A journalist cannot talk about spin when they are hired by the company that they also cover. Barrett is more the AFL's press secretary right now than a legitimate journalist and if he had any self-respect he wouldn't represent himself as an objective journalist.
The Essendon supplements saga really encapsulates, to me, the problem with the AFL hiring so many journalists to cover the game. It gives them a massive advantage when it comes to spin and propaganda.
If Telstra hired journalists to cover Telstra their articles would be considered PR and the same should apply to the AFL.
The Essendon supplements saga really encapsulates, to me, the problem with the AFL hiring so many journalists to cover the game. It gives them a massive advantage when it comes to spin and propaganda.
If Telstra hired journalists to cover Telstra their articles would be considered PR and the same should apply to the AFL.