- Sep 10, 2006
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Thats a SHITLOAD of B sidesI have a friend in the US who kept telling me about a musician she likes by the name of Ari Hest. In 2008 he embarked on a project called 52 and I decided to subscribe, even though I hadn't heard much of his music at all.
What it involved was the release of a brand new song every week of the year. There were varying levels of subscription, the minimum cost being USD20 so I thought I would give it a shot.
I am sure other artists have done this sort of thing before but it was certainly the first time I had come across it.
He ended up getting over 1000 subscribers and each week, along with releasing the song, he would post a brief blog on how it came to be written, along with the lyrics.
What made it interesting was the fact that at the end of the year every subscriber was able to vote on what they thought the top 12 songs were. From that poll, the top 12 polling songs would be touched up in the studio (the original songs were recorded in his apartment) and then would comprise his new album - effectively meaning that the subscribers selected its track listing. The album has just been released and is called Twelve Mondays.
I was amazed by the quality of the songs released during the year. Of the 52, there were probably only 8 that I didn't like or thought were average. Of the ones I really liked, only 4 made it onto the album - so there is plenty of material left over for another album or two from the songs not chosen.
Anyway, I just found the whole experience pretty interesting, especially given that I only subscribed out of curiosity and wasn't expecting much - plus I don't normally go for music like this.
Here is his myspace page: http://www.myspace.com/arihest
Cheers.





