Channel 10, Paramount Plus TV Rights Thread

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Even without kicking a ball its already doom and gloom for the A-League! Channel 10 are in the biggest dunny hole atm.


Channel 10 has lowest commercial audience share since records began
Channel 10 sunk to a worrying new ratings low last week, recording its worst commercial audience share since the OzTAM ratings system began in 2001.
The channel had an audience share of 8.9 per cent across the five capital cities during prime time (6pm to midnight) for the week commencing August 1.
Commercial shares exclude the ABC and SBS.

Bad news: Channel 10 sunk to a worrying new ratings low last week, recording its worst commercial audience share since the OzTAM ratings system began in 2001.
Before this dismal result, 10's lowest commercial audience share was 9.8 per cent, in the weeks commencing December 23, 2018, and July 25, 2021.
However, it's important to remember the commercial audience share figure only accounts for main channels, not multichannels.

If the multichannels 10 Bold, 10 Peach and 10 Shake are taken into consideration, the network's prime-time commercial audience share for the week commencing August 1 rises to 16 per cent.

Dismal: The channel had an audience share of 8.9 per cent across the five capital cities during prime time (6pm to midnight) for the week commencing August 1.

'If it wasn't for Survivor and 10 Bold propping up the network you wouldn’t be surprised if [American owners] ViacomCBS decided to shut up shop,' he said.

'Yes, they were up against the Olympics last week but they’ve been up against the Olympics before and never rated so low.'

He said one of 10's 'big issues' is the ratings failure of MasterChef and The Bachelor, which were once drawcard shows but have seen their audience halved this year.

Last hope: Leading TV commentator Rob McKnight said Channel 10 execs will be hoping for a successful launch of Paramount+ to reverse the company's fortunes. McKnight, the editor of industry website TV Blackbox, said 10 execs will be hoping for a successful launch of Paramount+ to reverse the company's fortunes. Streaming platform Paramount+ is operated by 10's American owners ViacomCBS

The service will replace 10's existing online streaming app 10 All Access, and the network is promoting it heavily during programming. 'If it fails, then you can expect some big changes around the corner,' McKnight said.

'Although Paramount+ is a global rollout headed by the U.S. team, you can already see local execs trying to take credit for it. Let's hope is does well in a very competitive market - otherwise the blame game will start.'

Dwindling figures: McKnight said one of 10's 'big issues' is the ratings failure of MasterChef and The Bachelor, which were once drawcard shows but have seen their audience halved this year. Meanwhile, there was another bit of bad news for 10 last month when 9pm comedy show The Cheap Seats failed to live up to expectations. But there is still hope in the form of the season three premiere of The Masked Singer.

'One upcoming highlight will be The Masked Singer. I’m a fan of this show but it did drop off last year. Will audiences still be interested? Wait and see,' McKnight said. Daily Mail Australia has contacted Channel 10 for comment.

No laughing matter: There was another bit of bad news for 10 last month when 9pm comedy show The Cheap Seats, hosted by comedians Melanie Bracewell and Tim McDonald, failed to live up to expectations.

 
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Would it be the A League without a sh*t show of a start with the new broadcast partner?

I'm sure the clubs will be pretty annoyed that they've pushed this and it's not working. No doubt they'll fix it but first impressions last.
It's probably both ten and the apl not getting it done. They do have time to get it sorted because it's October till any decent content is available (I would think the upcoming qualifier will need to be on the main channel).
 

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Even without kicking a ball its already doom and gloom for the A-League! Channel 10 are in the biggest dunny hole atm.


Channel 10 has lowest commercial audience share since records began
Channel 10 sunk to a worrying new ratings low last week, recording its worst commercial audience share since the OzTAM ratings system began in 2001.
The channel had an audience share of 8.9 per cent across the five capital cities during prime time (6pm to midnight) for the week commencing August 1.
Commercial shares exclude the ABC and SBS.

Bad news: Channel 10 sunk to a worrying new ratings low last week, recording its worst commercial audience share since the OzTAM ratings system began in 2001.
Before this dismal result, 10's lowest commercial audience share was 9.8 per cent, in the weeks commencing December 23, 2018, and July 25, 2021.
However, it's important to remember the commercial audience share figure only accounts for main channels, not multichannels.

If the multichannels 10 Bold, 10 Peach and 10 Shake are taken into consideration, the network's prime-time commercial audience share for the week commencing August 1 rises to 16 per cent.

Dismal: The channel had an audience share of 8.9 per cent across the five capital cities during prime time (6pm to midnight) for the week commencing August 1.

'If it wasn't for Survivor and 10 Bold propping up the network you wouldn’t be surprised if [American owners] ViacomCBS decided to shut up shop,' he said.

'Yes, they were up against the Olympics last week but they’ve been up against the Olympics before and never rated so low.'

He said one of 10's 'big issues' is the ratings failure of MasterChef and The Bachelor, which were once drawcard shows but have seen their audience halved this year.

Last hope: Leading TV commentator Rob McKnight said Channel 10 execs will be hoping for a successful launch of Paramount+ to reverse the company's fortunes. McKnight, the editor of industry website TV Blackbox, said 10 execs will be hoping for a successful launch of Paramount+ to reverse the company's fortunes. Streaming platform Paramount+ is operated by 10's American owners ViacomCBS

The service will replace 10's existing online streaming app 10 All Access, and the network is promoting it heavily during programming. 'If it fails, then you can expect some big changes around the corner,' McKnight said.

'Although Paramount+ is a global rollout headed by the U.S. team, you can already see local execs trying to take credit for it. Let's hope is does well in a very competitive market - otherwise the blame game will start.'

Dwindling figures: McKnight said one of 10's 'big issues' is the ratings failure of MasterChef and The Bachelor, which were once drawcard shows but have seen their audience halved this year. Meanwhile, there was another bit of bad news for 10 last month when 9pm comedy show The Cheap Seats failed to live up to expectations. But there is still hope in the form of the season three premiere of The Masked Singer.

'One upcoming highlight will be The Masked Singer. I’m a fan of this show but it did drop off last year. Will audiences still be interested? Wait and see,' McKnight said. Daily Mail Australia has contacted Channel 10 for comment.

No laughing matter: There was another bit of bad news for 10 last month when 9pm comedy show The Cheap Seats, hosted by comedians Melanie Bracewell and Tim McDonald, failed to live up to expectations.

The Olympics is a HUGE reason though especially when the Australians performed so strongly and broadcaster dream favourable time zone. Please don't read too much into these ratings.
 
The Olympics is a HUGE reason though especially when the Australians performed so strongly and broadcaster dream favourable time zone. Please don't read too much into these ratings.
Even without the Olympics ten have stuck with 2 tent pole franchises that have been going for way too long. Masterchef was down, same as the bachelor (which had issues before the Olympics even started). The Olympics were favourable for seven, but the issue at ten run quite deep.
 
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Not enthused about Harps and Milligan. I am well on the record for not being a Harper fan and Milligan is pretty boring to listen to.

Something about Milligan's tone is annoying to me. Can't put my finger on what it is but I find his voice and the way he speaks annoying.


Harper can be too biased sometimes but is part of the furniture in Australian Football TV so was always going to be part of it.
 

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