my reasoning:
Top NYC media company partnership to be announced Q1 2018 (confirmed in the Brendan Eich AMA, see reddit for transcript)
twitch compatability (posted on eich's twitter)
London Letter's Jan 2018 BUY reccomendation-
https://londonletter.org/ (reccomended @ 0.6 USD)
Coming soon:
Shilling from big youtube names once they recieve their BAT donations from fans like me & realize how valuable it is
coinbase listing (not confirmed, but definitely on the cards)
And the browser that supports the BAT payments (BRAVE) is just really good (though they are working on branching out to other browsers too). And that's not even going deeply into the concept itself (fixing the digital advertising industry by removing extremely expensive, speed slowing & data eating middle men, & rewarding users while protecting their privacy) which I love.