Dob in a Don

[Mr Mojo Risin]

So I get a text message from the club saying:

Know someone who hasn't signed up to Be A Bomber? Copy the msg below & share it with any fans who are yet to Don the Sash in 2024!

Followed by the message I'm meant to send to someone:

I am officially nominating you in Essendon's DOB IN A DON program. Sign up here <<link>> to start your commitment as a Bomber for 2024.

I imagine a whole bunch of you got this message too if you're a member and I'm starting this thread to get your thoughts, mainly because I see this as crossing a line in some ways and not sure if it really is in other people's opinion.

To me Essendon seem completely out of touch with their fan and membership base and programs like this are further money grabs on top of all their other crap they expect us to shell out for...

I'm still not sure why I renewed my own membership this year outside of "loyalty" and being too lazy to call up and cancel my auto-renew, let alone recommend being a member to anyone else.

Then again, maybe I should respect the laziness of the club wanting me to do their membership drive for them.

/End rant.

Your thoughts would be appreciated.

 

[Maxabillions]

I didn’t get one. It should be a referral program where you get some kind of benefit if someone signs up from your link.

 

[Mr Mojo Risin]

I didn’t get one. It should be a referral program where you get some kind of benefit if someone signs up from your link.

I feel so lucky.

 

[andleanback]

So I get a text message from the club saying:



Followed by the message I'm meant to send to someone:



I imagine a whole bunch of you got this message to if you're a member and I'm starting this thread to get your thoughts, mainly because I see this as crossing a line in some ways and not sure if it really is in other people's opinion.

To me Essendon seem completely out of touch with their fan and membership base and programs like this are further money grabs on top of all their other crap they expect us to shell out for...

I'm still not sure why I renewed my own membership this year outside of "loyalty" and being too lazy to call up and cancel my auto-renew, let alone recommend being a member to anyone else.

Then again, maybe I should respect the laziness of the club wanting me to do their membership drive for them.

/End rant.

Your thoughts would be appreciated.

I rolled my eyes when I got that message

 

[Maxabillions]

I feel so lucky.

Oh wait no I did get it. I generally ignore all messages from the club

 

[owen87]

I got it, but the messages were in backwards order. Which made me laugh because it seemed very Essendon.

 

[Milanista28]

Yeah I got it, asking people to click a link in the current scam climate is stupid.

 

[Squeaky]

I got it, but the messages were in backwards order. Which made me laugh because it seemed very Essendon.

Remember that scene in Seinfeld when George was selling computers:

"Do you want an Essendon Membership?..."

"No? Why Not?..."

"OK.. good answer. Thank you."

 

[Gabe251]

Really s**t marketing.

 

[ghostdog]

I know! Given the cost of living and everything at the moment, let's embarrass people in front of their friends about not forking out for a membership. Well played marketing department full of out of touch scrubs.

 

[Mr Mojo Risin]

I didn’t get one. It should be a referral program where you get some kind of benefit if someone signs up from your link.

Even if Essendon offered a benefit, it would probably be 5% off at the Bombershop when you spend over $100.

 

[Mr Mojo Risin]

Remember that scene in Seinfeld when George was selling computers:

"Do you want an Essendon Membership?..."

"No? Why Not?..."

"OK.. good answer. Thank you."

A pretty good fit, but I can't imagine anyone from Essendon thinking any answer but "Yes I'll buy 4 memberships please, 5 tickets to the Crichton and I'll sponsor a player too because they need the extra money" was a good answer.

 

[LB#16]

The best membership boosting strategy would be winning finals.

 

[Don Won]

I’d have gone with ‘put your money where your mouth is’ …. ‘Stop whinging about our performance when you’re not even a member, Pay up and then you’ll have something to complain about’

 

[Squeaky]

I’d have gone with ‘put your money where your mouth is’ …. ‘Stop whinging about our performance when you’re not even a member, Pay up and then you’ll have something to complain about’

I did that for about 11-12 years (maybe longer) and worked out that it isn't money they are lacking...
I am whingeing - I have *ing earned it!

 

[The Prosecutor]

So I get a text message from the club saying:



Followed by the message I'm meant to send to someone:



I imagine a whole bunch of you got this message too if you're a member and I'm starting this thread to get your thoughts, mainly because I see this as crossing a line in some ways and not sure if it really is in other people's opinion.

To me Essendon seem completely out of touch with their fan and membership base and programs like this are further money grabs on top of all their other crap they expect us to shell out for...

I'm still not sure why I renewed my own membership this year outside of "loyalty" and being too lazy to call up and cancel my auto-renew, let alone recommend being a member to anyone else.

Then again, maybe I should respect the laziness of the club wanting me to do their membership drive for them.

/End rant.

Your thoughts would be appreciated.

We're in a cost of living crisis and the club's solution is to have people publicly shamed for cutting back on discretionary spending.

 

[Don Won]

I did that for about 11-12 years (maybe longer) and worked out that it isn't money they are lacking...
I am whingeing - I have *ing earned it!

their focus is trying to convert people in the lean years, so they need campaigns like this. Will be super easy to recruit in the good years

 

[citizen-erased]

We're in a cost of living crisis and the club's solution is to have people publicly shamed for cutting back on discretionary spending.

Off the back of what return on investment exactly

 

[ant555]

Not the first time a club has used this type of marketing. Think the problem is more in the name. Would have been better to go with something like reconnect a Don.

 

[DERO]

I dobbed in yodellinhank

 

[DERO]

Mr Mojo Risin to be honest i didn’t get the message and feel a bit left out.

 

[BomberFan355]

I’m not a member so didn’t get the message, but if I was, it would have gone to all Carlton supporters I know.

 

[jmoo wan]

hey Mr Mojo Risin - happy Bomberthon Day - i hope you have a great one!

 

[Call Me Cake]

their focus is trying to convert people in the lean years, so they need campaigns like this. Will be super easy to recruit in the good years

 

[brutus76]

When we win a final I'll commit.

Until then I'm satiated giving my 200-300 per year as a player sponsor as part of the Big footy Essendon crew