
Which team has the best nickname?
I suppose we are looking for a name, which is both appropriate, and marketable, which appeals to everyone.
Worst would have to be the Swans, and Blues.
The "Swans", isn't exactly a marketers delight. it certainly doesn't inspire fear. Appropriate for South Melbourne, maybe (Lakeside Oval), but it is a horrible nickname now.
The "Blues" is pretty boring. If you were a 10 year od kid, and you had the choice between barracking for a team called the "Tigers", or "Bombers", or a team called the "Blues", what would you choose ?
Obviously you would choose "Tigers" or "Bombers'. They sound cooler to a youngster.
Perhaps this explains, why Carlton, despite being the most successful club, still have less support than Essendon, Collingwood, and perhaps Richmond.
I love my team's nickname. The "Bombers" is unique. I can't think of a sporting team anywhere in the world that uses such a name. It's very marketable. Used sine World war 2, due to the close proximity to Essendon airport.
The "Kangaroos", despite being used by many other teams, is very marketable. Uniquely Australian, the "Roos" are fortunate to have such a nickname, whilst they are pushing the club all over Australia.
I mean, think about it. They are playing games in Sydney, and Canberra. They are being known as "Australias" team. How appropriate then to have Australias most famous animal as their mascot.
In fact, their nickname is so good, they have decided to use it to identify their club. No North Melbourne anymore. Just the "Kangaroos".
"Power" is a good name. Marketable. Good to chant. "Dockers" is appropriate, and unique. They didn't just copy an American nickname. Not as marketable as Power", but an undervalued name nevertheless.
Thoughts ?
I suppose we are looking for a name, which is both appropriate, and marketable, which appeals to everyone.
Worst would have to be the Swans, and Blues.
The "Swans", isn't exactly a marketers delight. it certainly doesn't inspire fear. Appropriate for South Melbourne, maybe (Lakeside Oval), but it is a horrible nickname now.
The "Blues" is pretty boring. If you were a 10 year od kid, and you had the choice between barracking for a team called the "Tigers", or "Bombers", or a team called the "Blues", what would you choose ?
Obviously you would choose "Tigers" or "Bombers'. They sound cooler to a youngster.
Perhaps this explains, why Carlton, despite being the most successful club, still have less support than Essendon, Collingwood, and perhaps Richmond.
I love my team's nickname. The "Bombers" is unique. I can't think of a sporting team anywhere in the world that uses such a name. It's very marketable. Used sine World war 2, due to the close proximity to Essendon airport.
The "Kangaroos", despite being used by many other teams, is very marketable. Uniquely Australian, the "Roos" are fortunate to have such a nickname, whilst they are pushing the club all over Australia.
I mean, think about it. They are playing games in Sydney, and Canberra. They are being known as "Australias" team. How appropriate then to have Australias most famous animal as their mascot.
In fact, their nickname is so good, they have decided to use it to identify their club. No North Melbourne anymore. Just the "Kangaroos".
"Power" is a good name. Marketable. Good to chant. "Dockers" is appropriate, and unique. They didn't just copy an American nickname. Not as marketable as Power", but an undervalued name nevertheless.
Thoughts ?