Opinion Commentary & Media III

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Hearts to hearts

Brownlow Medallist
Mar 16, 2001
19,658
31,409
AFL Club
North Melbourne
Other Teams
Wales, Eastwood, West Ham
EVERY SECOND COUNTS

UNDER THE METICULOUS RHYCE SHAW, NORTH IS TRAINED TO THE MINUTE

THE countdown clock on the giant scoreboard at North Melbourne’s Arden St training oval is ticking down to zero.

It is seconds before 9am on Monday, November 25, and under Rhyce Shaw every second matters.

Dozens of players are scurrying across the oval, aware that the new coach’s rules are unconditional.

If you are not in place by the affixed time and ready for a two-hour session jam-packed with football education and fitness, you don’t train at all.

“We are trying to make this place our classroom,” Shaw tells the Sunday Herald Sun. We are spending a day inside North Melbourne’s football department.

Shaw says the perception of him as a young man in a hurry is accurate.

He is determined not to waste a minute — not at training, not in fasttracking a list with half of its players under 23, not in pointless meetings in which players quickly switch off.

The 38-year-old’s stunning ascent to AFL senior coaching ranks last year came with a 7-4 win-loss record and a brand of footy that rocked the competition.

Brutal attack on the man, organised behind the ball, and flair in ball movement combined in such a way there was no other contender as Brad Scott’s replacement.

Shaw has aspirations for this football team — and the entire club

— and says it starts with attention to detail.

“Everyone knows I am pretty basic, but I love making people better,” Shaw says.

“I have come from a place (in Sydney) where the standards are so high and everyone understands what is expected and knows their role and then you just go out and play it.

“So I am not ashamed to say it’s similar to what I want to achieve here. I have seen it work.

“The countdown clock is just a symbol of respect for the people who have set up the training session, and it’s respect for each other.

“There are guys ready half an hour before training and guys ready five minutes before, but if we are all out on time and all connect first with no dribs and drabs and late warm-ups , we are all in it together and that’s important.”

ASK Cam Zurhaar how Rhyce Shaw has set the tone for a summer of toil and he guffaws.

What Shaw hasn’t mentioned in an extended sit-down about the club’s levels of discipline is what happens when those minor details aren’t adhered to.

“He has definitely set the tone,” says young bull Zurhaar.

“We had a few mishaps in the first week, a few early-morning sessions, but the little things matter a lot and it’s how we are going to continue through the season.

“We had a few beach sessions and an early-morning run. It was 5.30am and it was an hour away. The boys did the Thousand Steps run (in the Dandenongs) so the boys were up at 4.30am. Some boys forgot to put wellness (ratings) in and missed massages, but it was in week one and it’s now week four and we haven’t done an extra session since.

“Little things matter and we hit it on the head.” Under Monday’s session, arranged by head of performance Jason Lappin, the drills tick over with military precision. In the new era of data, no more circle-work and 100 by 100m sprints. Each drill has a purpose that links to the game plan as Shaw adds layers to the strategies that impressed last year. And Big Brother is most definitely watching. The club’s drone, deployed by its operator Aiden Amenta, hovers 20m above the surface to collect footage. Three other fixed-camera angles add to the levels of accountability. Every coach is specifically stationed to assess each drill.

At one stage there are 24 coaches, medicos and high-performance staff on the oval, all dressed in light blue, attending to a session of fewer than 40 players.

In a 10-versus-10 drill, every action is assessed.

NEW senior assistant coach Jade Rawlings sits in an Arden St box high above the wing. He picks out positives and flaws as a computer tech sits beside him with a laptop. Does Jared Polec put enough pressure on his opponent to disrupt the play? Is Tarryn Thomas vocal enough in a defence drill?

Between drills — again timed to the second on the scoreboard — players are shown passages of play from their 2019 season to reinforce what they are trying to replicate or extract from a certain exercise.

Shaw knows a scout or two might wander down over summer, but he doesn’t care.

He wants everyone to know what North Melbourne’s game plan will look like in 2020. “I am really keen for our fans, our members, for the AFL to understand when North Melbourne take the field they will play a really hard and physical game,” Shaw says. “Really organised and solid in defence and attack with the flair they have been given by God. That is in summary how I want it to be.” He believes a club that often had rivals taking a backward step in those 11 games can sustain that rage, aware it is the only way to win finals footy. “I went to every Greater Western Sydney game in the finals series so I was pretty lucky. I got some cracking games.

“The way they go about it, Richmond, Brisbane this year, they played finals footy and I want to play finals footy as soon as I can.”

Shaw sat and watched his brother Heath’s Giants as they belted the daylights out of the Western Bulldogs with such force that Luke Beveridge complained about MMA-like tactics.

“Oh, that was an unbelievable experience. I was sitting with my dad and two boys (Freddie and Louis) and it was just the way they attacked. It was relentless,” Shaw says. “That’s the type of footy we want to play and it’s sustainable if you want to do it. Sometimes it’s about going out and bashing the opposition, but we do have plans in place to make sure it’s sustainable.”

SHAW has spent his football life in powerhouse AFL clubs Collingwood and Sydney.

He says the size of a club is irrelevant. The ethos is more important than anything.

If there is one message he wants to send to his players it is that North Melbourne can be a powerhouse. Maybe not in literal footprint or membership or revenue, but in its consistent excellence.

“I want us to think big. I want to give the players, the administration, the coaching staff the ability and confidence to believe in themselves and believe anything can happen and we can do this,” he says.

“I have seen big jumps before. I have seen teams go from zero to high up the ladder and sustain it for 10-12 years.

“We are in it to win games of footy and ultimately premierships. I don’t shy away from that. I am not here to win coach of the year. I am here to win a premiership and I am here to win multiple premierships, as every coach is.

“I know we have got a long way to go and I am not getting ahead of myself. If I fail in two, three years, I know I will have tried to do it the right way. That’s all I can do.”

It is the kind of bold statement that some might think too optimistic, but it is clear from Shaw’s time at Sydney that he comes from a club that sets big goals then ruthlessly pursues them.

He will mix that culture with North Melbourne’s DNA, confident this team can carve out a sustained period of success.

“Reading about the history of this club, they have always fought for everything. Even the inception of the club into the VFL, it took them God knows how long to even get into the competition,” Shaw says. “Through the Barassi era they starred and got some guns in and won two flags — one against my old man (Ray) in 1977

— and through the Pago (Denis Pagan) era it was simple footy but brutal.

“Brutal footy and successful footy.

“I just think we have got to be able to believe we can be a team and club that can compete with the best.”

THE players are halfway through another drill and Rawlings is spitting chips. Luke Davies-Uniacke is baulked on the mark and as a result the attacking side runs the ball effortlessly down the field.

Then in a full-ground drill a series of passes from the club’s best field kicks hit the deck.

Rawlings has just finished remarking upon Shaw’s amazing gut feel — when to be a mate, when to interject — when the senior coach calls the group in.

After weeks of sparkling training the players are a few per cent off. Shaw gesticulates, urging them to lift.

Immediately the players respond.

“Now we look like an AFL team,” Rawlings quips.

Rawlings and another assistant communicate via walkie-talkie and decide how to review these breakdowns.

Only an hour after the session the players break into three groups and Rawlings brings up a list of edits inside the club’s theatrette.


This is his message: “No game style will ever succeed if we can’t be consistent in our behaviour.”

As he says, there are acceptable behaviours and “behaviours that make you a bad teammate” .

Rawlings doesn’t eviscerate players for a missed handball or a failure to close on a player receiving the ball.

Instead he highlights what that failure means for the team as he breaks the players into groups of four to ask how they could have defended better. He uses footage and shows them with a laser pointer on a projector screen how one mistake flows on down the field and costs a goal.


Then a Jed Anderson tackle that shuts down an attacking movement gets a tick, as does a Polec three-tackle effort in a congested handball drill.

Rawlings is authoritative but encouraging, and the players respond.

As Luke McDonald says: “We didn’t pick those things up in the past and it’s going to be massive for us.”

Ben Jacobs, still sidelined with concussion issues, says shutting down that metre of space makes all the difference.

“If I am a step off, that’s another 12 touches for my opponent (in a game),” he says.

If three guys are a step off, it’s six goals.” And then the meeting is done in all of 15 minutes and the boys progress to weights.

As veteran Shaun Higgins walks off the track he talks of Shaw’s relentless ambition and how it dovetails into his own premiership hopes. “That is pleasing when you are an older guy,” Higgins says.

“We feel like we have got a list that is more than capable of being competitive week in and week out.

The dynamic and profile of the group suggests we should have those goals Rhyce is expecting of us.

“I am always optimistic of what we can do and nothing has changed.

If anything it’s grown more and more.”

jon.ralph@news.com.au
I love everything about this. I also couldn’t be less interested in how it compares with pre-Shaw.
 

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ROORAGE

All Australian
Oct 31, 2007
789
682
AFL Club
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He’s saying all the right things that’s for sure. Just want to see us play with aggression and intent. Win or lose, if they play like that I’ll be one happy camper.
 

The Y Factor

Premium Platinum
Sep 28, 2005
853
2,517
AFL Club
North Melbourne
Other Teams
North Melbourne
Frustrating article here;

This re/co-location agenda needs to be knocked on the head! The club's board needs to come out and make a statement!

Talk about financial issues are rubbish - the clubs never been so stable financially.
 

Passmore

Norm Smith Medallist
May 22, 2001
9,980
21,140
AFL Club
North Melbourne
Other Teams
Norf
Frustrating article here;

This re/co-location agenda needs to be knocked on the head! The club's board needs to come out and make a statement!

Talk about financial issues are rubbish - the clubs never been so stable financially.
Responding to that would be akin to responding to a Big Footy post.
 

Passmore

Norm Smith Medallist
May 22, 2001
9,980
21,140
AFL Club
North Melbourne
Other Teams
Norf
If it was the first time I had read/heard this agenda discussed but its not.

Egomaniac agendas are dangerous and I don't trust the AFL.
Mate, we’ve been kicked since 1869, it’s nothing new. The club doesn’t need to come out and respond to every random nuffy’s pontificating.
 

The Y Factor

Premium Platinum
Sep 28, 2005
853
2,517
AFL Club
North Melbourne
Other Teams
North Melbourne
Mate, we’ve been kicked since 1869, it’s nothing new. The club doesn’t need to come out and respond to every random nuffy’s pontificating.
Completely agree with that and I would suggest they respond to that article.

However, the issue of our plans post 2021 when our Tassie deal expires, interstate games agenda internally etc need to be more transparent to members in my opinion.

its all linked to that and the media will be on us for the next 18 months without clarity.

Agree its who we are but id like clarity myself. maybe others arent fussed.
 

shimaburnsgrieg

Club Legend
Apr 1, 2017
1,653
3,476
AFL Club
North Melbourne
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New York Yankees
Frustrating article here;

This re/co-location agenda needs to be knocked on the head! The club's board needs to come out and make a statement!

Talk about financial issues are rubbish - the clubs never been so stable financially.
The 2 statements in that article that

(i) we are financial trouble due to payouts and

(ii) we have lost authoritative control to the AFL over our operations

are downright libellous and the club should whack these guys hard.
 

lockheed

Club Legend
Oct 22, 2005
1,214
1,999
AFL Club
North Melbourne
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North Melbourne
Frustrating article here;

This re/co-location agenda needs to be knocked on the head! The club's board needs to come out and make a statement!

Talk about financial issues are rubbish - the clubs never been so stable financially.
We're financially stable at the moment, but that's with the income from playing in Tasmania. This is the income that our latest Ben will need to replace.
 

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shimaburnsgrieg

Club Legend
Apr 1, 2017
1,653
3,476
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North Melbourne
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New York Yankees
We're financially stable at the moment, but that's with the income from playing in Tasmania. This is the income that our latest Ben will need to replace.
He doesn't need to replace it all straight away though - we should be looking to reduce our involvement to 2 games per year Hobart over the next contract.

NMFC has total revenue now of $40m per year and there are plenty of areas where an astute commercial operator like our new CEO would be able to lift our income to replace that Hobart revenue.

Delina took the soft (and ultimately most destructive option to traditional NMFC supporters) and went with plying the 4th game down there - that decision has to be turned around quickly.
 

JeanLucGoddard

Brownlow Medallist
Aug 21, 2018
11,899
28,221
AFL Club
North Melbourne
He doesn't need to replace it all straight away though - we should be looking to reduce our involvement to 2 games per year Hobart over the next contract.

NMFC has total revenue now of $40m per year and there are plenty of areas where an astute commercial operator like our new CEO would be able to lift our income to replace that Hobart revenue.

Delina took the soft (and ultimately most destructive option to traditional NMFC supporters) and went with plying the 4th game down there - that decision has to be turned around quickly.
Agree. We need to be in a position where we can walk away from the next iteration of the Tassie deal and have strategic leverage to either continue on our own terms or not, and not be beholden to the AFL.

Now the debt is paid off I reckon Amarfios would do alright if he started a Forever Arden Street Fund if it had the stated aim of guaranteeing our future in Melbourne
 

DaveyBoy123

Premiership Player
Jan 26, 2003
4,684
6,212
AFL Club
North Melbourne
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Southampton, San Antonio, Buffalo

Gasometer

Hall of Famer
Mar 14, 2002
49,369
57,631
AFL Club
North Melbourne
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I love everything about this. I also couldn’t be less interested in how it compares with pre-Shaw.
Well it does matter because we as supporters get sucked into this Pre Season spin only to come out and do sweet f.a.

I could go back 20 years and pull out 20 years of how “this Season is ours.”

I hope that this article is the 1 of 20 that proves this history wrong.
 

Hearts to hearts

Brownlow Medallist
Mar 16, 2001
19,658
31,409
AFL Club
North Melbourne
Other Teams
Wales, Eastwood, West Ham
Well it does matter because we as supporters get sucked into this Pre Season spin only to come out and do sweet f.a.

I could go back 20 years and pull out 20 years of how “this Season is ours.”

I hope that this article is the 1 of 20 that proves this history wrong.
To be fair, it’s Shaw’s first one. And the pleasing thing at this stage is that e are hearing about small but tangible changes, not nebulous claims of new attitudes.
 
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