St Kilda - $20,602,885
  • Western Bulldogs - $16,575,940
  • Melbourne - $15,713,629
  • Carlton - $13,669,151
  • Richmond - $13,627,896
  • Essendon - $12,945,389
  • Geelong - $12,116,718
  • Fremantle - $11,273,943
  • Collingwood - $10,939,471
  • Hawthorn - $10,861,443
  • West Coast - $10,807,324
Football Department spending
  • Collingwood ($28,366,146) - includes AFLW, VFL.
  • Geelong - ($25,981,512)
  • West Coast - ($25,669,094)
  • Western Bulldogs ($25,489,964)
  • Fremantle - $25,476,311
  • Melbourne - ($24,223,494)
  • Brisbane - ($24,712,245)
  • Carlton - ($23,841,372)
  • St Kilda - ($23,715,001)
  • Essendon - ($23,687,766)
  • Hawthorn - Not Available
  • Richmond - Not Available
AFLW Cost
  • Melbourne - ($699,970)
Assets
  • West Coast - $77,717,497
  • Hawthorn - $66,430,723
  • Collingwood - $48,713,041
  • Essendon - $45,362,544
  • Geelong - $38,218,519
  • Western Bulldogs - $37,690,400
  • Richmond - $37,332,992
  • Fremantle - $28,315,590
  • Carlton - $26,206,220
  • St Kilda - $22,121,016
  • Melbourne - $18,012,858
  • Gold Coast - $10,163,916
  • Brisbane - $9,299,059
Liabilities
  • Geelong - $28,627,386
  • Brisbane - $22,432,913
  • Hawthorn - $19,898,341
  • St Kilda - $17,488,177
  • Carlton - $17,398,022
  • Collingwood - $16,134,623
  • Fremantle - $13,975,438
  • Essendon - $12,854,759
  • Melbourne - $11,810,162
  • Gold Coast - $11,746,131
  • West Coast - $11,597,832
  • Richmond - $10,178,623
  • Western Bulldogs - $9,980,201
Equity
  • West Coast - $66,119,665
  • Hawthorn - $46,532,382
  • Collingwood - $32,578,418
  • Essendon - $32,507,785
  • Western Bulldogs - $27,710,199
  • Richmond - $27,154,369
  • Fremantle - $14,975,438
  • Geelong - $9,591,133
  • Carlton - $8,808,198
  • Melbourne - $6,202,696
  • St Kilda - $4,632,839
  • Gold Coast - ($1,582,215)
  • Brisbane - ($13,133,854)
 

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Our altered deal with Stadiums Queensland is already rendering better financial results for us. If I'm reading that tweet correctly, it was the difference between a $1.1m profit and a $800k loss for us in 2018.

Well done Mark Evans and all involved in fixing a disastrous situation that threatened to take our club under.
 


I know the P&L have a negative $1.9 for the sinking fund expense but the amount isn't $1.9m per annum.

Your PM to me the other day when the AOSMA submitted to the SA parliament select committee re the AO hotel development that "No other stadium operator in Australia is required to maintain such a fund, " and you said Gold Coast have to do this at Metricon, sent me off on a search for info about the Metricon sinking fund.

In 2018 there was a Stadium Taskforce set up by the Qld government to review all of the government owned stadiums.

In the July Interim Report it said on pages 15 and 16
https://cabinet.qld.gov.au/documents/2018/Jul/Stadium/Attachments/Report.PDF

Sinking Fund
Under the lease, the AFL is required to maintain a replacement sinking fund for Asset Replacement and Asset Enhancement. The lease outlines the amounts to be paid into the sinking fund for Asset Replacement and Asset Enhancement. The sinking fund requirements of the lease are unique in regard to the SQ portfolio of venues, however this was a condition of the Queensland Government funding the development of a new stadium for a second Queensland AFL team, rather than a second team playing out of the Gabba. Metricon Stadium has only ever hosted 10-12 events per annum which is well short of the maximum number of events that could be held at the venue. The Gold Coast Suns have engaged an independent quantity surveyors to undertake an updated assessment of the stadium life cycle and sinking fund calculation. This assessment takes into account the actual usage of the venue, due to the low number of events, it has been shown that wear and tear is less than anticipated under the original sinking fund calculations of the lease and therefore, the sinking fund could be reduced. It is further considered that that recent $26 million Queensland Government funded refurbishments and enhancements to Metricon Stadium for the Commonwealth Games are likely to have reduced the actual maintenance required.

Recommendation 1.1
The Asset Replacement component of the sinking fund contributions be amended in line with the independent quantity surveyors report, subject to AFL agreement as head lease holder.

The Final Report released in page 139 said
http://www.hpw.qld.gov.au/SiteCollectionDocuments/StadiumTaskforceReport.pdf

The AFL holds a long-term lease for the asset that includes all maintenance, asset enhancement and asset replacement responsibilities. The Gold Coast Suns hold a sub-lease with the AFL for daily management rights for the venue. The Taskforce’s Interim Report (Appendix 1) recommended the Government undertake certain actions that will help reduce the costs currently imposed on the Gold Coast Suns for event day costs and annual asset replacement costs. The Taskforce estimates if the Interim Report recommendations are implemented, the Suns will potentially benefit from an improvement in their annual position relating to the operation of Metricon Stadium of approximately $830,000, comprising:

» reduction in annual Asset Replacement contributions of approximately $440,000,

» potential to generate new revenue from commercial opportunities of approximately $250,000 per annum, and

» annual public transport levy savings from application of the cap of $140,000.

Finding 11.3 The implementation of recommendations of the Interim Report of the Stadium Taskforce may save the Gold Coast Suns, as the appointed venue management on behalf of the AFL, approximately $830,000 per annum.
 
These 2 notes to the accounts explain the effect of the changes to the Sinking Fund requirements that Stadiums Queensland has approved. The negative $1.940m sinking fund expense which meant a comprehensive profit of $1.160m was clawing back previous years expense, which has now been removed from Stadiums Qld from having to be paid to them. So a truer picture is in 2018 the Suns made a loss of $780k and no wonder given how stuffed around by losing so many home games in the first 11 rounds, and prior results should be adjusted by $1.94m in total.


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If the Wookie didn't mention Metricon sinking fund to me a couple of days ago I wouldn't have bothered looking at the Suns P&L so deeply.
 
Our altered deal with Stadiums Queensland is already rendering better financial results for us. If I'm reading that tweet correctly, it was the difference between a $1.1m profit and a $800k loss for us in 2018.

Well done Mark Evans and all involved in fixing a disastrous situation that threatened to take our club under.
This was all Andrew Hamilton’s work according to him on his “ I hate the Suns” podcast
 

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