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#1
amazing 2 weeks to go and the afl drop this, we have enough trouble getting a jumper sponsor.
AFL wants 16 ball sponsors
11 March 2003 Herald Sun
By DARYL TIMMS
THE AFL is playing hard ball over the sponsorship of its most prized possession - the football.
With just 17 days before the start of the season, the league can't find a company prepared to pay up to $1.5 million to put its logo on the Sherrin.
The league has now turned to its 16 clubs, asking them to find individual sponsors prepared to pay about $150,000 to have their name on the ball for 11 home games.
In return the AFL would expect to get $50,000 back from each club, a total of $800,000.
Volkswagen has had its distinctive logo on the football for the past two seasons for $900,000 a year.
The league believes the football logo is worth about $1.5 million, but the German car manufacturer disagreed.
Under the new plan involving each club getting a sponsor, naming rights would be worth as much as $2.4 million.
AFL commercial operations manager Ben Buckley conceded last night that some clubs could find it difficult to immediately find a sponsor.
He said the AFL proposal would benefit clubs and the league but it could take at least two years before each club received an appropriate fee.
"The issue is not that we don't have a sponsor, the issue is that we don't have a sponsor that we feel is prepared to pay what the industry can actually realise from the ball sponsorship," he said.
Buckley said it was extremely challenging to get sponsorships worth more than $1 million.
He said the league was confident each club could sell the ball for 11 home games.
But Geelong chief executive Brian Cook said last night he didn't believe there was a ready-made company who would buy the sponsorship with such short notice.
"We have got something like 60 sponsors and we will go to all of them from top to bottom and ask them whether they'd like to do it," he said.
AFL wants 16 ball sponsors
11 March 2003 Herald Sun
By DARYL TIMMS
THE AFL is playing hard ball over the sponsorship of its most prized possession - the football.
With just 17 days before the start of the season, the league can't find a company prepared to pay up to $1.5 million to put its logo on the Sherrin.
The league has now turned to its 16 clubs, asking them to find individual sponsors prepared to pay about $150,000 to have their name on the ball for 11 home games.
In return the AFL would expect to get $50,000 back from each club, a total of $800,000.
Volkswagen has had its distinctive logo on the football for the past two seasons for $900,000 a year.
The league believes the football logo is worth about $1.5 million, but the German car manufacturer disagreed.
Under the new plan involving each club getting a sponsor, naming rights would be worth as much as $2.4 million.
AFL commercial operations manager Ben Buckley conceded last night that some clubs could find it difficult to immediately find a sponsor.
He said the AFL proposal would benefit clubs and the league but it could take at least two years before each club received an appropriate fee.
"The issue is not that we don't have a sponsor, the issue is that we don't have a sponsor that we feel is prepared to pay what the industry can actually realise from the ball sponsorship," he said.
Buckley said it was extremely challenging to get sponsorships worth more than $1 million.
He said the league was confident each club could sell the ball for 11 home games.
But Geelong chief executive Brian Cook said last night he didn't believe there was a ready-made company who would buy the sponsorship with such short notice.
"We have got something like 60 sponsors and we will go to all of them from top to bottom and ask them whether they'd like to do it," he said.

