Certified Legendary Thread China History in the Making

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Lockhart Road

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I happen to witness an exchange a few years ago in a working environment. I am not aware of specific details which were not mentioned or discussed. The conversation (overheard by me) was general in nature but it did surprise me. It related to the China strategy, involving the Port club and state government bodies at the time. I could be wrong, but it appeared the Port club did not consider cultural awareness to be important, choosing not to accept expert advise from the state government on that matter. Or reluctantly accepted or at times, declined state government's offer of assistance from their extensive business history, knowledge and understanding with China. When Port Adelaide was mentioned, the state government officer rolled their eyes, with a "that mob" expression.

Does anyone know if the Port club are being fully professional with this endeavor, accepting that many others have more knowledge than they do and so tap into that expertise, or are they just plodding along hoping for the best. Is our (so called ) financial guru Chairman actively involved in any way ? If he is, what is his role ? If he is not, why not ? I assume all or most of the entourage from the Port club have extensive business backgrounds, but how many of them are Mandarin speakers or from Chinese backgrounds ?

Its been a number of years now. I would have expected some kind of outcome by now although I appreciate such things can take time till fruition. What have they set out to achieve and have they had to modify their expectation in order to achieve it ?
As a partial reply to your interesting post, I make the following comments which reflect my personal opinion:

1. This is the current roll call (eight) for the Club’s China ‘team’ as per the staff list on the PAFC website:

CHINA OPERATIONS
Andrew HunterGeneral Manager - China Engagement
Shane SmithHead of Operations
Damien SmithPartnership Manager
Nuo Xu (Promise)Executive Partnerships Manager
Jayne WhibleyAccount Manager - China Engagement
Jodie CairnsCorporate Partnerships Executive
Senna BlackboroughPower Footy Coordinator - China
Vivi LyuSocial Media & Community Engagement Coordinator - China

2. Two are Mandarin speakers: Promise Xu who is from Guangdong and who does a great job especially assisting Andrew Hunter, and Vivi Lyu.

3. None have commercial, marketing or sales experience in China.

4. Andrew Hunter’s role is Engagement, which includes cultural affairs, so the criticism on this subject that you overheard is his responsibility. Andrew is not responsible for commercial success in China.

5. Shane Smith, the Club’s Chief Financial Officer, doubles up as Head of Operations for China. Said ‘operations’ include overseeing Power Footy in Chinese schools, the South China AFL and PAFC’s A$20,000 per annum ‘sponsorship’ thereof, and the annual AFL event in Shanghai.

6. Now that Steve Dawes has been let go as Chief Operations Officer at Alberton (Steve and Koch never got on) Shane has taken up the duties of the erstwhile COO, as well as acting as CFO and China Head of Operations. Quite an ask if the intention is for all three positions to be performed with excellence by one man.

7. On 1 October 2019 bringbackbucky posted a question for the Executive General Manager regarding ‘bullying’ inside the PAFC China team. I’d like to hear more about this - who is the bully, who is allowing it to happen if it is indeed happening, as it could contain a clue to the performance, or lack of performance, of the ‘China’ people on our payroll who are tasked with pulling off the miracle that has been waiting for us in China since 2013, thereby securing the Club’s future by clearing the Club’s eight-figure debt and giving the Club the clout needed to deal with AFL House.

8. Andrew Hunter, on behalf of the China team, reports to the CEO who also has no commercial, marketing or sales experience in China.

9. A few months ago Andrew Day, who does have international commercial experience, including China, was appointed to the PAFC Board as a specialist. I hear he is already making an impact.

As I said at the start of this post, this is only a partial reply to assist you start to understand.

Patient study of the threads I created: 1) Autopsy - ‘Cause of Death of the 2018 Joint Major Sponsor’ (which got me sacked as China advisor for the crimes of ‘negativity’ and ‘disloyalty’) and subsequently, consequentially 2) UP THE CHINA RABBIT-HOLE - The TV Docudrama Series, together contain the entire story of the PAFC China Strategy from my point of view and will assist you, I trust, to further develop your understanding.
 

RussellEbertHandball

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Why did we have a Round Robin for the ICC WC - the first since the 1992 WC in Oz and NZ - and not the traditional groups and why a reduction from 16 to 10 teams??

This article from early October after the first weekend of the Rugby WC from the Economist, reproduced in The Australian, that The Wookie posted on the footy industry board back then, about the changing habits of sports TV viewers and the need to expand via more eyeballs explains the ICC WC component of world sports.

This article specifically looks at soccer/football, cricket and then basketball and China. I put the cricket bit in the cricket thread on the BDC board, but here is the basketball and China bit - pre the flare up with the NBA

Fast movers stay ahead of the sporting pack

The early stages of this year’s Rugby World Cup provided one of the greatest upsets in the event’s 32-year history. On September 28, in the sweltering heat of the Shizuoka Stadium, the hosts Japan beat Ireland, then the second-best team in the world, for the first time. The result sparked raucous celebrations around the country. Japanese TV presenters bowed in front of images of the victors before reading the news. The commissioner of the Japan Sports Agency boasted that his country had rewritten sporting history. The sport’s bosses are hoping that such standout events will attract more than the usual followers. Rugby and other games are increasingly concerned about their commercial future. Technology allows fans to watch any game at any time from anywhere. That, combined with a growing world population, means that in terms of sheer numbers, sports audiences are bigger than ever.

But growth in revenues has slowed, according to consultancy PwC. Attention spans are shrinking. The “stickiness” of viewers — the number of minutes of a game that they watch — is dwindling, says Kevin Alavy, the head of Futures Sport, another consultancy.

An annual decline of 3 per cent in the number of minutes watched per game per sport per year is common. Sports that drag on for hours, if not days, such as cricket, are particularly vulnerable, as viewers impatiently resort to alternative entertainment on their smartphones — including clips of the highlights. Cricket sells the rights to show such clips separately from those to screen whole matches. This pressure is leading to increasingly intense competition between sports for fans’ money and attention. The stakes are high. Sport is a serious business, generating about $US90bn ($133.3bn) a year, says Victor Matheson, a sport economist at the College of the Holy Cross in Massachusetts.

......
Three big lessons have become apparent from the success of soccer. Sports need to adapt to modern viewing habits. They need to break into new markets. Doing so involves more than simply staging matches in new countries — it means finding home-grown stars.
.....
Sports can venture abroad even without a world cup. The major American leagues in American football, baseball and basketball are all playing regular season matches in London in 2019.

Such efforts can go alongside squeezed sports’ third gambit — spotting star players in the markets they are eyeing up. These athletes are a powerful recruitment tool, keeping new fans watching. The success of basketball in China — which hosted this year’s World Cup — is a slam-dunk example.

Basketball’s achievements in China are partly down to one man. In 2002 Yao Ming became the first Chinese player to be the top pick in the NBA draft. That marked the start of a brilliant career in America. Finding a star always involves luck. But the NBA improved its chances through its grassroots work in China. It established offices there as far back as 1992. It has played exhibition games in China since 2004.

The NBA has capitalised on Yao’s popularity and used it to expand basketball’s reach still further. It now has three academies in China, as well as others in Australia, Mexico, India and Senegal.

In the past, the league has been “more passive in terms of the development of that next generation of international players,” said Adam Silver, the head of the NBA, last year. He reckons that if the organisation can nurture outstanding players in such markets, it will increase interest in basketball hugely. The Basketball Africa League, which includes teams from nine African countries, will launch next year as a collaboration between the NBA and FIBA, the global basketball association.

Such investment helps explain why basketball players in America have become a markedly more international bunch.

In 1980 the league had only four foreign players, from just four countries beyond America. By 2000 the league had 36 non-American players, from 24 different countries. It now boasts 108, representing 42 nationalities. The figure remains well short of Premier League football in Britain, whose players hailed from 64 countries last year.

Perhaps the biggest lesson of all from the NBA’s success is the extent to which playing a sport makes people watch it. According to its research, the NBA reckons that in newer territories, people who participate in a particular sport are 68 times more likely to be committed fans. There are now 600,000 basketball courts in China, supporting the dream of becoming the next Yao.

Increasing audiences in new markets requires commitment, time and money, says Alavy. Sports that put on one-off matches and hope to gain devoted followers as a result will probably be disappointed. In 2015 a set of T20 matches between teams captained by Sachin Tendulkar and Shane Warne, two cricket legends, were staged in America. The organisers claimed these would spark interest in cricket there. Little serious investment went into developing American interest in the sport.

Basketball has done better than its competitors at heeding the lessons of soccer’s success. PwC reckons that among the big sports other than football, basketball will see the greatest increase in revenues in the coming years. The world seems to have settled on its second-favourite sport.
 

RussellEbertHandball

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I happen to witness an exchange a few years ago in a working environment. I am not aware of specific details which were not mentioned or discussed. The conversation (overheard by me) was general in nature but it did surprise me. It related to the China strategy, involving the Port club and state government bodies at the time. I could be wrong, but it appeared the Port club did not consider cultural awareness to be important, choosing not to accept expert advise from the state government on that matter. Or reluctantly accepted or at times, declined state government's offer of assistance from their extensive business history, knowledge and understanding with China. When Port Adelaide was mentioned, the state government officer rolled their eyes, with a "that mob" expression.....
4. Andrew Hunter’s role is Engagement, which includes cultural affairs, so the criticism on this subject that you overheard is his responsibility. Andrew is not responsible for commercial success in China.
.....
8. Andrew Hunter, on behalf of the China team, reports to the CEO who also has no commercial, marketing or sales experience in China.
If this happened post March 2018 election then its no surprise. Andrew Hunter was Jay Weatherill's speech writer, is rusted on Labor person, dislikes Marshall and vice-versa, so no real surprise that interactions with state government officials has decreased. 2017 game Weatherill was premier, 2018 and 2019 Marshall was premier.
 

bringbackbucky

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7. On 1 October 2019 bringbackbucky posted a question for the Executive General Manager regarding ‘bullying’ inside the PAFC China team. I’d like to hear more about this - who is the bully, who is allowing it to happen if it is indeed happening, as it could contain a clue to the performance, or lack of performance, of the ‘China’ people on our payroll who are tasked with pulling off the miracle that has been waiting for us in China since 2013, thereby securing the Club’s future by clearing the Club’s eight-figure debt and giving the Club the clout needed to deal with AFL House.
Was wondering when someone would question me on that one... I won't mention names, but I know that a certain individuals behaviour in that team is not very highly regarded amongst immediate team members, or amongst the wider staff, and has caused a number of issues.
 

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RussellEbertHandball

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Another reason why the AFL is taking over. The ground work has been done, now for the pay off.





THE AFL's push into China is gaining momentum on the back of record viewership numbers for this year's Grand Final. A total of 5.67 million people in China watched Richmond hammer Greater Western Sydney by 89 points at the MCG on September 28.

The Shanghai Media Group (average of 2.852 million, up from 2.415m in 2018) and Guangzhou TV (2.589m, up from 2.503m) broadcast the Grand Final on free-to-air television in China, while Tencent and BestTV showed the game on streaming platforms.

There was also strong interest in the lead-up to the decider, with up to 1.36 million people tuning in to each week of the finals.

The centrepiece of the AFL's China strategy is the annual game featuring Port Adelaide, which this year was watched by 4.01 million people in China.
 
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Lockhart Road

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If this happened post March 2018 election then its no surprise. Andrew Hunter was Jay Weatherill's speech writer, is rusted on Labor person, dislikes Marshall and vice-versa, so no real surprise that interactions with state government officials has decreased. 2017 game Weatherill was premier, 2018 and 2019 Marshall was premier.
Yes, indeed, the late March 2018 state election was a disastrous watershed for Port Adelaide Football Club.

But there is no excuse for PAFC having subsequently set about so little of substance to engage with the new Premier and his ministers and departments in any reactionary process to mend fences left broken because of Weatherill’s close and productive historical association with our Club.

PAFC is not a competing political party. It is a sports club shouldering the onus of constant improvement, profitability and security ... and winning premierships as a result. At least, it should be.

Our Club must be apolitical, top to bottom, and on the alert for opportunities to benefit and/or take advantage of all political parties jointly and severally on any and all hours of any given day, on any day of the week.

There is no call for any Club personnel to allow their performance to be biased and consequently undermined by a personal preference for whichever political party, state and/or federal, is or isn’t in power.

There is, in particular, no case whatsoever for outright selectiveness with regard to identifying, pursuing and securing potential partners or sponsors because of any real or perceived political non-alignment.
 

Enviable Tradition

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Another reason why the AFL is taking over. The ground work has been done, now for the pay off.





THE AFL's push into China is gaining momentum on the back of record viewership numbers for this year's Grand Final. A total of 5.67 million people in China watched Richmond hammer Greater Western Sydney by 89 points at the MCG on September 28.

The Shanghai Media Group (average of 2.852 million, up from 2.415m in 2018) and Guangzhou TV (2.589m, up from 2.503m) broadcast the Grand Final on free-to-air television in China, while Tencent and BestTV showed the game on streaming platforms.

There was also strong interest in the lead-up to the decider, with up to 1.36 million people tuning in to each week of the finals.

The centrepiece of the AFL's China strategy is the annual game featuring Port Adelaide, which this year was watched by 4.01 million people in China.
That last paragraph should he enough to get us a decent sponsor if we are competent.

On SM-G960F using BigFooty.com mobile app
 

Lockhart Road

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That last paragraph should he enough to get us a decent sponsor if we are competent.

On SM-G960F using BigFooty.com mobile app
The entire piece has to be a page in our sales kit.

We need to go shoulder to shoulder with the AFL at worst, never allowing them to open a break.

There is supposed to be a PAFC:AFL ‘Joint Venture’ for China.

I am still in the dark as to whether said JV is a legalised partnership or just a misleading expression.

Perhaps Koch could be asked to bring the evidence to the AGM for presentation when quizzed about China.
 

RussellEbertHandball

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That last paragraph should he enough to get us a decent sponsor if we are competent.

On SM-G960F using BigFooty.com mobile app
Here is a case in point of what you are talking about. From January 2018
In general, January 2018 was a bad month for the automotive industry worldwide. In the United States deliveries fell by one percent, despite the increased fleet sales, while in the United Kingdom sales were down by 25 percent with the SUV segment being the only one to see a growth.

But while seeing the Ford Fiesta taking the top spot in the UK for another month is hardly a surprise, the worst-selling brand is what caught our attention. The automaker in question is Chevrolet, which managed to deliver one vehicle in the UK in January this year.

This might sound shockingly to you, but there’s a very simple explanation. Chevrolet is no longer officially represented in Europe, but some dealers legally import the Corvette and Camaro to the Old continent. We don’t know the exact model of the single Chevy vehicle sold in the UK, but there are two options.

Naturally, the car might very well be a Corvette or a Camaro, which are both quite exotic to see in Europe. Another interesting possibility is that Chevrolet still has some vehicles left on stock from the time it was selling rebadged Opel cars.
......

Join some dots between above article and graphic below

The 2018-19 figures
http://www.sportingintelligence.com/2018/07/30/manchester-clubs-lead-the-way-as-pl-shirt-sponsorship-climbs-to-313-6m-290701/
1571819392485.png


The 2017-18 figures at

and a bit more info at this post I made in the sponsorship thread, page 40 back in December 2017.

 

raptalia

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I posted earlier this year that the RAA, which sponsors both the Power and the Crows, was using St Kilda to promote this year's China game on it's travel site. What does it say when one of our sponsors uses the opposition to promote a game that is supposed to be a PAFC/AFL initiative?
 

RussellEbertHandball

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I posted earlier this year that the RAA, which sponsors both the Power and the Crows, was using St Kilda to promote this year's China game on it's travel site. What does it say when one of our sponsors uses the opposition to promote a game that is supposed to be a PAFC/AFL initiative?
RAA were an official travel agent for the game, recognised by the AFL. I'm not sure how they used St Kilda, as I didn't read their ads, but they could not avoid mentioning them and having their symbols and pictures as part of the advertising for the game.
 

WillemDaDrew

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Says who? Where is the data? What is the cents per kilowatt hour rate they pay in other parts of Australia before discounts? Are you talking rural vs metro? industry vs household? Which cities in the world are you comparing us to? Which states/provinces/regions? What exchange rate are you using in your data?
Not everyone has a wind farm in their backyard, solar panels on the roof with Lithium batteries installed in the garage.
The data can be easily accessible via a google search.
elect.PNG
 

RussellEbertHandball

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Not everyone has a wind farm in their backyard, solar panels on the roof with Lithium batteries installed in the garage.
The data can be easily accessible via a google search.
View attachment 769441
Where's the link? How credible is the website? What year is that from?

Average what? Average household? Average over industry + household? Average per state? Before or after what discount?

What about your rest of the world claim? That's the big one.
 

rocket18

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Where's the link? How credible is the website? What year is that from?

Average what? Average household? Average over industry + household? Average per state? Before or after what discount?

What about your rest of the world claim? That's the big one.
I looked into this a couple of years back partly for work partly for my own interest.

I found a Federal Government/Uni paper that had SA as the third highest electricity prices in the world - supply charge and kW/hr price.

I will try and dig it up.
 

WillemDaDrew

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Where's the link? How credible is the website? What year is that from?

Average what? Average household? Average over industry + household? Average per state? Before or after what discount?

What about your rest of the world claim? That's the big one.
So your own research.
It’s a known fact that the state of South Australian pays more per KW an hour usage in this country than any other state.
 

RussellEbertHandball

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I looked into this a couple of years back partly for work partly for my own interest.

I found a Federal Government/Uni paper that had SA as the third highest electricity prices in the world - supply charge and kW/hr price.

I will try and dig it up.
Have you ever been to Pacific Island nations and territories or had to do feasibility studies to set up businesses or deliver NGO type service there? Have you ever been to Caribbean Island nations or had to do feasibility studies to set up businesses or deliver NGO type service there?

Many of those nations and territories mainly produce electricity by diesel generators, not coal, not gas, not uranium, not wind power and not solar power. Electricity generation in those nations and territories is bloody expensive and they have to import their resources to produce electricity. Some of the territories might get subsidies from their national governments, but the small nations don't get those subsidies.

Then there are issues of unstable electricity generation and supply.

It is first world arrogance to say we are this, or that, most or least in the world, and ignore the majority of the 194 nations in the world and another 30-40 territories.

Whenever I read media articles saying SA is the most expensive place in the world for electricity prices I never see comparison to those small island nations and territories.

Does your federal government paper list any Pacific or Caribbean island nations or territories in its list?
 

rocket18

Norm Smith Medallist
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Have you ever been to Pacific Island nations and territories or had to do feasibility studies to set up businesses or deliver NGO type service there? Have you ever been to Caribbean Island nations or had to do feasibility studies to set up businesses or deliver NGO type service there?

Many of those nations and territories mainly produce electricity by diesel generators, not coal, not gas, not uranium, not wind power and not solar power. Electricity generation in those nations and territories is bloody expensive and they have to import their resources to produce electricity. Some of the territories might get subsidies from their national governments, but the small nations don't get those subsidies.

Then there are issues of unstable electricity generation and supply.

It is first world arrogance to say we are this, or that, most or least in the world, and ignore the majority of the 194 nations in the world and another 30-40 territories.

Whenever I read media articles saying SA is the most expensive place in the world for electricity prices I never see comparison to those small island nations and territories.

Does your federal government paper list any Pacific or Caribbean island nations or territories in its list?
No, it was only about large scale grid networks.

Didn't include remote/localized networks, some of which we have here in SA.

There are a few small networks in the APY lands that are supplied by diesel generators (with minimal solar input).

However last time I was up there the locals didn't pay for their electricity - the homes don't have electricity meters. So, yes their real cost would be much higher than the rest of SA but lucky for them it was free of charge.

Edit: Looks like the RAES scheme (SA govt) are now charging customers up there the going SA rate (fairly heavily subsidised), didn't realise it has been 8 years since I've worked up there.
 
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