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The funny thing is, whilst you're criticising these for not being concise, the version of messaging you'd demand is either nonexistent, or significantly more complex.
In what way? Id expect messaging to build up over time with core policies first and foremost. In other words a action to define the message. If we did the below
- Tax rebates for gyms to lower costs to entice more people to go
- Heavier tax on sugar products
- Heavier tax on unhealthy fast good options
- Signifcant investment in teaching healthy lifestyle in schools and not just dont rape someone
- Reduced cost in sporting activities for children
And then after all this is done right, you give a message of "it is more important to eat and be healthy then it is t panic, if you are fit and healthy you will be safer". In what way is this convoluted for example compared to the hap hazard week by week policies of how to eat dinner outside? What im stating is a long term aim with proper guidelines and investment as opposed to your clear and precise 5 day laws




