It was actually said by Dr Jacquie Louder - this lady - in one of her occasional gigs on the radio:
http://www.opsmc.com.au/psychologists/jacqui-louder.html
Your 2 original comments above 5 weeks ago in this thread correctly summarise what she said on SEN, and confirm what the club has said about his role, namely that
In the newly created role, Lloyd will oversee the performance and development of coaches and the player development program.
He's not just another assistant, he's not Scott's superior or supervisor or nominated successor or hand-holder, he's not just another club psych ('glorified" or otherwise, though his experience in that job at other clubs will no doubt be invaluable in this completely new job), he's not some super-tactician.
He's the League's first-ever true Director of Coaching, appointed to coach the coaches and help them do their jobs and get their message across better, both as coaches generally, and in particular to younger players when implementing the player development program.
This innovation could end up being every bit as important as the old Leading Teams initiative.