This is what Chapman said about Burton's appointment
“But I can say there were people within the industry that spoke to us and said: ‘Why are you wasting your time interviewing others? Why are you being hesitant in appointing him?’ And the response was ‘Well we’ve got to do our due diligence, a choice of one’s never a choice’. So we interviewed lots of people and industry sources, independent of our football club were going: ‘He’s got the pedigree, he’s got the background, he’s got the experience — appoint him.’
I'd like like to know who the 'industry sources' were (his old teammates? wife and kids?) and who were the 'lots of people' who got an interview for his position.
There’s some slippery language there from Chapman. He’s suggesting we interviewed lots of candidates for the Head of Football role but what he actually means is we ‘interviewed’ (spoke to) lots of people ABOUT the role and Burton.
Being a loud mouth and so getting on the AFLPA board (which is why industry people supposedly rated him) has diddly squat to do with being a high quality Football GM.