Discussion Bad Graphic Design

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The Black Fox

Debutant
Aug 16, 2018
100
263
AFL Club
West Coast
Philip Morris have been doing this for years, subliminal logos which don't mention the name, but are in the shape of the logo. The barcode controversy from a few years back is a good example. It's very smart from them.
 

Javelin

All Australian
Jun 6, 2013
820
1,064
AFL Club
West Coast
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My head tells me they've not technically done anything wrong, but my eyes hurt looking at the background images, especially the right one. Maybe it's just his expression, though?
 

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TheHumanShoe

Team Captain
Oct 7, 2014
362
498
AFL Club
West Coast
Other Teams
Crystal Palace, Vancouver Canucks
Same goes for the white boxes around the logos. It's incredibly easy to find a transparent version, both in the main colours and in reverse. Not sure what went wrong here
I went through the past 2 years and it's the same. White boxes on colour backgrounds and they're even using the old Carlton logo (the one in the navy box).

I don't understand how this could happen, wouldn't the person who designs the books have up-to-date copies of logos?
 

im_a_lazy_sod

Brownlow Medallist
Aug 27, 2007
11,226
8,693
AFL Club
Fremantle
Other Teams
Everton-EFFC-PGFC-Tranmere-Atalanta
I went through the past 2 years and it's the same. White boxes on colour backgrounds and they're even using the old Carlton logo (the one in the navy box).

I don't understand how this could happen, wouldn't the person who designs the books have up-to-date copies of logos?
Having worked in this environment it's pretty common to see misuse of logos (dark outlined text/objects on logos on dark backgrounds is a rookie mistake)

I usually just put all the 'old' versions of logos in a folder simply called 'old' and just keep the current ones in there

I've noticed even foxtel use old version of AFL/A-League clubs a lot. All it takes is for the club to be like 'look here guys. you have been using our old logo. please delete all versions on file and use the attached' and send them the various versions of the current logo in print/digital format

PLUS i know for a fact anytime a club (or any organisation) re-brands it logo, they send a new suite to all media outlets/clubs/associations etc that would use their logo and even in some cases a style guide
 

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