The Qld Government will be paying for some of the cost associated with the AFL Hub on the Gold Coast and in return some of the big name players from the 4 interstate club will pretty much become paid ambassadors and will be promoting the Gold Coast on all their social media feedsTell me more please.
Shouldn’t the Suns players to do that too? It would make sense to have local players as ambassadorsThe Qld Government will be paying for some of the cost associated with the AFL Hub on the Gold Coast and in return some of the big name players from the 4 interstate club will pretty much become paid ambassadors and will be promoting the Gold Coast on all their social media feeds
Their job is to sell the Gold Coast to South Australians and West Australians as a tourist and holiday destination when the state borders open back up for local tourism.Shouldn’t the Suns players to do that too? It would make sense to have local players as ambassadors
Mayor Tom Tate, who said the cost of the deal was “very little” and would not reveal the obligations on the AFL to promote the city, estimated the agreement was worth about $5 million to the Gold Coast.
“Viewers in Victoria will be marvelling at our weather. It is the best promotion,” Cr Tate said. “I can see (them) in their days not training, getting out playing golf, going to the surf. I am pretty sure their social media will show how good it is on the Gold Coast.
“The media down south is already talking about this quite extensively.
“They say why the Gold Coast, I say why not, it is the best place in Australia should you have to isolate.
“The Gold Coast and the AFL brand are among the most positive branding in Australia. It will have a multiplying effect and we will leverage off each other.”
Destination Gold Coast CEO Annaliese Battista agreed the real benefit for the city would come from players’ time off the field.
“At the moment Instagram traffic is among the biggest areas of potential from this arrangement,” Ms Battista said.
“Some of the top players have followings of up to six figures, and social media is highly persuasive when it comes to engaging and promoting the Gold Coast.
“The media coverage is also a fantastic branding exercise.”
Ms Battista said the real driver of economic activity would come when games reopen to the public.
“In terms of actual direct economic impact, the challenge is for games to be open to attendance,” she said.
Yep, travelling on a game day - they may want to cancel the games and award points to home teams.It wasn’t supposed to work like this.
AFL 2020: News, live blog, travel on day of matches in 2020, Jack Steven stabbing, coronavirus updatesAway teams are about to find things much more difficult in 2020 under a new travel plan.www.foxsports.com.au