The tide started changing when turnbull was ousted in favour of abbott over the carbon tax/trading scam. The implosion of the alp further helped the coalition gain traction.
The next three years are going to be interesting with a another party of imbeciles (complementing the current big two) holding the balance of power in the senate and international economic problems sending ripples through our economy.
Dont underestimate the power on the colony of the budgie smuggler and stopping a few boats.
The revolving chair was bound to help a leader of the opposition at some stage.
Channel 9 getting Latham would have hurt the ALP. 2 recent leaders shafting their own party.
The Rudd betrayal was hard to come back from, especially when the victim is forced to get off his hospital bed and campaign for the unattractive bogan ranga, atheist, possible dyke with no kids. Working families was a fairly powerful slogan in recent times that she couldn't run with.
Abbott sealed it with the lies about work choices but set the wheels in motion already, stating he can't be trusted.