"Don't Believe in Never" - 2018 AFL ad campaign

Discussion in 'AFL - The Australian Football League' started by MrJoel, Mar 12, 2018.

Put it out there
  1. MrJoel

    MrJoel Never doubted Jed

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    Pretty good...





     

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  2. Brend81

    Brend81 Debutant

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    Not a tigers supporter but I did enjoy that, very well made
     
  3. TheKanga

    TheKanga Brownlow Medallist

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    To tigers centric
     
  4. HARKER

    HARKER Hall of Famer

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    Seems to be coming from the good place.

    I like them.......especially the young ladies' story. OK, the Richmond one is pretty good too....damn it. Allir is ok too.
     
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  5. Aramis

    Aramis Premium Platinum

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    Tigers one was great but the Aliir Aliir one was something else... not sure about the last one...
     
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  6. HARKER

    HARKER Hall of Famer

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    Fair enough, but none felt particularly contrived nor overtly trying to push a race/gender narrative.

    Was prepared to dislike them but happy to say I didn't. Well done.
     
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  7. Aramis

    Aramis Premium Platinum

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    Oh for sure, marketing down at AFLHQ has definitely improved 10 fold based on this performance
     
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  8. gavaniacono

    gavaniacono Norm Smith Medallist

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    Is that possible, ever?
     
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  9. SterlingArcher

    SterlingArcher Brownlow Medallist

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    Man goes from almost being sacked, literally legitimately `almost`, to premiership coach in 12 months.

    Bloody AFL marketing that story!!
     
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  10. living_in_syd

    living_in_syd Club Legend

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    Alir alir if he doesnt get back into the Sydney team this year he would easily slot into most other teams defence.

    Too good for nsw fl or whatever it is
     
  11. Bojangles17

    Bojangles17 Brownlow Medallist

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    Brilliantly done
     

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  12. roacheee

    roacheee Club Legend

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    too
     
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  13. LeverPuller

    LeverPuller BigFooty Tanker

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    All three so far bloody good. I hope they turn it into more. Could do one with Daniel Menzel which would be awesome
     
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  14. Mockcockpit

    Mockcockpit Club Legend

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    At least there is an attempt at a narrative rather than "watch this campaigner get flattened" on a loop. Not that there's anything wrong with campaigners getting flattened.
     
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  15. Gydafud

    Gydafud Premium Gold

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    campaigners getting flattened? I'd like to see that.
     
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  16. Snake_Baker

    Snake_Baker Brownlow Medallist

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    More contrived "Disneyfication" from the AFL.

    Hardwick's even talking about himself in the 3rd person now.

     
  17. Ocker

    Ocker All Australian

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    Ocker thinks snake needs to get over his obsession with Richmond...or buy a membership.
     
  18. Clint Bizkit

    Clint Bizkit All Australian

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    I love how they used the Mario from Doncaster audio which is clearly a parody.
     
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  19. Heisenberg_

    Heisenberg_ Premium Platinum

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    One of the great BF trolls of all time.
     
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  20. dean33

    dean33 Norm Smith Medallist

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    Let it go snake... have you sought professional advice yet?
     
  21. 74561347

    74561347 All Australian

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    Everyone in this country knows what afl is and when it is played. Why the hell do they need an ad campaign every year
     
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  22. schmuttt

    schmuttt Premium Platinum

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    The music was terrible, otherwise videos were great. Hardwick is such a likeable dude.

    Pretty sure he posts on here too :D
     
  23. HairyO

    HairyO Brownlow Medallist

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    Amount spent on this could have saved 2 teams in the Tassie State comp.
     
  24. NUFC Tiger

    NUFC Tiger Premium Platinum

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    Only watched the Dimma one but loved it. Had to get a glass of water afterwards to wash down the lump in my throat. :D

    Can just see why the players love him, he genuinely seems to love and care for his players. P.S Would be a pretty confronting experience (at least the start where all your flaws and criticisms are shown). Reopening of old wounds, hearing and seeing the despair of fans who rest their hopes on dreams on your profession. Not just the footy side but then your personal life too. Must be quite a humbling/bittersweet viewing.

    Out of curiosity, was there a Bulldog one at the eve of the 2017 season? Wouldn't mind seeing that if there is one floating about.
     
  25. Back One Out

    Back One Out Norm Smith Medallist

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    I enjoyed watching the first two clips, but I exited the AFLW propaganda after one second because women's footy doesn't interest me. I'm all for girls playing underage football and it's great the AFLW exists as a pathway for female footballers, but I don't watch it.

    Good to see Hardwick and the RFC enjoying their time in the sun after copping plenty of shit over the years. Good luck to 'em. LOL at the perpetually butt.hurt losers on Big Footy who can never bring themselves to applaud premiership teams and let them enjoy their moment, but always seek to bring them down out of jealousy and angst.

    I suppose the message for fans is your team might suck, but hang in there. Keep the faith. You just never know what might happen.

    The Allir Allir story is probably a good message for kids in Sydney who might wonder whether they can ever make the grade in the AFL. Here's a Sudanese kid from a refugee camp who couldn't speak English when he moved here and didn't play Aussie Rules until he was 14. If he can do it, then so can you.
     
    Last edited: Mar 13, 2018