As far as I’m concerned, it’s now official, North Melbourne will not get decent coverage in the media, no matter what their teams do. It’s taken the AFLW to finally hammer that message home to me. I had always thought if NM (women or men) put together an exciting mix of players and performed well, we’d get the appropriate column inches in the press. Our AFLW team tick all the boxes (star power, skill, performance, flair). Yet, in the papers, we only seem to rate one line mentions of “the apparently unbeatable Kangaroos”, while they’re busy extolling the virtues of Melbourne, Bulldogs, Geelong and Carlton at length. What gives?