O'Neils as a company has been around for 100 odd years, we're well and truly cursed if they go kaput now.I wonder what kind of deals these are for us and even Port, both clubs went with what appear to kit suppliers for local clubs with a couple of bigger teams that probably aren't the big teams in their leagues.
Might be wrong to compare the two but...
Both companies happen to have set up their Australian offices in Adelaide.
Maybe they are bigger international companies than ISC/BLK, not sure, but no idea how separate and how big their Australian operations are either.
Feels to me these are similar deals to the BLK/ISC model? Whatever that is, more so than a Nike or Adidas who aren't worried about picking up accounts with Gepps Cross Futsal club or whatever and see AFL club sponsorship as a relatively small marketing expense, probably to sell footy boots or something.
I really don't know anything about it, but if it is the ISC/BLK thing, hopefully this one sees out the length of the contract.