Cricket Broadcasts to stop in Regional WA

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The contract says it must be national. There was talk of this last summer, and word was SBS would have broadcast the Sydney Test and the ODI series to all WIN regions (almost everywhere outside the five metro) if the 9/WIN deal hadn't been extended for six months in December.

As for whose fault it is, well, Nine wanted to take 50% (up from 30% I think) of WIN's advertising to make up the loss of advertising on both Nine and WIN. I have no idea if Southern Cross are paying that high a rate or not.
 

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