I mentioned in the membership thread that we should create a specific membership type called Ricky's Roos.Will take a look but was meaning a more overt approach. I'd classify myself as having a passing interest in North Melbourne and had never heard or seen any tangible links between our club and Indian support.
5 game membership which includes a function where Ricky teaches the attendees about football and the greatness of North Melbourne.
This would be aimed squarely at the Melbourne Indian community.
Untapped market place.